Laundry Scent Booster Market

Global Laundry Scent Booster Market Size (2024 to 2032)

The global laundry scent booster market was valued at USD 328.56 million in 2023. The global market size is expected to grow at a CAGR of 3.7% from 2024 to 2032 and be worth USD 868.13 million by 2032 from USD 366.02 million in 2024.

Current Scenario of the Global Laundry Scent Booster Market

Laundry fragrance enhancers are considered a newer version whose presence on supermarket shelves has increased in recent years.

Laundry scent boosters are used inside the washing machine to refresh the fabric. They provide lasting freshness to the fabric and can be used on different types of materials. Laundry fragrance enhancers are also available in trial-size packages, allowing consumers to familiarize themselves with the product before investing in a larger package. Manufacturers are expanding their product portfolios and adding cross-functional products to gain an edge over their competition. For example, Procter & Gamble Company launched the Downy line of laundry flavor enhancers that contain fabric softeners. It combines the benefits of a flavoring agent and a fabric softener. Continuous product innovation has led the laundry scent booster market to grow at a rapid rate. The emergence of e-commerce as a potential trading platform has been a major factor contributing to the development of the laundry scent booster market all over the world.

MARKET DRIVERS

Changing apparel dynamics are expected to boost the laundry scent booster market during the forecast period.

In addition, in recent times, consumer spending on lifestyle products has increased significantly, which is likely to boost the sales of laundry flavor enhancers in the market. The growth in the laundry odor enhancer market is complemented by the increasing importance of maintaining personal hygiene. The participants on the supply side of the laundry scent booster market introduce innovative products and provide multifunctional properties that drive the demand in the world. The laundry scent enhancer not only masks the stinky odor but also provides various pleasant and comforting scents to the fabric, which acts as a contributing factor in driving the demand for the laundry scent booster business. The increasing availability of various e-commerce channels has augmented the reach of aroma enhancers in washing, resulting in a surge in sales. An increase in the use of perfumes and deodorants is favoring the laundry scent booster market. Increased use has made people more dependent on artificial fragrances. This has fuelled the trend of using laundry scent boosters around the world. It is a convenient way to achieve a lasting scent on all clothes washed together.

A rise in people's purchasing power helps them buy additional consumables, such as perfume enhancers for clothes.

An increase in people's disposable income in several countries is further propelling the growth rate of the laundry scent booster market. The increasing rate of laundry services and the competition between them are forcing the services to use different types of anti-odor agents. Many companies are focused on finding new and innovative ideas to gain a high market share. Most of them try to incorporate excellent scents into their products to improve their sales. This restricts the sale of stand-alone fragrance enhancers. People prefer these types of laundry detergents and don't spend on odor enhancers. There is also an increase in DIY fragrance booster recipes. People make their own perfume enhancers for clothes at home, which discourages them from buying them in the markets.

In developed markets, laundry scent boosters are seen as high-end laundry aids. While not yet very popular with low-income consumers in emerging markets, it is gaining ground at a rapid rate, which is supposed to drive the market in the coming years. In addition, the repurchase rate of aromatic boosters in washing is relatively low among the middle class in emerging markets such as Southeast Asia and Latin America, which is supposed to increase during the conjecture period due to increased spending on styling products lifetime. The growing awareness of the availability of these products in the market has led to a higher level of penetration that is fueling the need for laundry scent boosters in the market. The market is awaiting a large number of new entrants due to the lucrative growth opportunities available in untapped areas.

MARKET RESTRAINTS

The increasing rate of laundry administrations and the opposition between them prompt the administrations to use different types of anti-odor agents. Either way, there are a few components that can limit the development of the laundry scent booster market. A notable obstacle to market development is the accessibility of unique cleaners on the market. Many organizations are focused on inventing new, imaginative plans to increase their presence in the market. Most of them try to merge amazing scents in their items with the end goal of improving the offers in mind. This limits the income of the perfume enhancers.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Laundry Scent Booster Market By Form

The liquids segment captured around 60 per cent market share based on form and is expected to continue its domination during the forecast period.

This is due to simple to use, compatibility and expansion of e-commerce are some of the factors propelling the segment’s growth. The use of liquid wash is easy and uncomplicated. Another contributor to the market expansion is that it would not leave any residual particles on the fabric regardless of the water temperature and also it mixes well or disappears quickly. Though it is costlier than powder but affordable than pods. So, these drivers are fuelling the liquids segment.

Global Laundry Scent Booster Market By Packaging

The bottles segment is leading under this category of the laundry scent booster. It is the favored packing type for in-wash scent boosters. Also, the availability in different shapes and sizes keeping in mind the preferences of various classes of customers. For example, 570gram Lenor Unstoppables Fresh In-Wash Scent Booster and 720 ml Asevi Scent Booster Liquid Laundry Fabric Softener Freshener Blue. Moreover, the customers like the fragrances that come out of these products when it is opened. Besides this, the cost of manufacturing a single is lower which contains three to seven doses. They offer more control and accuracy in dosage. In comparison to other packing and wrapping styles, bottles reduce fragrance dispersion which enables greater focus and an effective scent experience.

Global Laundry Scent Booster Market By Sales Channel

The Online sales segment is rapidly moving forward and is expected to achieve a faster growth rate during the forecast period of the laundry scent booster market. This is because of the convenience, availability of variety, e-commerce expansion, discount offers, global reach, and consumer behavior. All these factors jointly make online sales channels a preferred option for buying. The online apps provide customers with comfort and ease in shopping from different companies and brands as well as a broad range of choices. This gives them the facility to look for various choices and also provides access to many brands without the requirement for a personal visit to shop. Furthermore, the swift penetration of e-commerce platforms along with affordable and fast internet in countries such as Brazil, China, and India are boosting the adoption of these applications and sales of the laundry scent booster.

REGIONAL ANALYSIS

With developed countries adept at purchasing additional consumable items, North America is a clear pioneer in the laundry scent booster market with the largest share expected in the years to come. Regardless, it is also expected that the developing economies of Asia-Pacific and Europe countries will continue to compete and witness the sustainable development of the global laundry scent booster market.

KEY MARKET PLAYERS

Companies such as Procter & Gamble Company, Good Home Co., Henkel Corporation, Church & Dwight Co., Inc., Venus Laboratories, Inc., Recochem Inc. and Reckitt Benckiser are some of the notable players in the worldwide market.

RECENT HAPPENINGS IN THE MARKET

• In July 2019, Reckitt Benckiser launched “Vanish”, a detergent booster. Studies by leading marketing agencies Nielsen and Third Eye have found that over 60% of consumers are inherently dissatisfied with their laundry results despite using higher-quality detergents. Vanish aims to fill the market void by providing housewives with the perfect laundry solution. A post-use consumer study showed that 9 out of 10 consumers, after trying the product, were motivated to buy it.

DETAILED SEGMENTATION OF THE GLOBAL LAUNDRY SCENT BOOSTER MARKET INCLUDED IN THIS REPORT

This research report on the global laundry scent booster market has been segmented and sub-segmented based on form, packaging, sales channel, and region.

By Form

• Beads
• Pacs
• Liquids
• Powders
• Crystal

By Packaging

• Bottles
• Tubs
• Sachets/Pouches

By Sales Channel

• Hypermarkets
• Supermarkets
• Independent Retailers
• Multi Brand Stores
• Drug Stores
• Online Sales
• Company Website
• 3rd Party Online Sales

By Region

• North America 
• Europe
• Asia Pacific 
• Latin America
• Middle East and Africa