As per our analysis report, the Latin America Guarana Market is expected to reach USD 1.35 billion by 2029 from USD 0.94 billion in 2024, growing at a compound annual growth rate (CAGR) of 7.64% during the forecast period.
Guarana is a climber plant which belongs to the maple family is native to the Amazon basin and is widely found in Brazil. Guarana features clusters of large leaves, and flowers, and its fruit colour ranges from red to brown. Guarana is mainly used as a stimulant due to its high caffeine content. It is also used to treat various diseases such as diarrhea, low blood pressure, cardiac problems, fever, headache, and joint pain among others. Furthermore, Guarana is also utilized as a flavoring ingredient in confectioneries and beverages. Guarana is used across a variety of applications such as confectionery products, energy drinks, fruit juice-based drinks, dietary supplements, and others which include weight loss products. Obesity and diabetes are among major health issues across the globe. Consumers prefer the consumption of healthy beverages and food products in order to prevent these chronic ailments. However, strong competition from other superfoods are likely to constrain the growth of Latin America's guarana market.
In terms of application, the Latin America guarana market can be divided into confectionery items and beverages. The beverage segment is expected to account for the largest share of the guarana market share due to the growth in demand for different health drinks among consumers. Guarana finds its application in different soft drinks, non-carbonated drinks, carbonated drinks, energy drinks, and fruit juice drinks. Athletes consume energy drinks so as to improve their performance, and this is likely to drive the Latin American guarana market during the forecast period.
It is also the fastest growing region in the world for guarana, owing to rising production in the region. Factors such as rising awareness about the health benefits which can be obtained from guarana and growing application in various food products is expected to boost the market growth in the region.
Herboflora, Iris Trade Inc., Duas Rodas Industrial, The Green Labs LLC, AR De Sousa Ribeiro, Natural Amazon Herbs Producao De Extratos Ltd, Nutra Green Biotechnology Co., Ltd., Vitaspice, Ambev, Prover Brasil are some of the notable companies in the Latin America Guarana market.
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