The Latin America cocktail market size is estimated to be worth USD 0.18 billion by 2029 from USD 0.09 billion in 2024, growing at a CAGR of 13.24% from 2024 to 2029.
Cocktail is the mixture of two or more beverages, at least one among them containing alcohol. When a mixed drink includes only a mixer and a distilled spirit, such as fruit juice or soda, it is a highball. When a cocktail contains only a liqueur and a distilled spirit, it is a duo and when it adds a mixer, it is called trio. Additional ingredients utilized can be sugar, milk, cream, honey, and various herbs. The beverages which are used in the preparation of cocktail are usually among gin, vodka, whiskey, brandy, tequila, cachaça and rum. Cocktails vary in the ingredients present in them from one region to another. Two creations can also have the same name but taste can be very different because of differences in the preparation of drinks.
Growth in cocktail consumption due to rise in change in lifestyles and growing disposable incomes drive the growth of the market. Also, availability of botanical & vegetable cocktails is the key driver of the Latin America cocktail market. Deep-rooted cocktail culture in some countries and higher cocktail consumption rate are expected to provide opportunity for growth to market players.
However, since excessive drinking can cause heart and liver damage, depression and cancer development, the growth of this market is restrained.
Long drink segment is expected to have the largest share in the segment.
Factors such as rising consumption of alcohol and growing disposable incomes is expected to drive the market growth in the region.
Major key players in the Latin America cocktail market are Bols, Captain Morgan, kitchn, Siam Winery Co. Ltd, Cointreau, Belvedere, Rio Wine, Snake Oil Cocktail Company, Miami Cocktail Co, and Bombay Sapphire
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