Herbal Toothcare Market

Global Herbal Toothcare Market Size (2024 to 2032)

The global herbal toothcare market size was valued at USD 2.08 billion in 2023 and is expected to reach USD 2.71 billion by 2032 from USD 2.14 billion in 2024. The market is projected to grow at a CAGR of 3.0%.

Herbal toothcare includes a wide and exclusive line of herbal dental care products, such as toothpaste, dental powder, mouthwash and mouth spray that help people maintain oral hygiene and keep teeth strong and healthy. Herbal toothpaste does not contain sodium fluoride or sodium lauryl sulfate. They are made from natural or herbal ingredients such as cloves, cinnamon, and other medicinal herbs. Herbal dental care products are used to clean, maintain and improve the health of the teeth. These products are used to aid oral cleaning and prevent dental plaque and halitosis. Herbal dental care products contain medicinal herbs such as Barleria priorities, Mimusops elengi, Acacia arabica, Spanish chamomile, camphor, cloves, Azadirachta indica, Emblica Officinalis, walnuts, cinnamon, and licorice.

MARKET DRIVERS

The growing popularity of traditional medical techniques is majorly driving the growth of the global herbal toothcare market. As drug treatments come under criticism, clinicians are forced to research alternative treatment methods. Acidic substances can be harmful to the tooth cavity, and this has become a concern for patients. In this scenario, dental experts focus on harnessing herbs and other natural substances to provide dental treatments. In addition, the medical industry has become more and more liberal with the idea of using traditional treatment lines. Hence, the total volume of revenue in the global market is expected to increase at a dramatic rate. Western regions are consulting countries like India and China to understand the specifics of herbal treatments. There is a shortage of herbal plants in several Western countries, which has created an increased demand for herbs in India and China.

The sales of herbal toothcare products such as herbal toothpaste have been growing gradually and the trend is likely to continue in the coming years and fuel the market’s growth rate. Herbal toothpaste has become a major component of the herbal toothcare market. Many consumers prefer to use this toothpaste rather than non-herbs. This factor, combined with the growing popularity of traditional treatments, has contributed to the growth of the market. A large population of people has increased their spending on oral health care. Herbal oral cleansers and dental cement have helped market vendors develop a steady income line. There is little controversy over the penetration of herbal products into the residential sector. This trend will directly influence the growth of the global herbal toothcare market.

Liquid floss sticks are widely used in the dental industry. Several dentists suggest using mouth-cleaning fluids and dental floss to improve oral health. Therefore, various dental care product suppliers focus on manufacturing various types of liquid mouthwash. Herbal mouthwashes are supposed to fill the market in the near future.

The growing trend of selling herbal dental care products and other proprietary lines of oral care products through online distribution channels, especially on websites owned by businesses and e-commerce websites such as Amazon, and stores like Walmart and several other regional online retailers around the world creates great opportunities for herbal tooth care producers and suppliers in the near future. Manufacturers and distributors also have great discounts and offers to boost the sale of their herbal toothcare products.

The personal care industry has also seen strong expansion around the world. People focus more on dental care. The increase in the wealthy population and the expansion of shopping centers are driving the growth of the market. Additionally, a greater affinity for personal care is increasing the demand for improved dental care products, driving the growth of the herbal tooth care market globally. The rapidly increasing demand for oral care products is a positive sign for the expansion and growth of the herbal tooth care market in the near future. Consumers are exploring and being flexible about using products, such as herbal mouthwashes, mouth sprays, and toners. Increased awareness of oral hygiene is expected to be a determining factor for the herbal tooth care market.

MARKET RESTRAINTS

Factors such as poor consumer awareness, growing preference for conventional brands, limited product availability and higher cost of herbal products are hampering the growth of the herbal toothcare market. Lack of endorsement by dental professionals, limited flavor options, scepticism about natural ingredients and slow adoption in emerging markets are further limiting the growth rate of the herbal toothcare market.

REPORT COVERAGE

SEGMENTAL ANALYSIS

By Type Insights

The toothpaste segment is the leader in terms of global market share; however, the mouthwash segment is poised to grow with the highest CAGR during the outlook period.

By Sales Channel Insights

The hypermarkets/supermarkets segment leads in terms of global market share; however, the online sales channels are poised to grow with the highest CAGR over the projection period.

REGIONAL ANALYSIS

Asia-Pacific leads in terms of consumption, but it is estimated that LAMEA will grow with a notable CAGR during the forecast period.

KEY MARKET PLAYERS

Some of the Major Players in the Global Herbal Toothcare Market Report include Procter & Gamble, Johnson & Johnson Services, Inc., Colgate-Palmolive Company, Unilever Group, GlaxoSmithKline PLC (GSK), Himalaya Herbals, Dabur International Ltd., Amway Corporation, Patanjali Ayurved Ltd. and Vicco Laboratories.

RECENT HAPPENINGS IN THE MARKET

• The UK supermarkets have banned the sale of energy drinks and this trend has encouraged herbal dental care products. People recognize the harms of excessive consumption of energy drinks and have endorsed the use of dental care products.
• Patanjali Ayurved is expected to launch new variations within the Dant Kanti brand, including fresh active gel, aloe vera, and red toothpaste.

MARKET SEGMENTATION

This research report on the global herbal toothcare market has been segmented and sub-segmented based on type, application, and region.

By Type

• Toothpaste
• Tooth powders
• Mouthwashes

By Sales Channel

• Hypermarkets/supermarkets
• Independent stores
• Specialty stores
• Online channels

By Region

• North America
• Europe
• Asia-Pacific
• Latin America 
• Middle East and Africa