Guanabana Market

Global Guanabana Market Size (2024 to 2032)

The size of the global guanabana market is expected to be worth USD 184.82 million in 2024 and grow at a CAGR of 11% from 2024 to 2032 to achieve USD 425.92 million by 2032. 

Guanabana or soursop is a large, curved, heart-shaped fruit with small spike-shaped bumps that is a tropical fruit consumed as a fresh fruit extract or pulp. Different parts of Guanabana are adopted in the treatment of health conditions like liver problems, asthma, heart disease, and arthritis. It is used commercially in the food and beverage industry to prepare teas, juices, oils, sorbets, sweets and ice creams and desserts. The Guanabana market has made significant progress in recent years and is expected to grow tremendously during the forecast period.

MARKET DRIVERS

The growing interest and concern of people for ethics, health and sustainability has led to an increase in the vegetarian lifestyle, vegan products and the plant-based diet.

Demand for these products will continue to increase during the forecast period. This, in turn, drove the demand for vegan food. Plant-based ingredients and products are in high demand on platforms such as plant proteins, plant-based fibers, herbs, sweeteners, soft drinks, condiments, herbs, and colored foods. The consumption of plant and natural products is gaining popularity in the world market due to the health halo that surrounds plant ingredients and products. Due to the expansion of the brewing industry and the rapid trend of "fruit beer" in liquor, the global Guanabana market is expected to gain significant traction in the future. Alcoholic beverages like beer, bruiser, etc., especially flavored drinks like blueberries, cherries, and soursop are in great demand. This is one of the main factors influencing the growth of the global Guanabana market. Also, to avoid headaches and drowsiness, consumers may prefer fruit beer. In addition, "fruit beer" is a complement to other strong alcoholic beverages. The growing demand for flavored beverages is having a positive impact on the Guanabana market. It is mainly favored by consumers who are aware of the long-term effects of alcohol.

Additionally, the growing demand for fruit beer among millennials due to strict laws on alcohol consumption is also one of the key factors influencing the growth of the global Guanabana market size. It is also effective in reducing high blood pressure and helping with depression, neurological disorders, and stress. The market for soursop is growing as the use of soursop to combat bacterial and fungal infections increases. This fruit is a natural remedy for cancer cells. The juice made from guanabana pulp is used to make ice cream, mousse, sorbet and custard it is mixed with alcohol to make cocktails. Manufacturers focus on making soursop drinks vegan and gluten-free. The growing demand for guanabana in the manufacture of sweet beverages is driving the growth of the global guanabana market demand. Besides, the growing demand for gourmet lemonade is one of the factors driving the growth of the guanabana market. There is a growing effort by companies in the Guanabana market to introduce natural ingredients to have a positive impact on the growth of the market. As the importance of soursop in dairy products grew, the market for soursop expanded. Guanabana's high dietary fiber content, rich color, and exotic flavors are attracting the attention of dairy farmers. Growing awareness of guanabana encourages cafes and restaurants to innovate and experiment with new flavors and drink recipes that contain guanabana. Processed soursop occupies a large market share due to the low cultivation of soursop berries and unknown to many farmers. The whole product is difficult to preserve for a long time, so it is difficult to import and export.

The companies are adopting a variety of innovative production technologies that enhance the adoption of soursop-containing ice cream. In addition to developed countries, the trend is gradually being driven by emerging economies. The clean label trend in the food and beverage, cosmetics and personal care industries is gaining popularity. With the increasing use of the Internet, blogs, and social media, information on a variety of chemicals and ingredients is available and encourages consumers to choose products with clean-label ingredients. Because of this, Guanabana is widely used in food and beverage, pharmaceutical and cosmetic and personal care products. In recent years, research and development in the cosmetic industry has brought new and innovative products to the market. Demand for cosmetics and personal care products is increasing worldwide as spending on cosmetics and personal care products per capita in developing countries increases. Today, everyone is so engrossed in their busy work schedule that they are changing the way consumers live and eat. This in turn had a negative impact on his health. For example, there are people with lifestyle-related diseases such as diabetes, cardiovascular disease, and high blood pressure. E-commerce has become an important platform that benefits both manufacturers and consumers. Electronic technology is increasingly being implemented throughout Guanabana's supply chain. Also, the launch of several new products with Guanabana creates multiple growth opportunities in the global Guanabana market.

MARKET RESTRAINTS

On the contrary, Guanabana's shorter lifespan hinders the market growth. Along with that, side effects associated with the guanabana consumption is hampering the market growth.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Guanabana market Analysis By Form

The processed segment holds the dominant share of the guanabana market. In this modern era, people are more likely to depend on ready-to-consume food, beverages, or products that can be prepared in very little time due to busy lifestyles. Taking these factors into consideration, many companies are quickly adopting these changes in the launch of products that are ascribed to bolster the growth rate of the market. Processed products can have a longer shelf life, which is why they have the same quality for so many days, thereby offering more convenience for consumers. This procedure completely reduces wastage and offers the best source irrespective of the regions where guanabana is not available.

The whole/crude segment is more likely to have prominent growth opportunities in the coming years. Shifting the trend towards fresh and natural eating habits is solely boosting the growth rate of this segment. In the modern lifestyle, people are now transforming to eat only unprocessed food products to avoid the risk of many health-related issues. This shall enhance the growth rate of the market.

Global Guanabana market Analysis By End-User

The food processing industry has dominated the market share for the past few years and shall continue to do so during the forecast period. The expansion of the food industry, with support from both public and private organizations, is leveraging the market's growth to fulfill the rising demand from customers across the world. Also, rapid urbanization and growing expenditure on having high-quality food products are some other factors that are expanding the market’s growth.

The nutraceuticals/pharmaceuticals segment is expected to hit the highest CAGR by the end of the forecast period. The rising risk of many chronic diseases due to a sedentary lifestyle is gearing up for the healthy option by taking the additional source of antioxidants that help to minimize the risk of these diseases. Guanabana in nutraceuticals can help fight cancer cells by providing potassium, vitamin C, and copper, which are highly essential to improve health.

Global Guanabana market Analysis By Distribution Channel

The Independent food stores segment is likely to have a significant growth rate in the market. The launch of an innovative style to promote the benefits of guanabana through different platforms is gearing up to enhance the growth rate of the market. The social media platform is also playing a key role in influencing customers to shift towards new products through independent food stores for high-quality products. This factor is additionally to promote the share of this segment.

The hypermarket/supermarket segment is esteemed to have the highest growth rate during the forecast period. The increasing urban population in emerging countries is associated with expanding these stores to provide convenience for customers. The internet of Things is also one of the attributes contributing to enhancing the growth rate of the indirect sales segment.

REGIONAL ANALYSIS

Geographically, the global Guanabana market is divided into Asia Pacific, Europe, North America, and other regions. The Asia Pacific region is expected to exhibit a healthy CAGR in the global market during the forecast period. The availability of guanabana in high-quality countries at the best prices in countries like China has expanded the guanabana market in Asia Pacific. The region is growing remarkably during the outlook period due to the accessibility of guanabanas in the lowest cost and high-quality status in countries like China, and the demand for its products has increased with the development of the guanabana market in the region from Asia Pacific. North America is supposed to occupy a dominant share of the global Guanabana market. The market for guanabana in the region is growing as the demand for fresh guanabana and the need for frozen pulp or guanabana juice in North America increases. Europe has significant growth opportunities in the global Guanabana market due to the growing demand for such products. There are many companies in the markets of Europe, the Middle East and Africa. Guanabana can be used further in a variety of food and beverage applications with new R&D improvisations to help manufacturers manage flavor as a trendy botanical product.

KEY PLAYERS IN THE GLOBAL GUANABANA MARKET

Major Key Players in the global guanabana market are Amelia Organic Products, Amanaci Rohstoffe UG & Co. KG, Now Health Group Inc, Austrofood Cia Ltd, Fructo AG, Flavorah FLV, Jumex Group, Goya Foods, Sunshine Naturals and Others.

RECENT HAPPENINGS IN THE MARKET

• NILO is in the process of launching the SUPER FRUIT Guanabana drink to attract more consumer base.
• The American dairy company Hiland Dairy has announced the launch of a line of probiotic shakes that include 7 fresh flavors, including Guanabana.

DETAILED SEGMENTATION OF THE GLOBAL GUANABANA MARKET INCLUDED IN THIS REPORT

This research report on the global guanabana market has been segmented and sub-segmented based on form, end user, distribution channel, and region.

By Form

• Processed
• Whole/Crude

By End-User

• Nutraceuticals/Pharmaceuticals
• Food Processing Industry
• Household/Retail
• Cosmetics & Personal Care
• Others

By Distribution Channel

• Independent Food Stores
• Hypermarkets / Supermarkets
• Direct Sales
• Others

By Region

• North America
• Asia and Pacific
• Europe
• Middle East and Africa
• Latin America