The Middle East and Africa Energy Drinks Market is expected to be worth USD 5.07 billion in 2024 and USD 6.14 billion by 2029, with a CAGR of 3.9% during the forecast period.
Energy Drinks are a type of beverage that contains physical and mentally stimulating drugs. Energy drinks contain stimulant drugs, usually including caffeine which is marketed as providing mental and physical energy, but distinct from food energy. They may or may not be carbonated and contain sugar and some other sweeteners, herbal extracts, taurine and amino acids. Energy drinks affects cognitive performance like increased attention and reaction speed, primarily due to caffeine. Primary factors accounted for driving the market are increasing demand for convenience beverage, preference for alternatives to traditional supplements and modernizing lifestyle demanding intake of caffeinated drinks. However, factors like increasing consumer preference for clean labels and health hazards uponlong-termm consumption of energy drinks are hindering the growth of the market.
Africa holds the major share in the market due tothe presence of market leaders as well as a large population of casual drinkers,and athletes preferring energy drinks. Africa is also the fastest-growing region due to increasing demand and increasing adoption rate. Drinks containing caffeine hold the major market share. Packaging plays a key role in the market and cans hold the major share in the market due to their ease of portability and availability. Isotonic drinks hold a major share in the market due to the easy intake of isotonic drinks by the body.
key players in the Middle East and Africa energy drinks market are Red Bull, Monster Beverage Corporation, Rockstar Inc, CCoca-Cola PepsiCo, Arizona Beverage Company, National Beverage Corp, Dr.Pepper Snapple Group, Living Essentials, Cloud 9
Frequently Asked Questions
The Middle East and Africa region consume a variety of energy drinks, including popular brands such as Red Bull, Monster Energy, Rockstar, and locally produced energy drinks tailored to regional tastes.
Factors driving the growth of the Middle East and Africa Energy Drinks Market include increasing urbanization, changing lifestyles, rising demand for on-the-go beverages, growing consumer interest in functional beverages, and aggressive marketing and promotional activities by manufacturers.
Key challenges faced by the Middle East and Africa Energy Drinks Market include health concerns related to excessive caffeine and sugar consumption, regulatory restrictions on marketing and advertising, competition from alternative beverages (such as functional waters and sports drinks), and economic volatility affecting consumer spending.
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