Latin America Patient Engagement Solutions Market

Latin America Patient Engagement Solutions Market Size (2023 to 2028)

The Latin American patient engagement solutions market size is predicted to showcase a healthy CAGR during the forecast period.

In the Latin American region, chronic disease burden challenges healthcare management; due to this reason, patient engagement solution services instantly entered the market. High populations suffer under the geriatric and obesity, which boosts the need for healthcare services but reducing the readmission patient engagement services bolsters the service rate. In Latin America, a total of 70 million population aged over 65 years demanded the patient engagement solution. Increasing mobility services such as mobile healthcare applications, online patient scheduling, portal solutions, virtual visits, personalized outreach capability, secure messaging and communication, and patient-centric communication drive the market. 

Latin America region fulfills with technology advancement but in-patient engagement solution some factors like patient data security, data breaching, and lack of awareness are hampering the market growth. 

This research report on the Latin America Patient Engagement Solutions Market has been segmented and sub-segmented into the following categories.

By Delivery: 

• Web-based/Cloud-based
• On-premise

By Components: 

• Software
  • Standalone
  • Integrated
• Services
  • Consulting
  • Education
  • Others
• Hardware

By End-Users: 

• Payers
• Providers
• Individual Users

By Application: 

• Health Management
• Social Management
• Financial Health Management
• Home Healthcare Management

By Therapeutic Area: 

• Chronic diseases
  • Diabetes
  • Obesity
  • Cardiovascular
  • Others
• Fitness
• Mental Health
• Women's Health
• Others

By Region: 

• Mexico
• Brazil
• Argentina
• Chile
• Rest of Latin America

Geographically, the Brazilian market dominated the Latin American engagement solutions market in 2019. In this country, the electronic medical record market is growing rapidly, boosting the Brazilian patient engagement solutions market. A total of 24% of the population is under the hypertension chronic disease burden, which demands more convenient healthcare services and is estimated to favor the market growth. Increasing obesity and the aging population are further boosting the online consultations for the treatment services and accelerating the patient engagement solution market in Brazil. According to Brazilian Medicare services, social trends affected healthcare services such as online search tools, mobile apps, and wearable devices for patient engagement services. New strategies by patient engagement services applied for the patient such as online scheduling due to increasing medical tourism, 24/7 services via visual representation, reducing readmissions, and monitoring the recovery processes. Step-by-step guidelines are showing a tremendous positive impact on market growth. Increasing IT services demanding for software components in the market is registering higher growth in the market. 

The Mexican patient engagement solutions market is actively competing with the Brazilian market to dominate the leading position in the Latin American market with virtual engagement platforms. Increasing chronic diseases and cancer incidence (breast cancer) is energetically demanding the cure services in Mexico via patient engagement solution services, which is actively elevating the market's growth rate. The usage of eHealth solutions is increasing at a wide range in Mexico, resulting in better healthcare services. Total of 4000 hospitals in which 3000 private hospitals sectors are the major contributor to market growth and show on-premises delivery services rising application. The growing aging population is another major contributor to the market. An estimated increase of 90% of the chronic burden is noticed in the aging population in Mexico. 

The Argentina patient engagement solutions market shows higher healthcare management growth due to increasing digital technology advancement in healthcare services. Argentina's medical sectors and people looking for a better future in healthcare services greatly influence the demand of the market. Increasing telemedicine and telehealth services are boosting the patient engagement solution market. The increasing incidences of chronic diseases such as diabetes and obesity populations are demanding home care medical services through an online platform that solely elevates the market demand. Virtual and digital engagement of people for healthcare responsibilities taken by the government is also anticipated to level up the market's growth rate. Collaborative health management (CHM) also pushed the market growth slightly in the Argentina region. 

Chile nation is in a nascent state due to a lack of awareness and economic condition; this region is not actively participating in the market. RAND health solution provides facilities for patient engagement for healthcare services such as online scheduling, visual guides by doctors, and healthcare expert.

KEY MARKET PLAYERS:

Companies playing a leading role in the Latin American patient engagement solutions market are Allscripts Healthcare Solutions, Inc., Athenahealth, Inc., Cerner Corporation, IBM, Lincor Solutions, Mckesson Corporation, Medecision, Inc., Orion Health Ltd., Yourcareuniverse, Inc., and Welvu.