The size of the global herbal nutraceuticals market is expected to be worth USD 32.70 billion in 2024 and grow at a CAGR of 7.50% from 2024 to 2032 to achieve USD 58.32 billion by 2032.
Herbal nutraceuticals help maintain health and promote longevity, optimal health, and quality of life against nutrition-induced acute and chronic illnesses. Herbal nutraceuticals are sourced from natural sources with no added chemicals or toxins. Also known as plant foods, they are a type of dietary supplement that contains one or more herbs. Also, the expansion of distribution channels such as hypermarkets, supermarkets, online stores and pharmacies has made these herbal nutraceuticals more available to customers, contributing to the growth of the market. In addition, strengthening immunity is currently one of the new trends in the herbal nutraceutical market. Herbal nutraceuticals are applied in the food and beverage, pharmaceutical and cosmetic industries. They are used to improve wellness or health. This product is natural and can cure almost any type of disease. Nutraceutical products have many health benefits and are one of the types of supplements used to improve health, increase life expectancy, slow the aging process, prevent chronic diseases, and support body function. Herbal nutraceutical products include fortified yogurt and morning vitamins, cereals, herbal remedies, and even genetically modified foods and supplements such as green tea and omega-3 fatty acids. It includes phytochemicals, functional foods, and nutritional supplements that provide nutritional value similar to conventional foods. Increased spending on health and wellness and rising levels of disposable income, especially in emerging countries, are expected to increase the demand for herbal nutraceuticals around the world.
Some of the key factors contributing to market growth are an increased propensity for natural products, awareness of preventive care, and increased spending on health and wellness. There is no scientific evidence to support these benefits, but the demand for products continues to increase, driving global market growth. Additionally, the easy availability of these products contributes to increased demand. When it comes to purchasing these products, the preference for e-commerce platforms over traditional distribution channels is increasing due to their cost effectiveness and increased convenience. The growing number of health-conscious consumers around the world is driving business growth. Also, as the number of consumers suffering from chronic diseases increases, the growth of the herbal nutraceuticals market is further promoted. The continued growth of online stores is supposed to fuel the growth of the herbal nutraceutical market in terms of sales value over the forecast period. Nonetheless, increasing consumer awareness of organic products and the rapid growth of online retail platforms are foreseen to provide enormous opportunities for market growth in terms of sales value during the forecast period. Consumers have a growing preference for health and wellness products compared to luxury items. Herbal nutraceuticals help maintain cholesterol levels, regulate the digestive system, and reduce stress. Therefore, the growing awareness of the health benefits these products provide is expected to drive the development of the herbal nutraceutical market.
The cosmetics industry is experiencing high growth due to an increase in disposable personal income and a new trend in men's grooming. In addition, due to the easy economy of herbal cosmetics, a large consumer base of natural cosmetics has been secured and the global market sales of herbal supplements are increasing. Furthermore, the industry is experiencing a change in perception due to the arrival of herbal cosmetics and is attracting the attention of customers. This is because inorganic cosmetics are more likely to contain dangerous chemicals and there is a growing awareness of the impact of using inorganic cosmetics. Turmeric products have non-specific health benefits. Today, customers are looking for turmeric that has certain health benefits. The herbal nutraceuticals market will look to market players looking for turmeric products to help cure certain conditions rather than generic ones. Additionally, supplemental grade curcumin has been found to be beneficial over food grade turmeric. The global market for herbal nutraceuticals is growing due to the rapidly increasing health awareness of consumers and the increasing number of people suffering from chronic diseases around the world. Additionally, rising consumer awareness of organic products is foreseen to create new opportunities during the projection period.
Regulatory agencies have considered herbal supplements as non-herbal foods, but because they are proven, there are difficult issues related to manufacture and content. There are strict regulations on the level of production and approval of products. Growing consumer awareness makes it difficult for suppliers to the herbal medicine market to maintain a customer base. This is because consumers are cautious about the authenticity of a product because it can cause side effects. This is shrinking the market for herbal nutraceuticals. However, demand will increase in the coming years as the organic food trend is penetrating the food and beverage market, creating a sustainable herbal nutraceuticals market for its suppliers.
|
REPORT METRIC |
DETAILS |
|
Market Size Available |
2023 to 2032 |
|
Base Year |
2023 |
|
Forecast Period |
2024 to 2032 |
|
CAGR |
7.50% |
|
Segments Covered |
By Product Type, Form, Distribution Channel, And Region |
|
Various Analyses Covered |
Global, Regional and Country Level Analysis; Segment-Level Analysis; DROC; PESTLE Analysis; Porter’s Five Forces Analysis; Competitive Landscape; Analyst Overview of Investment Opportunities |
|
Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
|
Market Leaders Profiled |
The Archer Daniels Midland Company, Arizona Natural Products, Blackmores Ltd, Twinlab Corporation, Herb Pharm, LLC, The Himalaya Drug Company, Glanbia, Plc, Gaia Herbs, Herbalife International of America, Inc, Naturalife Asia Co., Ltd, DSM Nutritional Products AG, Ricola AG, Nutraceutical International Corporation, Nature's Bounty Co, Rainbow Light Nutritional Systems, Inc, Dr. Willmar Schwabe GmbH & Co. KG, and Bio-Botanica Inc |
The others segment, which comprised of milk thistle, bacopa, cinnamon, oregano, and ashwagandha, accounted for the significant share in 2019. The health benefits this herb provides and the consumer's propensity for a healthy lifestyle drive industry growth.
The capsule and tablet segment in 2019 had the highest market share in the global herbal nutraceutical market. This is due to the convenience associated with the use of capsules and tablets as they are easy to consume and does not require pre-consumption measurements. This, in turn, increases demand and promotes market growth.
The pharmaceutical sector had the largest share in the global herbal nutraceutical market in 2019. The improvement of healthcare infrastructure, ease of availability, and the increase in pharmacies and consumers who visiting pharmacies promote the adoption of herbal nutraceuticals through this distribution channel.
Asia Pacific led the herbal nutraceuticals market in 2019 and was valued at $ 2.13 billion in 2025. The high adoption of traditional medicine for the management of various diseases in the region is one of the main reasons for its higher market share. Along with the increase in exports of herbal products, the presence of a large elderly population base also promotes market growth. China and India are the main exporters of herbal supplements. This growth is due to a high dependence on traditional medicines, an elderly population and the prevalence of chronic diseases. The availability of various herbal products in this country also contributes to its development. The local market will become more active as the number of lifestyle-related diseases increases due to the westernization of eating habits, the increase in alcohol and tobacco consumption and the decrease in physical activity. The European market is supposed to register a profitable CAGR of 8.2%. A key growth factor is the increase in consumption and adoption of natural products in countries such as Germany and France. The region's growing consumer healthcare market is also contributing to the expansion of the industry.
Major Key Players in the Global Herbal Nutraceuticals Market are The Archer Daniels Midland Company, Arizona Natural Products, Blackmores Ltd, Twinlab Corporation, Herb Pharm, LLC, The Himalaya Drug Company, Glanbia, Plc, Gaia Herbs, Herbalife International of America, Inc, Naturalife Asia Co., Ltd, DSM Nutritional Products AG, Ricola AG, Nutraceutical International Corporation, Nature's Bounty Co, Rainbow Light Nutritional Systems, Inc, Dr. Willmar Schwabe GmbH & Co. KG, and Bio-Botanica Inc
By Product Type
By Form
By Distribution Channel
By Region
Frequently Asked Questions
According to experts, raising awareness of herbal dietary supplements, increasing the prevalence of chronic and lifelong illnesses such as diabetes, and increasing government spending on research and development will drive market growth.
To High R & D and product costs are restraining market growth.
Related Reports
Access the study in MULTIPLE FORMATS
Purchase options starting from $ 2500
Didn’t find what you’re looking for?
TALK TO OUR ANALYST TEAM
Need something within your budget?
NO WORRIES! WE GOT YOU COVERED!
Call us on: +1 888 702 9696 (U.S Toll Free)
Write to us: [email protected]
Reports By Region