Hair straightener market

Global Hair Straightener Market Size (2024 to 2032)

The global hair straightener marketwas valued at USD 6.83 billion in 2023. The global market size is expected to grow at a CAGR of 8.0% from 2024 to 2032 and be worth USD 13.66 billion by 2032 from USD 22.19 billion in 2024.

MARKET DRIVERS

The global hair straightener market is predicted to grow over the next five years as people become more conscious of the importance of personal grooming and as the global urban population grows. Following a jump in global hair grooming and styling expenditure, the market for hair styling equipment has seen tremendous expansion. Major players are constantly developing new products that allow individual consumers and experts in the salon industry to create fresh looks. The growing dual family income and, as a result, rising personal disposable income, increasing appearance consciousness, and growing corporate culture among women are further projected to drive the global hair straightener market forward.

Technological improvements will facilitate market expansion. The worldwide hair straightener market will be driven by the rising working women population and rising beauty consciousness in the coming future. The advantages provided by personal care appliances over conventional and manual methods, such as fast speed, efficiency, and convenience are driving the market expansion. The availability of a diverse variety of goods for various applications is fuelling the growth rate of the global market. Furthermore, the millennials' desire to keep up with the current beauty trends and the impacting beauty sector presents a large opportunity for market expansion throughout the forecast period.

MARKET RESTRAINTS

One of the key factors hampering the global market growth is overheating and the possibility of hair damage from using hair straighteners. Negative side effects, such as split ends and hair damage from the excessive chemicals employed, would be a few restrictive factors for market expansion. Growing competition because of rising demand is the most significant obstacle. Lots of small new vendors have emerged, dwarfing the sales of the industry's behemoths.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Hair Straightener Market By Plate Type

The ceramic segment is predicted to account for the leading share of the global market during the forecast period.

Ceramic hair straighteners are the most popular straighteners among the target clients, despite the availability of other product kinds. Ceramic hair straighteners, as the name implies, are made up of ceramic plates. These ceramic plates are more efficient because they heat up quickly, uniformly distribute heat, and allow hair to glide through the iron without snags or damage. Ceramic irons use infrared technology to trap moisture directly into the hair cuticle, resulting in attractive, lustrous hair and, ultimately, meeting client needs. HIS Professional, Cloud Nine, Babyliss, and Chi are just a few of the well-known names in this market.

Global Hair Straightener Market By End-User

The commercial segment is anticipated to hold the major share of the global market during the forecast period.

The average retail price of a commercial hair straightener is more than twice that of a personal hair straightener. As a result, commercial hair straighteners accounted for more than half of the global hair straightener market in 2020. The sector is expected to maintain its dominance throughout the forecast period, owing to the rising beauty salon industry and constant product advancements in the category.

Global Hair Straightener Market By Distribution Channel

These stores offer a wide range of hair styling products, including both branded and private-label options. Furthermore, to generate larger revenue sales, these types of stores launch a number of major promotional and marketing events, such as customer loyalty programs, discounts, seasonal specials, and so on.

REGIONAL ANALYSIS

North America was the biggest regional segment in the global market in 2022 and the domination of the North American region in the worldwide market is expected to continue throughout the forecast period.

The growing concerns of men's and women's about health, body image, self-grooming and hygiene across North America is one of the major factors propelling the growth of the North American market. The rising awareness of the significance of a comprehensive hair styling and care regimen and rising fashion trends and social media's influence on aesthetically pleasing looks are predicted to propel the industry forward.

Europe is another regional segment in the worldwide market with top contributor countries such as UK, Germany, and France.

With the growing impact of the fashion industry through garments, make-up, and cosmetics, customers, particularly women, have become increasingly demanding about their hairstyles to keep up with the latest trends.

Asia-Pacific is estimated as the fastest-growing market in the world.

One of the most important factors scaling demand is going to be increased sales in the Asia-Pacific area with a high-income population, which has led to an increase in appetite among the growing middle-class group. The fashion sector, which has a substantial presence in China, Japan, and South Korea, is mostly responsible for meeting regional demand. Some of the important trends projected to further fuel the market growth include innovation in terms of size, design, use, and implementation of social media marketing.

In Latin America, the Middle East, and Africa, the adoption of non-branded and Chinese items is mostly due to their high price. Nonetheless, consumers are developing a preference for branded products, and the demand for higher-quality goods is slowly but steadily increasing in developing countries.

KEY MARKET PLAYERS

Companies such as Panasonic Corporation, Philips, Wahl Group, Andis, Tescom, The Procter & Gamble Company, Dyson Ltd, Conair Corporation, Spectrum Brands, Inc. and Beurer GmbH are playing the dominating role in the global hair straightener market.

With a significant number of local manufacturers, the market is moderately competitive. Product innovation, combined with expansion, is one of the primary tactics used by global players to stay ahead of the competition. The increasing demand for hair styling tools, particularly hair straighteners, in professional salons, followed by the personal use segment, has resulted in considerable growth in lightweight and compact hair styling equipment among consumers of various demographics. The items are designed with innovative designs that provide ergonomic benefits as well as convenience of carrying for users when traveling.

DETAILED SEGMENTATION OF THE GLOBAL HAIR STRAIGHTENER MARKET INCLUDED IN THIS REPORT

This research report on the global hair straightener market has been segmented and sub-segmented into the following categories.

By Plate Type

• Ceramics
• Titanium
• Tourmaline
• Other

By End-User

• Household/Personal
• Commercial

By Distribution Channel

• Hypermarkets/Supermarkets
• Specialty stores
• Franchise store
• Online 

By Region

• North America
• Europe 
• Asia Pacific 
• Latin America
• Middle east and Africa