The size of the global gluten free prepared food market is expected to be worth USD 5.11 billion in 2024 and grow at a CAGR of 9% from 2024 to 2032 to achieve USD 10.18 billion by 2032. The market is leading with increased awareness of celiac disease and the adoption of a special dietary lifestyle.
Gluten is a kind of protein that is found in barley, wheat, rye and its derivatives or hybrid varieties. It is also used as a binder to prevent crushing in baked goods. Foods containing gluten are a major cause of food intolerance for consumers with celiac disease, which are autoimmune and genetic disorders. In these cases, eating gluten-rich foods damages the small intestine and is life-threatening. The only solution for these consumers is to follow a strict diet of foods made without gluten. Another group of users who prefer gluten-free foods are those who suffer from wheat allergies and autism disorders. In addition to medical reasons, some users adopt prepared gluten-free foods as part of their health and fitness routine. These are widely used in the preparation of various products in the food and beverage industry, such as pasta, bread, chocolate and croissants. This gluten-free product helps control medical conditions related to a gluten allergy and digestive disorders. The use of a gluten-free alternative to bakery preparations improves blood cholesterol and lipid profiles by reducing the fat content in preparations such as cakes and strudels, speeding up metabolism that promotes healthy digestion and improves market growth.
Growing concern about food allergies and consumer intolerance is driving the global gluten-free prepared food market. Prepared food manufacturers are investing in products designed to meet specific dietary requirements. Consumer preferences have shifted from regular products to gluten-free foods, such as baked goods, confectionery, and dairy products. Market growth is also accelerating as demand for gluten-free foods increases among non-celiac consumers. Having products available in almost every grocery store is also supposed to have a significant impact on market growth. The increased incidence of irritable bowel syndrome (IBS) and celiac disease is assumed to increase the demand for gluten-free foods in developed and developing countries. People with the syndrome are gluten sensitive, and eating gluten exacerbates the problems caused by the syndrome. Celiac disease is an autoimmune disease in which gluten digestion damages the small intestine. In developed countries in North America and Europe, including the United States, Canada, Germany, and France, the spread of these diseases is presumed to drive demand for the products. As the incidence of IBS and celiac disease increases, the demand for gluten-free products is expected to increase in developed and developing countries.
People suffering from IBS syndrome are sensitive to gluten and the consumption of ingredients worsens the disease system. Technology trends include product innovations to improve the taste of gluten-free prepared foods. In addition, technological advances are taking place in the manufacturing process to reduce product prices. The new manufacturing process includes extrusion cooking and annealing to increase product robustness and reduce the loss of cooking. The availability of gluten-free foods through a wide range of distribution channels, such as supermarkets, hypermarkets and health food stores, is likely to accelerate the growth of the global gluten-free prepared food market. Gluten-free food product manufacturers are launching innovative products to improve taste and nutritional value. The availability of these various products is expected to spur the growth of the global market.
The concept of gluten-free prepared food worldwide is relatively new and is limited due to the absence of existing companies. Another limitation is that logistics problems related to material storage are a serious lack of consumer awareness in developing countries. The relatively high cost of gluten-free products compared to conventional gluten products is due to the additional production cost by the manufacturer, along with the requirements for additional ingredients such as xanthan gum, guar gum, chicory, inulin, and others. That is, the additional preparation steps necessary to produce an equivalent product increase the cost of producing a gluten-free product. This leads to the high cost of gluten-free products for consumers, hindering the market growth.
REPORT METRIC |
DETAILS |
Market Size Available |
2023 to 2032 |
Base Year |
2023 |
Forecast Period |
2024 to 2032 |
CAGR |
9% |
Segments Covered |
By Product Type, Distribution Channel, and Region |
Various Analyses Covered |
Global, Regional & Country Level Analysis; Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities |
Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
Market Leaders Profiled |
Ener-G Foods, Inc, General Mills Inc, Enjoy Life Foods, Udi's Healthy Foods, B&G Foods, Dr. Schär AG / SPA , Mrs Crimble's, Hain Celestial, Genius Foods and Others. |
The global gluten-free prepared food market can be divided into five regions: North America, Latin America, Europe, Asia Pacific (APAC), and the Middle East and Africa (MEA). North America represents more than half of the world market share for gluten-free foods. In North America, the United States has a significant market share, as the number of consumers with celiac disease and food allergies increases, and consumers are adopting gluten-free food products for health benefits. Europe is determined to register the most substantial growth rate over the outlook period. As the number of children and adults affected by obesity increases and awareness of healthy lifestyles increases, the region's gluten-free cooked food market is foreseen to grow. APAC is estimated to maintain a significant share with a high growth rate over the calculated period. This is due to disposable income, population growth, and rapid growth in the local allergenic food market. With increasing awareness of allergen-friendly foods among Latin American and MEA consumers, moderate CAGRs are considered in these areas during the projection period.
Major key players in the global gluten free prepared food market are Ener-G Foods, Inc, General Mills Inc, Enjoy Life Foods, Udi's Healthy Foods, B&G Foods, Dr. Schär AG / SPA , Mrs Crimble's, Hain Celestial, Genius Foods and Others.
By Product Type
By Distribution Channel
By Region
Frequently Asked Questions
Current trends include the rise of organic and non-GMO gluten-free products, increased availability of gourmet and artisanal gluten-free options, the popularity of plant-based and clean-label products, and the expansion of gluten-free offerings in mainstream supermarkets and restaurants.
The market is expected to continue growing due to increasing health awareness, better diagnostic rates for celiac disease and gluten sensitivity, ongoing product innovation, and expanding distribution channels.
Key drivers include increasing awareness and diagnosis of celiac disease and gluten sensitivity, the growing health and wellness trend, consumer demand for diverse and convenient gluten-free options, and advancements in food technology and ingredient sourcing.
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