The size of the global home cleaning products market is expected to be worth USD 270.83 Billion in 2024 and USD 353.96 Billion by 2029, growing at a CAGR of 5.5% from 2024 to 2029.
In the world of today, hygiene is the top priority and people worldwide have been taking special care to protect themselves from infectious diseases. The World Health Organization (WHO) says that approximately 50% of infections can be avoided with proper hand hygiene during healthcare delivery. As per the article published in the American Journal of Infection Control, hand hygiene is one of the cost-effective measures and helps significantly to reduce healthcare-associated infections. In recent times, people realized how important it is to keep the home environment free from infectious agents and have been increasingly using home cleaning products to keep the home premises safe and hygienic, which is boosting the demand for home cleaning products and driving the global market growth.
An increasing number of dual-income households is contributing to the growth of the global home cleaning products market. The growing number of dual-earner couples is boosting their affordability to buy premium products for the cleanliness of their home and self-hygiene. The number of dual-income households worldwide is estimated to grow considerably in the coming years resulting in the increased demand for home cleaning products and contributing to the global market growth. The growing innovation in eco-friendly cleaning products, rapid urbanization, and an increasing number of smaller living spaces are further fuelling the growth rate of the global market.
The boom of e-commerce has improved the availability of home cleaning products and the trend is likely to accelerate in the coming years due to the increasing focus of the manufacturers of home cleaning products to go online. The manufacturers of home cleaning products have been increasingly using social media channels to promote their products and boost their sales and this trend is expected to grow aggressively in the coming years and propel the global market growth.
Stringent regulations on chemical ingredients, frequent fluctuations in the cost of the raw materials, and growing manufacturing costs of home cleaning products are majorly hampering the global market growth. The shift in consumer preferences towards eco-friendly options is further impeding the global market growth. The rising popularity of professional cleaning services and environmental concerns are further hindering the growth of the home cleaning products market.
The impact of COVID-19 has significantly improved the demand for home cleaning products and propelled the global market during the COVID-19 pandemic owing to the improved understanding of home hygiene and self-hygiene among people and increasing usage of home cleaning products. Understanding the growing desire for home cleaning products backed by using the capacity of the incidence of the COVID-19 pandemic, primary corporations are coming into the market with new product launches. For instance, in December 2020, Godrej Consumer Products Limited delivered ground cleaners and floor disinfecting merchandise below its Proclaim brand. The enterprise launched bathroom, toilet, and floor cleaners to fulfill the developing demand for home hygiene products. Also, this merchandise is made readily available on regular e-commerce.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2023 to 2029 |
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Base Year |
2023 |
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Forecast Period |
2024 to 2029 |
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CAGR |
5.5% |
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Segments Covered |
By Product Type and Region |
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Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities |
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Regions Covered |
North America, Europe, Asia-Pacific, Latin America, Middle East & Africa |
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Market Leaders Profiled |
Vikara Services Pvt. Ltd (THE BETTER HOME), Johnson & Son, Inc., McBride PLC, Kao Corporation, Colgate-Palmolive Company, Reckitt Benckiser Group PLC, Henkel AG & Co. KGaA, Unilever PLC, S.C. Johnson & Son Inc., The Procter & Gamble Company, Church & Dwight Co. Inc., The Clorox Company, Godrej Consumer Products Ltd., S.C. Goodmaid Chemicals Corporation |
The laundry detergents segment is estimated to grow at a healthy CAGR during the forecast period owing to the growing sales of liquid laundry detergents. Factors such as increasing efforts from the market participants to introduce fragrance options to match the preference of consumers in the laundry detergents and the integration of stain-removing and fabric care technologies are further driving the growth of the laundry detergents segment in the worldwide market.
The flooring cleaners segment is another major segment all and held 26.8% of the worldwide market share in 2022. The flooring cleaners segment is anticipated to grow substantially during the forecast period. The growing demand for specialized flooring cleaning solutions and multi-surface cleaners is majorly driving the growth of the flooring cleaners segment in the global market.
The dishwashing products segment is anticipated to hold a considerable share of the global market during the forecast period.
Consumer awareness regarding home cleanliness is high in the North American region, which is majorly propelling the North American market growth. The preference for eco-friendly and sustainable cleaning products is growing gradually, which is boosting the regional market growth. The growing sales of home cleaning products on online platforms, increasing demand for specialized cleaning solutions, and stringent regulatory standards are further promoting the home cleaning products market in North America. The U.S. accounted for the major share of the North American market in 2022.
Europe was the second-largest regional market for home cleaning products in 2022 and occupied 27.7% of the global market share. The European home cleaning products market is estimated to grow at a prominent CAGR during the forecast period. The growing usage of multi-purpose and versatile cleaning solutions in Europe is driving the European market growth. An increasing number of collaborations between cleaning product manufacturers and environmental organizations and growing innovation in natural and organic formulations for household cleaning are further promoting the growth of the European market.
The Asia-Pacific regional market is anticipated to grow at the highest CAGR in the global market during the forecast period owing to the growing disposable incomes, rapid urbanization, and changing consumer lifestyles. The growing demand for home cleaning products in emerging markets and rising awareness of hygiene standards and cleanliness are further boosting the growth rate of the APAC market.
Regions such as Latin America, Middle East, and Africa are predicted to account for a moderate share of the worldwide market during the forecast period.
Vikara Services Pvt. Ltd (THE BETTER HOME), Johnson & Son, Inc., McBride PLC, Kao Corporation, Colgate-Palmolive Company, Reckitt Benckiser Group PLC, Henkel AG & Co. KGaA, Unilever PLC, S.C. Johnson & Son Inc., The Procter & Gamble Company, Church & Dwight Co. Inc., The Clorox Company, Godrej Consumer Products Ltd., and S.C. Goodmaid Chemicals Corporation are some of the major companies in the global home cleaning products market.
In December 2020, Godrej Consumer Products Limited (GCPL) forayed into the domestic cleansing merchandise section with the launch of Godrej ProClean, a manufacturer of flooring cleansing and disinfecting solutions. The ProClean range presents three products, collectively with ProClean Toilet Cleaner, ProClean Bathroom Cleaner, and ProClean Floor Cleaner.
By Product Type
By Region
Frequently Asked Questions
The global home cleaning products market size is expected to be worth USD 256.71 billion in 2023.
Regions such as North America, Europe, and Asia-Pacific are major contributors to the global home cleaning products market share, with a diverse range of products catering to different consumer preferences.
The growth of the global home cleaning products market is driven by factors such as increased awareness of hygiene, changing consumer lifestyles, and the focus on environmentally friendly and sustainable cleaning solutions.
The COVID-19 pandemic has significantly increased the demand for home cleaning products globally, with consumers prioritizing cleanliness and hygiene, leading to a surge in sales of disinfectants and sanitizers.
Vikara Services Pvt. Ltd (THE BETTER HOME), Johnson & Son, Inc., McBride PLC, Kao Corporation, Colgate-Palmolive Company, Reckitt Benckiser Group PLC, Henkel AG & Co. KGaA, Unilever PLC, S.C. Johnson & Son Inc., The Procter & Gamble Company, Church & Dwight Co. Inc., The Clorox Company, Godrej Consumer Products Ltd., S.C. Goodmaid Chemicals Corporation are some of the leading players in the global home cleaning products market.
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