Global Hop Shoots Market is expected to be valued at USD 9.91 Billion in 2024 and is anticipated to reach USD 12.95 Billion by 2029 with a CAGR of 5.5% in the forecast period of 2024 to 2029.
Hop Shoots grow from the rootstock of the hop plant called Humulus Lupulus in the spring. Hop Shoots are harvested in April or May. These are in demand in Europe and Asia and are used in traditional dishes. These are delicate and bitter in flavour and texture, similar to asparagus. Hop Shoots has nutritional value with vitamins A and C, Potassium, and fiber. These can be produced locally with minimal agricultural practices, which does not concern people regarding the environment. The temperature ranging from 40 degrees Fahrenheit to 70 degrees Fahrenheit was good enough for hop shoot growth, and plants require four to five months in a frost-free climate for maturity. These require a high proportion of moisture and grow well in sandy and loamy soil. These are cultivated primarily for household and medicinal use but have extensive application in the brewing industry.
The demand for healthy, beneficial ingredients increased in food application as people became aware of the health risks. Hop shoots are rich in health benefits of their antioxidant and anti-inflammatory features, including their ability to treat various infections, which boosts the Global Hop Shoots Market demand. Most clinical studies show the health benefits caused by the Hop Shoots, prompting market growth. These plants effectively treat tuberculosis, insomnia, and skin disorders. Additionally, it was effective in improving the sexual life of men and enhancing digestion. The flowers of Hop are used as a stability agent in the production of beer. The nutritional value of hop shoots, such as vitamins E, C, and B6 and fibre, increased the market size. Hop Shoots consists of essential oils that help treat nausea, anxiety, stress, depression, and sleep disorders. The alpha acids present in the hop shoots, such as humulone, posthumulone, cohumulone, and prehumulone, can kill the cancer tissues, blocking leukemia tissues by preventing bone damage. All these factors boost the hop shoot market value.
Urbanization allowed the farmers to adopt innovative farming techniques, decreasing labor costs and increasing production. The key players are investing in the Research and Development sector to increase production with more health benefits through innovative techniques. Researchers are developing new cropping methods and advanced techniques in agriculture to reduce the overall cost of manufacturing. The developments help enlarge the hoop shoots market expansion.
The Hop shoots are expensive as the production cost is high. It was reported as one of the most expensive vegetables in the world, with difficulty in harvesting methods. High production cost is the restraining factor for expanding the global hop shoots market. Even though it was popular in developed countries, it was considered a costly cultivation process in many developing countries. Hop Shoots cause dermatitis in the farmers harvesting hop plants. Nearly 2 to 3 percent of farmers have skin lesions on their hands and legs due to harvesting hop shoots hampering the market size.
Culturing Hop Shoots was highly difficult, and a high cost of production was required. The arrival of the Pandemic made the situation complex. The cultivation had decreased due to the absence of labour, and the raw material cost was too hard for the manufacturers as they faced failure to expand the market revenue. The distribution had become difficult due to lockdown regulations, disrupting the supply chain. Post-pandemic had seen market demand growth due to the Hop Shoots' health benefits, where COVID triggered people's health concerns, and the consumption of healthy foods increased. The first half of the Pandemic was completely difficult for every business. In contrast, the second half increased the sales of health-beneficial products, which positively impacted the hop shoot market growth.
The Wild Hop Shoots segment has a significant share in the Global Hop Shoots Market due to its high demand in the Mediterranean region. Wild hop shoots are cooked in various varieties in this region. Young wild hop shoots possess low-fat content, high energy, and minimal sodium. These are rich sources of vitamins C, B9, and dietary fibre.
The beer segment had the highest demand for the Hop shoots market in 2022 and is expected to maintain its domination in the upcoming years. Hop Shoots are expected to be widely used as flavoring agents in beer production in the upcoming years. The alpha and beta acids in the hop shoots were inducers of the bitter taste in beer. These are used as the flavouring and stability agents in beer production. Hop shoots give fruity, citrus, and floral flavours to the beer. Farmers are cultivating many varieties of hop shoots for different types of beers. Due to the anti-bacterial properties of the hops, they are used in the brewing process of beer, giving balanced sweetness and bitterness to the final product. Research studies state that beers produced using hops have less chance of spoilage than others.
The Herbal teas and herbal medicines segment had gained traction in recent years, and it was expected to have a dominant increase in the forecast period as people become aware of the health benefits and low adverse effects of using herbal medicine.
Europe accounted for a significant share of the global hop shoots market in 2022 due to the vast production of hop shoots in European countries such as Germany, the UK, France, and Spain. It was expected to maintain the top position in the forecast period. A specific variety of hops are produced for different kinds of beers in this region, which boosts the Hop shoots market value. Different hops, such as Tettnang and Strissel Spalt, are used due to their low bitterness and intense aroma, produced mainly in Germany. The increase in awareness among people regarding hop-flavour beers was driving the market demand. The increase in alcohol consumption in Western countries due to modernization was raising the sale of beer, and beer with no artificial flavours is gaining people's attention. The flavour hops used in soft drinks and herbal teas also prompted the demand in the market. Consumption of beverages has become a habit for most people worldwide, influencing the increase in market size.
North America was projected to have a higher growth rate, followed by Europe in the forecast period due to large-scale cultivation of the hop shoots in Canada and the U.S. The high production rate was expected to increase the market value in North America. Along with the beers, North America uses cascade hops, centennial hops, Amarillo hops, Willamette, and Columbus hops, which increased the demand for hop shoots.
Key Players In Hop Shoots Market Are NutriHerb BioTech Co. Ltd, Sudhanta Herbal Productions, The Hop Planter Association Tettnang E.V, Ayush Herbals & Healthcare Private Limited, Dev Lifesciences, Nanjing Agrifarming, Navchetana Kendra Health Care Private Limited, Barth-Hass Group, Hopsteiner, Ausmauco Biotech Co. Limited.
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Frequently Asked Questions
Hop shoots are popular in certain European countries like Belgium, the Netherlands, and parts of England. They are also gaining popularity in culinary circles in other parts of the world.
Hop shoots are versatile and can be used similarly to asparagus or green beans. They can be steamed, sautéed, grilled, or used in soups, salads, and pasta dishes. They pair well with butter, garlic, lemon, and other herbs.
Hop shoots are not as widely available as other vegetables. You might find them at specialty markets, farmers' markets in hop-growing regions, or sometimes through online specialty food retailers.
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