The global goldfish market size was valued at USD 15.91 billion in 2024 and is expected to reach USD 22.12 billion by 2033 from USD 16.50 billion in 2025. The market is projected to grow at a CAGR of 3.73%.
Goldfishes are popular all over the world because of their bright colors, unique shapes and ability to live in home aquariums and outdoor ponds. Goldfish were first domesticated in ancient China more than 1,000 years ago, where they were selectively bred to create different colors and patterns. Over time, this breeding process has produced many unique varieties, each with its own shape, size, and color combination. Today, goldfish remain one of the most loved and widely owned ornamental fish.
In the United States, many people enjoy keeping goldfish as pets. A 2024 survey by the American Pet Products Association (APPA) found that about 11.1 million households in the U.S. own freshwater fish, and goldfish are one of the most common choices. Their low maintenance requirements, affordability, and beauty make them a favorite for first-time fish owners and experienced hobbyists alike. This widespread popularity shows how important goldfish are in the pet fish industry and why they continue to be a top choice among pet lovers.
Goldfish are also extremely popular in the UK. According to 2023 data from the Ornamental Aquatic Trade Association (OATA), around 15% of UK households have an indoor fish tank, which equals about 7 million homes. Even though this number has gone down slightly from previous years, it still proves that goldfish are a long-lasting favorite among pet owners. Many people enjoy watching and caring for goldfish because they are relaxing, easy to maintain, and beautiful to look at.
One of the main reasons goldfish are such a great pet is because they can live for many years. If they receive proper care, goldfish can live between 10 to 15 years, and some have even been recorded to live over 20 years. Their long lifespan allows owners to build a strong bond with their fish, making them a long-term companion rather than just a short-term pet. This is another reason why goldfish remain one of the most popular aquarium pets worldwide.
The rising number of pet owners is a major reason for the goldfish market’s growth. In 2024, the American Pet Products Association (APPA) reported that 66% of U.S. households, which equals around 86.9 million families, own a pet. Among them, freshwater fish like goldfish are a popular choice, with 11.1 million households keeping aquariums. More people today see pets as companions rather than just animals, making fishkeeping a growing trend. The American Veterinary Medical Association (AVMA) confirms that 2.9% of U.S. households have pet fish, showing how goldfish remain a common and loved pet choice. This increasing interest in pet ownership contributes to the demand for goldfish and their related products, supporting the market’s expansion.
China is one of the leading producers of goldfish, playing an important role in meeting the demand for these ornamental fish worldwide. The city of Fuzhou has a 400-year-long history of breeding goldfish and continues to be a key player in the industry. In recent years, breeding activities have expanded significantly, with many enterprises in the region specializing in high-quality goldfish production. According to Xinhua News Agency, these breeding centers produce millions of goldfish annually, contributing to a strong industry output. This large-scale production helps meet local demand while also supporting exports to other countries, including Japan and the United States. The expansion of breeding in China ensures a stable supply of goldfish to the international market.
Goldfish are easy to care for, but if released into natural water bodies, they can become an invasive species. Once in the wild, they can grow larger than in aquariums, disrupt ecosystems, and harm native fish populations. The U.S. Fish and Wildlife Service reports that goldfish can live up to 25 years in the wild and contribute to poor water quality by stirring up sediments. To prevent such issues, state wildlife agencies have put regulations in place to control the sale, transport, and release of goldfish. The U.S. Geological Survey confirms that goldfish have caused ecological imbalances in several water bodies. While these rules help protect the environment, they also limit the goldfish trade and create barriers for market growth.
Goldfish are susceptible to certain fish diseases that can spread to other aquatic species, posing risks to both wild populations and fish farms. One major concern is koi herpesvirus (KHV), a disease that can affect koi and common carp, causing mass mortality in affected populations. The U.S. Department of Agriculture (USDA) highlights this issue as a serious threat to the aquaculture industry. To control the spread of fish diseases, strict health certifications and quarantine protocols are required for the import and transport of goldfish. While these safety measures are essential, they increase costs for breeders and retailers, making business operations more complex. As a result, the disease risks and necessary regulations slow down market expansion.
Goldfish are becoming more popular among younger pet owners, creating new opportunities for the market. According to the American Pet Products Association (APPA), Millennials account for 33% of pet owners, while Generation X makes up 25%. Many younger pet owners prefer low-maintenance animals, and goldfish fit this preference well. The 2024 APPA National Pet Owners Survey states that 11.1 million U.S. households own freshwater fish, making goldfish a common choice. As younger generations continue to adopt pets, goldfish are likely to remain popular due to their affordability, ease of care, and relaxing presence. This shift in pet ownership trends gives the goldfish market an opportunity to cater to younger buyers by offering new products and better education on goldfish care.
Technology in pet care has advanced significantly, providing new opportunities in the goldfish market. The American Pet Products Association (APPA) reports that more pet owners are buying technology-based products such as electronic tracking devices and monitoring systems. Although these technologies were initially created for dogs and cats, similar innovations are now available for fishkeeping. Automated fish feeders, water quality monitors, and smart filtration systems make it easier to care for goldfish. These advancements help reduce maintenance efforts and improve fish health, making goldfish ownership more appealing. As more technological solutions enter the market, keeping goldfish will become more convenient and efficient, leading to increased interest from potential pet owners.
Goldfish are popular pets, but they face increasing competition from other types of pets that are becoming more common. According to the 2024 American Pet Products Association (APPA) National Pet Owners Survey, 6 million U.S. households own reptiles, and 5 million have small pets like hamsters and guinea pigs. These numbers show that more people are choosing pets other than fish. Many alternative pets are seen as interactive and engaging, making them attractive to younger pet owners and families. With more people exploring reptiles, birds, and exotic animals, the demand for goldfish could decline over time. This trend poses a challenge for the goldfish market, requiring pet stores and breeders to increase awareness and educate potential buyers about the benefits of owning goldfish.
Animal welfare concerns are becoming more important, and goldfish care practices are receiving more scrutiny. The American Veterinary Medical Association (AVMA) states that many goldfish suffer from poor living conditions, including small tanks, improper water filtration, and inadequate nutrition. As awareness about ethical pet care grows, more people are demanding higher standards in goldfish housing and treatment. Some animal rights groups and pet advocacy organizations have pushed for stricter regulations on how goldfish are bred, sold, and kept. As a result, some pet stores may limit goldfish sales to avoid backlash, and potential pet owners might hesitate to buy goldfish due to concerns about proper care. These ethical concerns challenge the industry to promote responsible goldfish ownership and encourage better living conditions for these pets.
|
REPORT METRIC |
DETAILS |
|
Market Size Available |
2024 to 2033 |
|
Base Year |
2024 |
|
Forecast Period |
2025 to 2033 |
|
CAGR |
3.73% |
|
Segments Covered |
By Type, Color, Size, Fin Type, End Use, and Region |
|
Various Analyses Covered |
Global, Regional, & Country Level Analysis; Segment-Level Analysis; DROC; PESTLE Analysis; Porter’s Five Forces Analysis; Competitive Landscape; Analyst Overview of Investment Opportunities |
|
Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
|
Market Leaders Profiled |
Foster Smith, Aquarium Products, Penn Plax, Dennerle, Marineland, Hikari, Pet Supplies Plus, Aqueon, Tetra, Goldfish Island |
The common goldfish segment had the largest share of the global goldfish market and accounted for 60.2% of the global market share in 2024. The domination of common goldfish segment is attributed to their hardiness, affordability, and adaptability, which is making them a popular choice among pet owners. Common goldfish can grow up to 12 inches in length and are suitable for both indoor aquariums and outdoor ponds. Their simple care requirements and resilience contribute to their widespread popularity, especially among beginners. Additionally, their ability to thrive in various environmental conditions without the need for specialized care makes them a preferred option for many enthusiasts.
The carassius auratus gibelio segment is growing exponentially and is estimated to register a CAGR of 7.5% over the forecast period. The increasing adoption of carassius auratus gibelio as a food source in countries like China and other Asian nations is primarily driving the segmental growth in the global segment. Carassius auratus gibelio is valued for its rapid growth rate and adaptability to various freshwater environments, making it a viable option for aquaculture. The Food and Agriculture Organization (FAO) reports that freshwater fish, including species like Carassius auratus gibelio, constitute a significant portion of inland fisheries, contributing to food security and livelihoods in many regions. The rising demand for affordable protein sources in developing countries further propels the expansion of this segment.
The Red Goldfish segment dominated the goldfish market by accounting for 40.1% of the global market share in 2024. The domination of the red goldfish segment is majorly driven by their vibrant coloration, which is highly favored by enthusiasts and hobbyists. Red goldfish are often associated with prosperity and good fortune in various cultures, particularly in East Asia, enhancing their desirability. Their striking appearance makes them a popular choice for ornamental purposes in both domestic and commercial aquariums. The ease of breeding red goldfish also contributes to their widespread availability and affordability, further solidifying their leading position in the market.
The blue goldfish segment is expected to witness a CAGR of 6.8% over the forecast period owing to the rarity and unique aesthetic appeal of blue goldfish, which attract collectors and enthusiasts seeking distinctive additions to their aquariums. The increasing interest in exotic and uncommon pet species has amplified demand for blue goldfish. Additionally, advancements in selective breeding techniques have made blue variants more accessible to the general public. The growing popularity of themed aquariums and aquatic exhibitions showcasing rare species further propels the expansion of this segment.
The small segment led the market by accounting for 60.9% of the global market share in 2024. The domination of small segment is majorly attributed to their suitability for indoor aquariums, which is making them a popular choice among hobbyists with limited space. Small goldfish, typically measuring up to 2 inches in length, are favored for their manageable size and ease of care. Their popularity is further supported by the American Pet Products Association (APPA), which reported that 11.1 million U.S. households owned freshwater fish in 2024, indicating a substantial market for small-sized ornamental fish.
The medium segment is predicted to grow at a CAGR of 4.2% over the forecast period owing to the increasing demand for ornamental fish for decorative purposes in both residential and commercial settings. Medium goldfish, typically ranging from 3 to 6 inches in length, are preferred for their vibrant appearance and adaptability to various aquarium sizes. The rising trend of incorporating aquariums in interior design, coupled with the therapeutic benefits associated with fishkeeping, has propelled the demand for medium-sized goldfish. The American Pet Products Association (APPA) highlights that the pet industry continues to see growth, with fishkeeping being a significant contributor, thereby supporting the expansion of this segment.
The single tail segment held the dominating share of the global market in 2024. The growth of the single tail segment is attributed to their hardy nature and ease of care, making them a popular choice among both novice and experienced aquarists. Single Tail varieties, such as the Common Goldfish and Comet, are known for their streamlined bodies and active swimming behavior, which appeal to hobbyists. Their adaptability to various environmental conditions, including outdoor ponds and indoor aquariums, further enhances their widespread popularity.
The fantail segment is anticipated to progress at a healthy CAGR of 6.3% over the forecast period due to factors such as the increasing demand for ornamental fish with unique and attractive features. Fantail goldfish are characterized by their double tail fins and egg-shaped bodies, which make them visually appealing to enthusiasts seeking distinctive additions to their aquariums. The rise in disposable income and the growing trend of personalized home décor have led to a heightened interest in exotic pet species, including Fantail goldfish. Additionally, advancements in breeding techniques have made these varieties more accessible to the general public, further propelling the segment's growth.
The pets segment accounted for a notable share of the global market in 2024. Goldfish are among the most popular starter pets due to their affordability, ease of care, and widespread availability. The AVMA reports that over 139 million freshwater fish are kept as pets in U.S. households, with goldfish being a primary choice for beginners. Their popularity is further supported by data from the U.S. Fish and Wildlife Service, which highlights that pet ownership fosters emotional well-being, especially among children, with 54% of U.S. households owning at least one pet fish . This segment's importance lies in promoting responsible pet ownership and providing an accessible entry point into aquatic hobbies.
The Asia-Pacific region occupied a promising share of the worldwide market in 2024. The presence of major goldfish-breeding countries like China, Japan, and India, which have strong breeding and export industries is driving the Asia-Pacific goldfish market growth. China, for example, has been breeding goldfish for centuries, with cities like Fuzhou producing millions of high-quality goldfish each year. Additionally, the climate in many parts of Asia is suitable for goldfish breeding, making it easier to raise them in large numbers. The strong cultural interest in ornamental fish also contributes to the region’s continued leadership in the goldfish market.
The North American goldfish market is steadily growing at a CAGR of 6.2% and is fueled by rising pet ownership and a growing interest in ornamental fishkeeping. The American Pet Products Association (APPA) reported that in 2024, about 11.1 million U.S. households owned freshwater fish, making them a popular pet choice. The pet industry in North America is well-developed, with a wide range of pet stores, online retailers, and aquarium supply businesses supporting the demand for goldfish. Additionally, improvements in aquarium technology, such as automatic feeders and better filtration systems, make fishkeeping easier. The focus on pet wellness and proper care has also increased, leading to more people choosing goldfish as pets, further boosting market growth.
Europe has a strong presence in the goldfish market, with a long tradition of ornamental fishkeeping. The Ornamental Aquatic Trade Association (OATA) found that in 2023, about 15% of households in the UK had an indoor fish tank, which equals 7 million homes. This shows that goldfish and other freshwater fish are very popular pets in the region. Europe benefits from a well-established network of breeders and retailers, ensuring a steady supply of high-quality goldfish. Additionally, the region has strict animal welfare regulations, which help maintain good living conditions for goldfish and improve their overall health. These high standards in pet care and breeding make Europe an important player in the goldfish market.
The Latin American goldfish market is gradually growing as more people become pet owners. The middle-class population is expanding, which means more families can afford to keep ornamental fish like goldfish. Urbanization has also led to an increase in pet ownership, as many people in cities choose to keep low-maintenance pets such as fish. Although there is limited statistical data, there is clear potential for market growth. Efforts are being made to improve pet supply chains and make ornamental fishkeeping more popular in the region. As more people learn about how to care for goldfish, demand is expected to increase, helping the Latin American goldfish market to expand in the future.
The goldfish market in the Middle East and Africa is smaller compared to other regions, but it is slowly growing. In urban areas, interest in ornamental fish is rising, as aquariums become a common feature in homes, offices, and shopping centers. However, challenges such as water scarcity and limited local breeding facilities make it difficult for the market to expand quickly. Instead, many countries in this region rely on imported goldfish from Asia and Europe to meet demand. The growing number of pet stores and specialized aquarium shops is helping the market develop. As awareness about fish care and proper aquarium maintenance improves, the goldfish market in this region is expected to continue growing steadily.
Major Players of the global goldfish market include Foster Smith, Aquarium Products, Penn Plax, Dennerle, Marineland, Hikari, Pet Supplies Plus, Aqueon, Tetra, Goldfish Island
The goldfish market is highly competitive, with breeders, suppliers, and fish food manufacturers working to meet the demand from pet owners, hobbyists, and commercial fish businesses. Leading companies such as Blue Ridge Fish Hatchery, Blackwater Creek Koi Farms, and Hikari are strengthening their positions through high-quality breeding, innovative fish food, and strict biosecurity measures.
Competition in the market is shaped by several key factors, including variety in fish breeds, health standards, and supply chain efficiency. Breeders focus on developing unique goldfish colors and patterns, while fish food companies compete by creating nutritious and scientifically tested formulas. Many companies also expand their distribution networks, partner with retailers, and improve marketing to attract a larger audience.
Online sales and international trade have increased competition further, as more businesses target fast-growing markets in Asia and North America. The industry also faces challenges such as sustainability, disease management, and affordable breeding practices, which determine the success of major market players.
To meet the growing demand for goldfish and koi, Blue Ridge Fish Hatchery has increased the number of its breeding ponds across multiple farms. With over 200 ponds, they can produce a higher volume of fish while maintaining top health and quality standards. This allows them to provide a steady supply of ornamental fish to retailers and wholesalers. Expanding their breeding operations also helps them adjust to seasonal market changes and supply premium fish breeds to international buyers looking for high-quality stock.
Hikari focuses on developing high-quality fish food to help goldfish stay healthy, grow properly, and develop vibrant colors. The company spends heavily on research and development, ensuring its food is superior to regular fish food brands. They use advanced formulation techniques and high-quality ingredients to provide nutritionally balanced diets. Their innovative approach keeps them ahead of the competition, making them the preferred choice for hobbyists, breeders, and aquaculture businesses that want the best for their fish.
Blackwater Creek Koi Farms focuses on biosecurity and selective breeding programs to ensure their fish are strong and healthy. They use quarantine procedures, health screenings, and disease prevention techniques to keep their fish in excellent condition. Their selective breeding process helps them create goldfish with unique colors, stronger immune systems, and longer lifespans. By prioritizing fish health and quality control, Blackwater Creek has built a strong reputation for reliability, making them a top choice for wholesalers and retailers.
Blue Ridge Fish Hatchery: Blue Ridge Fish Hatchery is a family-owned business that started over 60 years ago in Kernersville, North Carolina. Over time, the company has grown from a single farm into a large-scale breeding operation with more than 200 ponds across six different farms. They are well known for breeding high-quality Koi, Butterfly Koi, and Goldfish, which they sell to garden centers, pet stores, and pond retailers across the country. Their focus on strict health standards and quality breeding has made them one of the most trusted suppliers in the ornamental fish industry.
Blackwater Creek Koi Farms: Blackwater Creek Koi Farms is managed by Joe and Cheryl Pawlak and has multiple breeding facilities across the United States. The company specializes in breeding Standard Fin Koi, Butterfly Koi, and Goldfish, ensuring a steady supply of healthy, American-bred fish. With over 100 breeding ponds and an 11-month growing season in Central Florida, they supply fish year-round to both wholesale and retail customers. Their connection with Japanese Koi breeding experts and their strong biosecurity practices help ensure the health, longevity, and quality of their stock.
Hikari (Kyorin Food Industries, Ltd.): Hikari, a company from Japan, is a leader in specialized fish food production. They create high-quality food for goldfish, koi, and other ornamental fish, using advanced research and technology. Hikari’s formulas help fish stay healthy, grow faster, and develop brighter colors. They are well known among aquarists and fish breeders because of their commitment to innovation and quality. Their products stand out in the market due to their scientific approach to fish nutrition, making them one of the most trusted brands in the industry.
This research report on the global goldfish market has been segmented and sub-segmented based on type, colour, size, fin type, end use, & region.
By Type
By Colour
By Size
By Fin Type
By End Use
By Region
Frequently Asked Questions
The price depends on factors such as species, size, color, rarity, breeding quality, and region. Rare and exotic breeds often have higher prices.
The market is expected to grow due to increasing interest in ornamental fishkeeping, rising disposable incomes, and advancements in aquarium technology and fish breeding.
Factors include the growing popularity of aquariums, rising pet adoption rates, increasing awareness of ornamental fishkeeping, and innovations in fish care technology.
Primary consumers include pet owners, aquarium hobbyists, fish breeders, pet stores, and commercial aquarium businesses.
Access the study in MULTIPLE FORMATS
Purchase options starting from $ 2500
Didn’t find what you’re looking for?
TALK TO OUR ANALYST TEAM
Need something within your budget?
NO WORRIES! WE GOT YOU COVERED!
Call us on: +1 888 702 9696 (U.S Toll Free)
Write to us: [email protected]
Reports By Region