Middle East and Africa Candy Market is expected at USD 8.05 billion in 2024 and is estimated to be growing at a CAGR of 3.6%, to reach USD 9.61 billion by 2029.
Candies also referred to as sweets or lollies, are a confection that features sugar as a primary ingredient. The category called sugar confectionery encompasses any sweet confection including chocolate, chewing gum, and sugar candy. Vegetables, fruits, or nuts that have been glazed and coated with sugar are said to be candied. Unlike sweet pastries served for a dessert course at the end of a meal, candies are normally eaten casually, often with the fingers, as a snack between meals Primary factors accounted for driving the market are increasing disposable income, the introduction of various flavors attracting all categories of consumers and product innovation creating sugar-free as well as no artificial flavor additive variants. However, stringent government regulations and health concerns regarding excessive candy consumption are the factors hindering the growth of the market.
Non Chocolate Candy is further segmented as Hard Rolled Candies, Breath Sweeteners, Caramels, Gummies and Others.
Based on geographical analysis, the market is divided into regions of the Middle East and Africa. The Middle East holds the major share in the market due to the presence of market leaders as well as a large population of candy-consuming individuals. The Middle East is also the fastest growing region due to increasing demand and product innovation and increasing disposable income. Hard-rolled Candies and Chocolate candies hold the major share in the market while gummies and caramels are expected to grow the fastest due to shift of consumers towards soft and fruit-flavored candies. Based on Distribution channel supermarkets hold the major share in the market due to easy accessibility of consumers while online retails are expected to grow the fastest.
Arcor
August Storck KG
Yildiz Holding
Cemoi
Chocoladefabriken Lindt & Sprungli AG
United Confectionary Manufacturers
Crown Confectionary Co. Ltd.
DeMet’s Candy Co.
Ezaki Glico Co. Ltd.
Ferrero Group
Lotte Confectionary
Mars Inc.
Hersheys Co
General Mills.
Frequently Asked Questions
In the Middle East, chocolates, gummies, and traditional sweets like Turkish delight and nougat are highly popular. In Africa, sugar-based candies, lollipops, and toffees dominate, especially in the mass-market segments.
The growth is driven by factors such as increasing urbanization, rising disposable incomes, and growing Western influence in consumer preferences. In addition, the rising popularity of sugar-free and health-conscious options is expanding the market.
The demand for sugar-free, low-calorie, and organic candy is on the rise, particularly in urban centers in the Middle East. African markets are beginning to see an increase in awareness about healthier options, but traditional candy products still dominate due to affordability.
Future trends include a greater focus on premiumization, with more demand for luxury chocolates and international brands. There is also a shift towards innovative flavors, sustainable packaging, and a push for more locally produced sweets that cater to regional tastes and preferences.
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