Gum Market

Global Gum Market Size (2024 to 2032)

The Global Gum Market size was valued at USD 34.43 billion in 2023, and the global market size is expected to reach USD 54.81 billion by 2032 from USD 36.26 billion inn2024. The market’s promising CAGR for the predicted period is 5.3%.

MARKET OVERVIEW

Chewing gum is a soft, cohesive food substance that is intended to be chewed without being swallowed and it is made of a gum base, sweeteners, softeners/plasticizers and a hard coating of powdered polyol. It is available in many flavours and colours. Sugar-free gum sweetened with xylitol has been shown to reduce cavities and plaque. Gum is a type of confectionary that is witnessing rapid upsurge in modern consumer purchase.

Factors contributing to the growth of market include increasing purchase of socially approved products regarding the dental benefits and increasing consumer inclination towards impulse purchases. However, factors like environmental concerns and disposable problems related to masticated gum are hindering the growth of market. Also, innovative flavour offerings and increasing popularity for natural gum products are expected to boost the market.

REPORT COVERAGE

REGIONAL ANALYSIS

Based on geographical analysis, the market is divided into regions of North America, Latin America, Europe, Middle East and Africa and Asia Pacific. Europe holds the major share in the market due to presence of market leaders as well as a large population of Gum consuming individuals.

Asia Pacific is the fastest growing region due to increasing demand and product innovation and increasing disposable income. Sugared Gums are holding the major market share while sugar free gums are expected to grow the fastest due to increasing dental concerns and increasing popularity for functional gums. Bubble Gums and Chewing gums are holding the major market share due to their popularity among children, increasing disposable income and increasing use for casual chewing. Based on distribution channel supermarkets hold the major share in the market while online retails are expected to grow the fastest.

KEY PLAYERS IN THE GLOBAL GUM MARKET

Some of the key players dominating this market include Mondeléz International Inc, Kraft Foods Inc., Mars Inc., Wrigley’s, Perfetti, Howell Foods, Hershey, Think Gum, Zapp Gum, ZOFT Gum, Super Mouth and Lotte.

DETAILED SEGMENTATION OF THE GLOBAL GUM MARKET INCLUDED IN THIS REPORT

This research report on the global Gum market has been segmented and sub-segmented based on sugar type, product type, distribution Channel, and region.

By Sugar Type

• Sugared Gum
• Sugar free Gum

By Product Type

• Bubble Gum
• Chewing Gum
• Functional Gum
• Energy Gum

By Distribution Channel

• Super Markets/Hyper Markets
• Convenience Stores
• Departmental Stores
• Online Retailers

By Region

• North America
• Europe 
• Asia Pacific
• Latin America
• Middle-East and Africa