Matcha tea market

Matcha Tea Market Size (2024 to 2029)

Matcha tea market value is expected to grow at a CAGR of 12% during the forecast period of 2024-2029 to reach 7.1 Billion USD by 2028 and 4.0 Billion USD by 2024.

Matcha tea is a type of Japanese Green tea it is rich in antioxidants and nutrients. Usually, the tea leaves are boiled into water and then discarded, But Matcha tea is dissolved into the liquid and then drank. Matcha tea has a unique and nonbitter taste with a significant aroma associated with it. Matcha Tea offers several health benefits and prevents chronic diseases; there can be positive effects on cholesterol, blood pressure, and brain function. Furthermore, it also has many other uses in cosmetics and skincare. It is derived from the Camellia sinensis plant that is native to China and Japan; in Japanese culture, Matcha Tea holds significant value. 

Matcha tea is available in both powdered and liquid form; this can be used for innovation and experiments in different types of food items. Matcha Tea chocolates and candies are already available in the market. More and more commercial products can be added in both food and beverages and cosmetics to leverage the popularity to increase the Global Matcha tea market Size. 

Matcha tea market Drivers:

The recent trend in the world is towards maintaining a healthy lifestyle. The global matcha tea market is driven by the numerous health benefits that it provides. Matcha Tea is gaining a lot of popularity among fitness enthusiasts. It is proven to prevent chronic diseases and improve brain function and help alleviate other diseases. After the COVID-19 pandemic, the Global Matcha tea market gained rapid traction due to increasing awareness of the benefits the health that it provides over other forms of green tea. Matcha Tea is a premium type of tea; it can be used on smoothies, milkshakes, cakes, and other forms of desserts to make premium exotic dishes that are consumed by elite influencers to help market the product in recent times; this propels the growth for the Global Matcha tea market. Global Matcha tea market also has a foothold in the skincare and cosmetics industry. The Global Matcha tea market value is increasing in the skincare sector as people are shifting towards organic and natural products over harsher chemical cosmetics. The cosmetics industry is estimated to hold a significant share of the Global Matcha tea market as it suits all skin types.

 Matcha tea market Restraints: 

The high cost of Matcha tea is a major restraint for the market; Matcha tea is still processed pretty much by hand. The process of picking leaves to package is mostly done by hand and is very labor intensive. This becomes a hurdle for the Global Matcha tea market, especially when cheaper alternatives and substitutes are readily available on the market; the threat of other types of herbal tea is also present in the Global Matcha tea market.

Impact of COVID-19 on the Global Matcha tea market:

The COVID-19 pandemic had lasting effects on multiple industries and markets; The COVID-19 pandemic had a mixed effect on the Global Matcha tea market. This is due to the supply chain disruptions. Almost all of the world's Matcha tea is supplied from China and Japan; due to the disruptions in the supply chain, there was an international shortage of Matcha tea. However, during the pandemic, peoples' habits also changed towards a healthy lifestyle which contributed to the rising awareness of this product is leveling up the market shares. 

REPORT COVERAGE: 

This research report on the matcha tea market has been segmented and sub-segmented based on product type, form, nature, distribution channel and region.   

Matcha Tea Market - By Product Type:

• Regular 

• Flavored

The regular Matcha type holds a bigger market share due to the fact that pure and unadulterated Matcha has a higher demand as the taste and aroma of the Matcha is unique and liked by consumers in its purest forms. Some flavoring can even strip away the health benefits; for instance, anything too sugary can interfere with the goals of the person who is consuming Matcha for fitness goals. The flavored Matcha is showing a good growth rate; this is due to the increasing use of Matcha in other food items for fitness enthusiasts and people who enjoy Matcha Tea alike.

Matcha Tea Market – By Form: 

• Powder 

• Liquid

Matcha tea is available in both Liquid and Powdered forms, but the Powdered form dominates the market and holds the highest shares in the Global Matcha tea Market. This is due to the powdered form being more true to the traditional form and easy to dissolve, and the liquid form is added to condiments as an ingredient or ready-to-drink Matcha tea. The liquid form has a promising growth rate during the forecast period due. 

Matcha Tea Market – By Nature: 

• Conventional 

• Organic

The conventional sector in this segment is expected to dominate the market; in conventional methods, pesticides and other modern methods of agriculture are used extensively to produce Matcha tea leaves on a large scale to meet the demands. Very limited countries can grow Matcha tea, and there is a rising demand to maintain the Global Matcha tea Market Size; it is necessary to use conventional methods. The Organic here refers to using the traditional farming methods to cultivate the Matcha tea leaves; this method is time-consuming and costly, and it is very difficult to meet the demands of relying just on this one. 

Matcha Tea Market - Distribution Channel: 

• Specialty store

• Foodservice

• Online Store

The Supermarket/Hypermarket sector is dominating with the highest shares in the Global Matcha tea Market; this can be attributed to the fact that this is a more convenient way for consumers to purchase Matcha Tea as they can find it under one roof and purchase it along with their groceries. The Online store is the fastest-growing sector in the Global Matcha tea Market; the online platform offers a convenient way for consumers to procure Matcha Tea, as some brands only operate online or make international purchases.

Matcha Tea Market – By Region:

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East & Africa

By region, the Asia Pacific region dominates the global Matcha Tea Market with the highest shares; this is due to higher consumption of Matcha Tea which and its applications as an ingredient in various food items have accelerated the Global Matcha Tea Market Growth. North America has witnessed significant growth in the Global Matcha Tea market due to the growing popularity among health enthusiasts and influencers.

KEY MARKET PLAYERS:

Key market players of global Matcha Tea Market are Nestle S.A., The Hain Celestial Group, Inc., Ito En, Ltd., Tata Consumer Products Limited (Tata Group), The AOI Tea Company, Ikeda Tea World, Marukyu Koyamaen Co., Ltd, Encha Life LLC, Mizuba Tea Co, Green Foods Corp.

RECENT HAPPENINGS IN THE MARKET:

Tencha, A global brand, and innovator in the Matcha Tea Market, has recently launched Matcha tea-based Pre-work. Tencha regularly launches new and innovative Matcha Tea products.