Maternity Support Products Market

Global Maternity Support Products Market Size (2024 to 2029)

The global maternity support products market is expected to grow at a CAGR of 10.2% from 2024 to 2029 and the market size is predicted to be valued at USD 3.58 billion by 2029 from USD 2.20 billion in 2024.

Current Scenario of the Global Maternity Support Products Market

Maternity support products are designed to provide comfort, relief, and support to pregnant women during various stages of their pregnancy.

These products can range from maternity belts, support bands, and pregnancy pillows to compression socks, nursing bras, and postpartum belly wraps. Maternity support products are aimed at addressing common pregnancy discomforts such as back pain, pelvic pain, and pressure on the bladder. They can also help women maintain proper posture and reduce the risk of stretch marks. These products can be especially helpful during the third trimester when the baby’s weight can put a strain on the body. Maternity support products come in a variety of styles and sizes to fit different body types and preferences.

MARKET DRIVERS

One of the primary drivers is the increasing number of working women who are pregnant and seeking products to help them cope with the physical demands of their jobs.

The global maternity support products market is driven by several factors. Additionally, the growing trend of women opting to have children at an older age has led to a greater need for products that provide support during pregnancy. Another major driver of the maternity support product market is the rise in awareness about the importance of maternal health and well-being. Women are becoming more proactive in their health, seeking out products that can help them stay comfortable and healthy throughout their pregnancy. In addition, advancements in technology have led to the development of innovative maternity support products that offer better comfort, support, and adjustability. The increasing availability of these products through online channels and e-commerce platforms has also contributed to the growth of the market. Overall, the maternity support product market is expected to continue growing as more women seek out products to help them manage the physical demands of pregnancy and support their overall health and well-being.

The maternity support product market also presents several growth opportunities. The increasing demand for maternity support products, coupled with advancements in technology and materials, presents an opportunity for product innovation and differentiation. Additionally, the growth of e-commerce platforms has made it easier for women to access and purchase these products from the comfort of their homes. Finally, the increasing focus on women's health and wellness is driving demand for products that can support and improve women's physical and emotional well-being during pregnancy and postpartum. Overall, these opportunities suggest a promising future for the maternity support product market.

MARKET RESTRAINTS

The maternity support products market is facing significant restraints that are impeding its growth potential. One of the major challenges is the high cost of these products, which can limit access for women who cannot afford them. Additionally, a lack of awareness among women about the benefits of maternity support products is hindering demand. Many women are not aware of the availability of these products or the potential benefits they offer. Another restraint is the limited availability of these products in certain regions or markets, which can make it difficult for women to access the products they need. Furthermore, the growing trend towards eco-friendliness and sustainability is also impacting the maternity support product market. Women are increasingly seeking out products made from sustainable materials, which can limit the availability of certain products that do not meet these criteria. Overall, these restraints underscore the need for greater education and awareness around the benefits of maternity support products, as well as increased accessibility and affordability, to overcome these challenges and continue to grow the market.

Impact of COVID-19 on the maternity support product market

The COVID-19 pandemic has significantly impacted the maternity support product market. With restrictions on movement and economic uncertainty, many consumers have reduced their spending on non-essential products, including maternity support products. Additionally, disruptions to global supply chains have led to delays in production and shipping, causing shortages of certain products. However, the pandemic has also led to an increased focus on health and wellness, which could drive demand for maternity support products in the long term. As the world begins to recover from the pandemic, businesses in the maternity support product market will need to adapt to changing consumer behavior and navigate ongoing supply chain challenges.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Maternity Support Products Market By Product Type

Maternity belts and support bands are expected to have the highest demand in the maternity support product market, and it is one of the most popular and commonly used maternity support products, as they can provide relief for back pain, pelvic pain, and pressure on the bladder.

Global Maternity Support Products Market By Distribution Channel

Online retail stores are estimated to have the highest market value during the forecast period and experience significant growth in demand for maternity support products. This is likely due to the convenience and accessibility of online shopping, as well as the availability of a wider variety of products.

REGIONAL ANALYSIS

North America is expected to have the highest market growth in maternity support products because women have higher disposable income and greater awareness of the benefits of maternity support products. This leads to higher demand for products that support women during pregnancy and postpartum, such as maternity belts, pregnancy pillows, nursing bras, and postpartum wraps.

 Europe is also estimated to have the highest growth in the forecast period due to a high standard of living and favorable attitudes toward women's health. Many countries have policies that support women during and after childbirth, while consumers value eco-friendliness. This drives demand for maternity support products and creates opportunities for sustainable materials.

KEY MARKET PLAYERS

The major players in the Maternity Support Products Market are Theraline GmbH, Medela AG, JoJo Maman Bébé, Anita Dr. Helbig GmbH, Carriwell A/S, Destination Maternity Corporation, Belly Bandit LLC, Mothercare plc, Wacoal Holdings Corporation, Triumph International AG.

RECENT HAPPENING IN THE MARKET

• In June 2021, Medela launched a free mobile app called Medela Family for iOS and Android devices worldwide. The app tracks important pregnancy, baby, and breastfeeding stats and provides personalized tips and support for parents to help them achieve their breastfeeding goals.

DETAILED SEGMENTATION OF THE GLOBAL MATERNITY SUPPORT PRODUCTS MARKET INCLUDED IN THIS REPORT

This research report on the global maternity support products market has been segmented and sub-segmented based on product type, distribution channel, and region.

By Product Type

• Maternity belts and support bands
• Pregnancy pillows and body pillows
• Compression socks and stockings
• Nursing bras and breastfeeding pillows
• Postpartum belly wraps and girdles
• Others

By Distribution Channel

• Online retail stores
• Maternity specialty stores
• Hospital and pharmacy stores
• Supermarkets and hypermarkets

By Region

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America