The Latin America Kefir Market is predicted at USD 180 million in 2024 and is estimated to be growing at a CAGR of 6.3%, to reach USD 250 million by 2029.
Kefir is a functional beverage of Russian origin made by yeast/bacterial fermentation of milk. Kefir products have many nutrients like dietary minerals, vitamins, essential amino acids, and conjugated linoleic acid, in amounts similar to unfermented cow, goat or sheep milk. It is a probiotic drink, in addition to bacteria, kefir often contains strains of yeast that can metabolize lactose. Primary factors accounted for driving the market are the increasing popularity for Kefir products and their nutritional and health benefits and increasing awareness in consumers regarding healthy diets and the advantages of functional beverages and probiotic bacteria. However, expensive cost production and storage problems are the factors hindering the growth of the market.
Rest of Latin America. Brazil is leading the market regionally, due to presence of market leaders and increasing popularity regarding the health benefits of Kefir among individuals. Argentina is expected to grow the fastest owing to its increasing disposable income and increasing adoption rate of functional beverages. Milk Kefir hold the major share in the market due to its additional nutritional benefits as it is prepared from milk. Greek type Kefir holds the major share in the market based on type. Flavoured Kefir holds the major share in terms of flavour while Regular Kefir is expected to grow the fastest due to the increasing number of individuals opting for natural and unflavoured Kefir.
Frequently Asked Questions
Key growth drivers include the increasing awareness of the health benefits of probiotics, a shift towards functional foods, and rising disposable incomes. Additionally, kefir’s role in improving digestion and immune health has made it popular among health-conscious consumers.
Kefir is primarily sold through supermarkets, hypermarkets, specialty stores, and online platforms. Supermarkets and hypermarkets dominate due to their wide reach, but online sales are increasing as more consumers shift to e-commerce for health-related products.
Key challenges include low consumer awareness in some countries, competition from other probiotic drinks like yogurt and kombucha, and the high cost of kefir products compared to traditional dairy beverages. Additionally, cold chain logistics can be an issue in some regions.
Some of the emerging trends include the launch of plant-based kefir alternatives, such as coconut or almond milk kefir, to cater to the growing vegan and lactose-intolerant populations. There is also increasing interest in flavored kefir varieties, including fruit-infused and sweetened options.
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