Italy Wet Pet Food Market

Italy Wet Pet Food Market Trends Report 2022 - 2027:

Pet food comes in different shapes, textures, and sizes. Pet food was only available in a dry form until recently, and it was the most popular among pet owners. Currently, pet food is available in both dry and wet forms. Wet pet food mainly comprises water and other ingredients, where the percentage of water is usually between 75% and 85%. Wet pet food provides several benefits to pets as it increases energy, strengthens and tones muscles, and builds lean mass. All these advantages make the wet food market more popular and attractive in today's pet food market. Wet pet food fulfils the required need of offering adequate water to pets in a day.

The Italy Wet Pet Food Market was estimated at USD x.xx billion in 2019 and is likely to arrive at USD x.xx billion, registering a CAGR of x.xx% throughout the forecast period (2020-2025).

Recent Developments

In April 2020, Nestlé Purina PetCare acquired the Lily’s Kitchen natural pet food brand, the UK's leading producer of natural wet and dry dog ​​and cat foods. Their product line perfectly complements Purina's existing brand portfolio. Established 12 years ago, Lily's Kitchen has developed into an internationally recognized £ 85 million retail brand1.

The 2018 acquisition of Ainsworth Pet Nutrition LLC was a key driver of JM Smucker Co.'s performance for fiscal 2019. The company's other business units: US Retail Coffee, US Retail Consumer Foods and International, and Far From Home year.

Market Drivers and Restraints:

As per the National Association of Pet Food and Care Companies (ASSALCO), there are approximately 60 million pets in Italy, with a canine population of 6.9 million dogs. The number of pets in Italy has increased in recent years. Around 43% of Italians are also expected to have at least one pet. Modern Italian families have more and more pets for company. This new role is the result of demographic change, family structure and general respect for animals in Italy. As noted above, the increase in the number and importance of pets translates into better care and higher spending on food, health, accessories and services. The latest industry figures indicate that the growth potential of the Italian pet food market remains significant. According to studies, this is because 60% of Italian pet owners feed their pet’s commercial pet food, rather than homemade food or leftovers.

Market Segmentation:

The market for Wet Pet Food in Italy can be segmented based on type, distribution channel, application and geography. Depending on the type, the market for wet pet food can be segmented into dog food, cat food and others. The dog food segment dominates the local market. Based on the distribution channel, the market is separated as online retailers and offline retailers. The offline segment is further subdivided into retailers, supermarkets/hypermarkets, specialty stores and others. Depending on the application, the market for wet pet food can be classified into commercial and residential.

Impact of covid-19 on Italy Wet Pet Food Market

While food and beverage manufacturers and processors are more likely to be affected by a shortage of labor and raw materials that are essential in the production process, all its associated industries like wet pet food also had a severe impact of the coronavirus. The stringent lockdown conditions across the area resulted in the closure of production units and disruption in supply chain, which led to a decline in sales and revenue of wet pet food market in Italy. As Italy is among the most affected regions in Europe due to the COVID-19, several nations have paused exports to Italy, resulting in the losses in the overall wet pet food business.

Regional Analysis:

As per the International Trade Center (ITC), France, Germany, Thailand and Hungary are the main exporters of pet food in Italy. Imports in value increase dramatically in the Italian market, from 611,487 thousand USD in 2017 to 683,710 thousand USD in 2019. Pet food is extremely regulated in Europe to meet the highest standards hygiene, safety and quality. In the European Union, pet food is subject to the legislation on the marketing of animal food and veterinary legislation. Its legislation on the marketing of animal feed covers both pet food and food for food. Consequently, pet food products containing an ingredient of animal origin must come from authorized establishments and must be accompanied by a veterinary certificate. All exports of pet food to the European Union must comply with the requirements of the European Union, including rules for labeling, hygiene, animal health, certification and use of additives. Pet food exporters should verify the full set of import requirements with their customers in the European Union. Final approval of imports is subject to the rules of the importing country.

Leading Company

Beaphar had the leading share of the Italy Wet Pet Food Market in terms of sales and revenue in 2019.

Key Players

Key players in the Italy Wet Pet Food Market include Hill’s Pet Nutrition, WellPet, Beaphar, Nestle, and Mars Incorporated.