The Latin American craft beer market is estimated to be worth USD 32.81 billion by 2032 from USD 11.20 billion in 2024, growing at a CAGR of 14.39% from 2024 to 2032.
Craft brewery produces small amounts of beer unlike the typical large scale production breweries and is independently owned. It started in United Kingdom in the 1970’s producing craft beers alongside regular beers and it quickly spread to Europe and other parts of the world later.
Craft beers produced by craft breweries are typically known for the most part described by their accentuation on quality, flavour and brewing techniques. Sellers in this market compete primarily on elements like price, product differentiation, distribution, promotion and quality.
Latin America Craft Beer Market is driven by factors like rising demand for low alcohol by volume drinks and flavoured beers, growing awareness of consumers about various flavours and styles of products, rising disposable income and rising consumption of alcohol. However other factors like high price of craft beers as compared to ordinary beers, their production requiring a lot of clean water and health concerns since they are produced by pressurised tanks with caustic chemicals are some restraints for this market. These factors may act as growth hurdles for the Craft Beer Market in certain regions.
These breweries differ in the percentage of beer sold off-site.
Off-trade sales of these beers are on the rise in developing countries since the per capita income is less and price of beers is high compared to on-trade sales.
Brazil has the largest market share in this region and has the highest growth rate as well which is estimated to be over 40%.
Major Key Players in the Latin America craft beer market are The Boston Beer Company, The Gambrinus Company, D.G. Yuengling and Son, Stone & Wood Brewing Co, Chimay Beers and Cheeses, Sierra Nevada Brewing Company, and Lagunitas Brewing Company
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