The size of the global luxury watches market is expected to be worth USD 10.89 billion by 2029 from USD 8.91 billion in 2024, growing at a CAGR of 4.11% from 2024 to 2029.
The affluent population in the developed countries are the major consumers of luxury watches. However, the demand for luxury watches is also increasing in developing countries with the growing disposable income among people. Considering the increasing demand, the manufacturers of luxury watches have also increased their manufacturing efforts and investments in R&D. People’s desire to hold premium quality products has seen an upward shift in recent times and is resulting in the increased demand for luxury watches.
The affluent population considers luxury watches as a status symbol and consider it as prestige, which is primarily propelling the luxury watches market growth. Millennials and Generation Z are the major consumers of luxury goods. The majority of the sales for luxury watches have happened in the U.S. in the recent past with China standing right next to the U.S. An increase in the affluent population is expected to contribute to the increasing demand for luxury watches and propel the global market growth.
An increase in brand awareness, influence the of Western lifestyle and the inherent need for exclusivity are primarily propelling the growth of the global luxury watches market. Features in these watches are in-built music storage, GPS tracking, step count, and notifications, we can connect to phones, and they also feature wrist-based heart rate and pulse oximeter sensors and water resistance. The sales of luxury watches have increased by a staggering 74%. These luxury watches are manually manufactured for premium quality and at a high price. The use of high-materials, and premium products like steel, bi-metallic, and precious metals, attract more consumers.
The growing demand for vintage luxury watches is on the rise worldwide, which is expected to favor the global market growth. Not just in developed countries, the demand for luxury watches has also considerably increased in developing countries such as China and Middle East countries.
An intense competition from smartwatches and wearables is impeding the demand for luxury watches and hampering the global market growth. The presence of counterfeiting products and fake replicas is another notable restraint in the luxury watch market. High import duties and taxes, changes in the preferences of consumers for digital accessories, and stringent regulations on exotic materials are further hindering the global market growth.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2023 to 2029 |
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Base Year |
2023 |
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Forecast Period |
2024 to 2029 |
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CAGR |
4.11% |
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Segments Covered |
By Product Type, End User, Distribution Channel, and Region |
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Various Analyses Covered |
Global, Regional, and country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities |
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Regions Covered |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
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Market Leaders Profiled |
Rolex SA, The Swatch Group Ltd, Compagnie Financiere Richemont SA, Patek Philippe SA, Audemars Piguet, and Richard Mille |
During the forecast period, the mechanical watches segment is anticipated to showcase steady growth. The making of watches is complicated and requires expertise and professionalism. Watches comprise numerous features including weather, shock resistance, water, GPS, alarms, and displays. Mechanical luxury watches are preferred more, as electronic watches are more complicated. Luxury mechanical watches have a larger no of tiny moving parts inside and require hours and hours of painstaking labor to make. The growing demand for mechanical watches from collectors and connoisseurs, limited editions, and exclusivity are majorly driving the growth of the mechanical watches segment in the global market.
On the other hand, the electronic watches segment held a substantial share of the global market in 2022 and is anticipated to grow considerably during the forecast period owing to the increasing demand for luxury smartwatches, increasing number of collaborations between luxury brands and tech companies and rapid adoption of electronic watches from younger demographics are primarily propelling the growth of the electronic watches segment in the worldwide market.
The male segment is historically dominant and even the brands of luxury watches are designing and marketing their products primarily for males. The tradition of wearing watches as a status symbol is more common among men compared to women, which is one of the major factors contributing to the growth of the male segment in the global market. The growing demand for vintage and heritage-inspired designs among men and increasing endorsements by celebrities the luxury brands are contributing to the growth of the male segment in the worldwide market.
The female segment captured a considerable share of the worldwide market in 2022 and is expected to grow steadily during the forecast period.
Multi-brand shops promote more than one luxurious watch brand, which can help buyers discover their preferences with more than one fashion of specific brands. The manufacturing companies prefer to sell their products in multi-brand shops to own high sales and high scope in promoting their products.
The online segment is estimated to grow at a promising CAGR during the forecast period owing to the increasing availability of luxury watches of various luxury brands and growing promotional activities of luxury brands on online platforms, especially on social media platforms. The strategic collaborations between luxury brands and e-commerce giants are another significant factor propelling the growth of the online segment in the worldwide market.
The presence of high disposable income in the North American region is primarily boosting the regional market growth. The presence of several established luxury watch brands and the rising interest of people in limited editions and vintage watches in North America is further fuelling the growth rate of the North American market. The U.S. led the luxury watches market in the North American region in 2022.
The Asia-Pacific regional market is estimated to grow at a promising CAGR during the forecast period. China has the most competitive market share, to compete in the market it offers huge potential for manufacturing luxury watches which help to have huge growth in the market. China imported from the Swiss watch Industry of total 2.1 billion Swiss francs in 2020, an increase of 17.1 % from the same period, in 2021 based on the Federation of the Swiss Watch Industry. The growing demand for luxury watches from China and Southeast Asia and increasing sales for luxury watches from e-commerce portals in the Asia-Pacific countries are propelling the APAC market growth. In countries such as India, these watches slowly targeted men in the initial stages later the increased female participation in the workforce, the demand for female luxury watches increased.
Europe tends to be the predominant luxury watch market and is estimated to continue the pace during the foreseen period. Europe has a prominent demand for Swiss-made luxury watches, which is contributing to the European market growth. The rising demand for personalized and limited-edition watches is further fuelling the growth rate of the European market. Switzerland remains a key hub for luxury watch manufacturing and is a notable regional market in Europe.
Regions such as Latin America, the Middle East, and Africa are predicted to register a notable growth rate in the coming years.
Companies such as Rolex SA, The Swatch Group Ltd, Compagnie Financiere Richemont SA, Patek Philippe SA, Audemars Piguet, and Richard Mille are some of the major players in the global luxury watches market.
By Product Type
By End-User
By Distribution Channel
By Region
Frequently Asked Questions
The global luxury watches market is expected to be valued at USD 8.56 billion in 2023.
Europe, particularly Switzerland, is a major contributor to the global luxury watches market, followed by North America and Asia-Pacific, where the demand for luxury timepieces is steadily growing.
The integration of smartwatch technology, a resurgence of vintage designs, sustainable practices, and collaborations between watchmakers and high-end fashion brands are some of the notable trends in the global luxury watches market.
Challenges include economic fluctuations, changing consumer preferences, competition from alternative timekeeping devices, and the need for continuous innovation to stay relevant in a dynamic market.
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