The acai berry market size in the Middle East & Africa was valued at USD 0.06 bn in 2023. The regional market is anticipated to grow at a CAGR of 10.4% from 2024 to 2032 and be worth USD 0.15 billion by 2032 from USD 0.07 billion in 2024.
The acai berry is a small reddish-purple fruit that grows on the acai palm tree and is found in the rainforests of the Amazon. The Acai berry contains Dietary fibre, carbohydrates, proteins, vitamins, and minerals, the many health benefits of the Acai berry include blood pressure control, improved cardiovascular health, digestive aids, cancer prevention, weight loss, and increased energy. Also, acai berry is widely used in a dry form due to its easy storage and transportation. This dried form of acai fruit can help heal scars and treat dry skin problems. The dry form can be used to heal scars and treat dry skin problems. Advances in acai berry processing have helped manufacturers and growers preserve the nutritional benefits of their products.
The growing demand for acai berries to produce plant cosmetics is driving the Middle East and Africa Acai Berry market growth by increasing the demand for quality personal care products around the region. As living standards rise, increased consumer awareness of fitness is expected to drive the Middle East and Africa Acai Berry market growth. The demand for acai berries is increasing due to numerous health benefits such as improved cardiovascular health, weight loss, blood pressure control, increased energy, cancer prevention, and digestion. Also, the acai berry belongs to the category of superfoods. Superfoods help reduce heart disease risk and weight loss goals and provide a nutritious supply of minerals, vitamins, and fiber.
The increasing demand for acai berries in dietary supplement form in the daily diet is a key factor driving the growth of the Middle East and African acai berries market. Additionally, the increasing demand for acai berries in organic cosmetic production is driving the Middle East and African acai Berry market growth by increasing the overall demand for premium personal care products around the region. The growing interest in acai berry extract in the beauty product industry and the beauty agent industry, as well as personal consideration to meet the needs of natural beauty product buyers around the region, is a remarkable pattern that promotes advertising of acai berry extract.
The increased adoption of the acai berry in the cosmetic industry to produce organic cosmetics as consumers increase their awareness of the various health benefits is a major factor that is expected to drive sales growth in the Middle East and Africa Acai Berry market during the forecast period. Also, the increased use of acai berries as an antioxidant in various food and beverage products is another important factor driving the growth of the Middle East and African acai Berries market. Additionally, market growth is accelerating as consumer health awareness increases due to rapid changes in living standards. It is also expected to drive the growth of the Middle East and African acai Berry market as demand for acai berries in the form of dietary supplements increases.
The growing demand for acai berries in the food and beverage industry is mainly due to factors such as increased awareness of the health benefits of acai berries, the use of acai berries as a flavoring and coloring, the expansion of the line of products containing acai berry and increased popularity. Therefore, the growth of the Middle East and Africa Acai Berry market share in the food and beverage sector will be significant during the forecast period. The growing popularity of the acai berry as a superfood is one of the main factors driving the growth of the Middle East and African acai Berry market. The acai berry contains high levels of antioxidants that fight free radicals and protect cells from oxidative damage. The acai berry also regulates LDL cholesterol levels and is rich in omega-3 and omega-6 fatty acids, including iron, calcium, and vitamin A. However, the increasing development of new products, including the acai berry, is expected to create opportunities for participants in the Middle East and Africa Acai Berry market. In addition, the increasing population growth and the increasing purchasing power of emerging economies are expected to provide numerous opportunities for the Middle East and Africa Acai Berry market growth.
The risk of side effects is a key factor that can hamper the Middle East and Africa Acai Berry market growth during the forecast period. High cost is a key factor that is expected to hold back the growth of the Middle East and Africa Acai Berry market during the forecast period.
The food and beverage segment accounted for the largest share of the Middle East and Africa acai berry market during the forecast period. The growth of the F&B segment is majorly driven by factors such as an increased awareness of the health benefits of the acai berry, the use of the acai berry as a flavor and coloring, the increasing popularity of superfruits, and the expansion of the product line that they contain the acai berry.
The hypermarkets or supermarkets segment had the dominating share of the MEA market share in 2023. The increasing use of acai berries in hypermarkets or supermarkets is expected to drive the growth of the market in the coming years. In addition, the availability of products through various Internet channels further promotes market growth.
This region is the smallest market in the Middle East and Africa, with a growth rate that is below average. The UAE's developed regional market could increase with a significant year-on-year growth rate during the evaluation period. The growing demand for dietary supplements to reduce cardiovascular risk in the population of developed countries is expected to contribute significant revenue to the Saudi Arabian Acai Berry market.
Berry Company Limited, Açaí Berry Foods, Sambazon Inc., Organique Acai USA, Acai Roots Inc., and Nossa Fruits SAS are some of the notable companies in the MEA Acai Berry market.
This research report on the Middle East and Africa acai berry market is segmented and sub-segmented into the following categories.
By Application
By Product Form
By End-User
By Country
Frequently Asked Questions
The primary drivers include rising health consciousness, the demand for superfoods, the growing popularity of plant-based diets, and an increased awareness of the benefits of antioxidants in foods.
The key challenges include supply chain limitations, lack of widespread awareness in rural areas, high prices compared to other fruits, and competition from local superfoods like baobab and moringa.
Supermarkets and hypermarkets dominate the distribution channels for Acai berry products in the MEA region. Online retail channels are also gaining popularity, particularly in urban areas.
Health-conscious millennials and Gen Z consumers, particularly in urban areas, are driving the demand for Acai berries, attracted by their association with wellness, beauty, and fitness trends.
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