Hair Styling Tools Market

Global Hair Styling Tools Market Size (2024 to 2032)

The global hair styling tools market was valued at USD 32.16 billion in 2023. The global market size is expected to grow at a CAGR of 3.7% from 2024 to 2032 and be worth USD 44.60 billion by 2032 from USD 33.35 billion in 2024.

Current Scenario of the Global Hair Styling Tools Market

One of the primary factors driving the growth of the hair styling tools market is the growing requirement for grooming among the global population.

The recent surge in demand for hair styling tools can be ascribed to the negative consequences of a chemical-based hairstyle. Furthermore, tiny, portable, and travel-size hair styling tools are gaining popularity because they are easy to transport and reduce the need to visit a salon. It can also be synced with a smartphone to deliver tailored solutions. As a result, the development of unique features, such as 24K-Gold-based tools and models based on supersonic technology, is projected to drive market expansion further.

Chemical treatments for permanent/temporary hair straightening or relaxing, on the other hand, can have negative health consequences. The chemical formulations utilized in such operations contain several active substances, such as formaldehyde, which are carcinogens and cause severe cancer.

As customer preferences shift away from noisy and cumbersome hair dryers, hair care machines are becoming more modern and user-pleasant. To attract customers, manufacturers are attempting to incorporate high-tech features such as LED light indications, smartphone connectivity, and thin designs.

In low-income nations, the high cost of electric appliances is likely to limit the use of straighteners and curlers. Furthermore, the rise of low-cost counterfeit goods has created a threat to branded instruments. Furthermore, an increase in the number of incidents caused by an electric shock is projected to limit the market growth.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Hair Styling Tools Market By Type

Brushes, combs, rollers, and hairbrushes are all accessible at a reasonable price to the public. However, as compared to electric stylers, which can readily adapt to a wide range of consumer needs for diverse hair textures such as curling, crimping, or wavy hair, these tools have some styling limits. As a result, the electric segment is likely to expand rapidly. The hairdryer is likely to dominate the electric market due to its increased application and cost.

Global Hair Styling Tools Market By Application

Improvements in personal-use products, such as multiple benefits offered by a single product and energy-saving devices, are expected to benefit the household segment. Salons, spas, beauty institutes, and academies are among the commercial segments where professional appliances with high-end features are commonly used to provide styling services. As a result of the larger acceptance of hair styling products in the commercial end-user segment compared to low-volume residential usage, more consumption has resulted.

Global Hair Styling Tools Market By Distribution Channel

In the forecast period, the online channel segment is likely to increase significantly. High-income people prefer exploring branded tools in specialty stores and salons to obtain professional and premium quality supplies. The availability of a wide selection of products, as well as discounts and numerous offers provided by large stores, make supermarkets a leading segment that is likely to maintain their dominance during the forecast period.

REGIONAL ANALYSIS

In the forecast years, the Asia Pacific market is predicted to be the fastest-growing region.

The rising spending on personal grooming in South Asian countries, as well as Japan and Australia, contributes significantly to the worldwide market's growth. Furthermore, the region's market growth is expected to be boosted by the region's growing young population, as well as an increase in the number of working women and a higher overall standard of life.

In 2022, the European market retained a commanding position, with a value of USD 12.03 billion.

Due to the big and mature haircare market in western European countries, the area is projected to hold a major hair styling tools market share. Furthermore, product demand is being driven by the presence of the millennial generation, as well as increased spending on personal grooming in this critical region.

The growing number of hair salons, personal care services, and spa facilities in the region has led to increased product usage.

The market in North America is expected to have a considerable share due to a greater trend for hairstyling in the United States and Canada, as well as the population's higher disposable income.

Global players are focusing on expanding their footprint and exploring new markets to improve their income share. As a result, product consumption in the Middle East and Africa is likely to benefit from rising urbanization and manufacturers' increased efforts to expand their geographic presence in underdeveloped regions.

The market in countries like Brazil and Argentina is predicted to grow fast, providing ample growth potential for global firms. Growing consumer awareness of beauty and personal care products, as well as increased access to consumer goods via enhanced distribution channels, are expected to drive market expansion in the region.

KEY MARKET PLAYERS

Dyson (UK), Helen of Troy (Bermuda), Panasonic (Japan), P&G (US), Spectrum Brands (US), Conair Corp (US), WAHL Clipper Corp (US), Hamilton Beach Brands (US) and Coty Inc. (US) are some of the notable companies in the global hair styling tools market.

RECENT HAPPENINGS IN THE MARKET

• Philips Norelco Shaver Series 9000 integrates a revolutionary coupling of AI with the associated Philips GroomTribe app to provide the ultimate smart shaving experience. The Philips Norelco Shaver Series 9000 gives better closeness and personalized skin comfort even on a five-day board. Panasonic India has announced the expansion of its ESL and Digital SignEdge 2.0 solutions businesses. These tech-enabled display systems were created to help merchants and businesses improve their operational efficiency. Retailers will get more control over real-time pricing with the enhanced ESL solution, which will also increase service and store operations efficiency.

• Customers will be able to experience Dyson hairdryers, straighteners, and stylers in virtual reality without leaving their homes. Dyson engineers employ the same visualization and simulation software to prototype, test, and develop new goods and software, which was used to produce the Dyson Demo VRL.

• Conair Corporation, a global leader in premium kitchen electric appliances, non-electric kitchenware, personal care, grooming, health and beauty products, and American Securities LLC, a leading US private equity firm, announced today that Conair has been acquired by American Securities LLC affiliates. The transaction's financial specifics were not disclosed. A minority ownership position in Conair has been kept by members of the Rizzuto family.

DETAILED SEGMENTATION OF THE GLOBAL HAIR STYLING MARKET INCLUDED IN THIS REPORT

This research report on the global hair styling tools market has been segmented and sub-segmented into the following categories

By Type

• Manual
• Electric

By Application

• Household
• Commercial

By Distribution Channel

• Supermarkets
• Specialty Stores
• Online Channels
• Others

By Region:

• North America
• Europe 
• Asia Pacific
• Latin America
• Middle East and Africa