global Gluten-Free food market was valued at USD 5.72 billion in 2024 and expected to grow by USD 9.99 billion in 2029 with a CAGR of 8.29 % in given forecast period 2024 to 2029.
Gluten Free cuisine is primarily developed for persons with celiac disease and gluten allergy, as gluten can cause a variety of problems, including gut swelling. However, due to the health benefits of a Gluten Free diet, it is gaining in favour even among those who do not have gluten sensitivity. It's typically found in baked goods because it gives them texture and shape, but the protein has no nutritional value. As a result, customers are aiming to eliminate gluten from their diets because it aids in weight loss, digestion, and vitality. Increased consumer demand for functional foods and product innovation in "free-from" food sectors are expected to propel the Gluten Free food market forward in the coming years.
According to a study published in the journal Clinical Gastroenterology and Hepatology, celiac disease affects about 1.4 per cent of the world's population. Improvements in diagnostic technologies and medical science have enabled strategies for more accurate disease diagnosis among people from various countries. Because eliminating gluten is now the only way to avoid gluten allergy and celiac disease, demand for Gluten Free food is increasing. Celiac illness is more common in children and women, according to researchers, with 21 children per 100,000 and 17 women per 100,000 diagnosed with celiac disease. According to the Celiac Disease Foundation's 2020 report, the rate of celiac disease has been rising at a rate of 7.5 per cent per year over the last few decades. Furthermore, market sales are expected to rise because of different government programmes to raise awareness about gluten sensitivity and the increased promotion of Gluten Free foods among consumers in emerging countries.
The rise in desire for convenience and ready-to-eat meals among consumers, owing to their ease of consumption and preparation, has boosted product demand. They are looking for ready meals that are high in nutritional content, natural, and meet their dietary needs without sacrificing taste and flavour. The capacity to assist consumers to maintain their overall health amidst their fast-paced lifestyle is the most crucial part of their trust in this type of food. Because they save time and provide adequate nourishment, the number of working women has increased their reliance on such ready-to-cook & eat meals. Furthermore, the emergence of the health-on-the-go trend, particularly among millennials, has led convenience food makers to develop premium convenience foods such as deli-style snacks and ready-to-eat meals inspired by other cuisines. This component reflects consumers' readiness to try new cuisines, indicating that the market has a lot of room to grow in the coming years.
Even though Gluten Free products are becoming increasingly popular, awareness of the product is still low in many developing nations. In addition, market performance is hampered by insufficient availability of this type of food, an inefficient value chain, and formulation issues. Another impediment to the Gluten Free market's expansion is the high cost of Gluten Free items such as bread, cookies, and pasta, which is primarily due to the food's sophisticated manufacturing procedures. Gluten-Free bread loaves cost between USD 2.83 to USD 4.25 in price-sensitive economies like Malaysia, whereas conventional bread costs between USD 1.65 and USD 2.12. These factors are expected to impede the market growth of the global Gluten Free food market.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2023 to 2029 |
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Base Year |
2023 |
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Forecast Period |
2024 to 2029 |
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CAGR |
8.29% |
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Segments Covered |
By Product, distribution channel & region. |
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Various Analyses Covered |
Global, Regional and Country Level Analysis; Segment-Level Analysis; DROC; PESTLE Analysis; Porter’s Five Forces Analysis; Competitive Landscape; Analyst Overview of Investment Opportunities |
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Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
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Market Leaders Profiled |
The Kraft Heinz Company (Illinois, U.S.), The Hain Celestial Group Inc. (New York, U.S.), General Mills Inc. (Minnesota, U.S.), Kellogg’s Company (Michigan, U.S.), Conagra Brands, Inc. (Illinois, U.S.), Barilla G.E.R Fratelli S.P.A (Parma, Italy), Noumi Limited (Australia), Enjoy Life Foods (Mondelez International) (Illinois, U.S.), Alara Wholefoods Ltd. (London, U.K.), Prima Foods Ltd. (South Wales, U.K.). |
Due to their increasing popularity, bakery products have become the market's most popular section. They promoted the health benefits of Gluten Free baked goods such as cookies, pastries, bread, baking mixes, and other baked goods. Because bakery items are commonplace in Europe and North America, their popularity has grown among Gluten Free and health-conscious consumers. Furthermore, rising bakery innovation in developing economies such as India, China, and others is expected to help the industry flourish.
Because of their convenience and nutritional benefits, Gluten Free snacks and ready-to-eat meals are gaining popularity among customers. People gravitate to convenience foods to save time on food preparation and clean-up since they are time-constrained. Companies' launch of a variety of new and appealing foods to fit busy customer lifestyles may help to boost the segment's growth in the coming years.
The convenience stores segment accounted for the majority of distribution channels. Consumers can choose from a variety of brands and price ranges through the retail sales channel. Furthermore, convenience stores stock the majority of important household and grocery items, making it convenient for customers to shop. Furthermore, the segment's performance is projected to be boosted by greater accessibility and the availability of several convenience stores.
Due to the convenience of one-stop shopping, supermarkets and hypermarkets are becoming increasingly popular. These mass merchandisers use numerous enticing schemes to attract customers' attention, such as product price discounts, bulk purchase schemes, and so on. Market growth is fuelled by mass merchandisers stocking their shelves with free-from goods and specialised product lines.
In 2021, North America accounted for the lion's share of the global market, with a value of USD 2.79 billion. The regional market has benefited from a considerably higher awareness of the celiac disease among consumers in the region, as well as their increased desire to eat a healthy diet. According to a report published by Beyond Celiac, a research-driven celiac disease group, roughly 1% of the US population will be identified with celiac disease by 2025. This aspect has pushed consumers to avoid gluten-related health concerns by switching to Gluten Free alternatives. Because bread is one of the most popular goods in the region, people are opting to bake it with Gluten Free flours including amaranth, tapioca, sorghum, and others.
Furthermore, the transition of the Gluten Free baking category into a mainstream segment, as well as changing consumer attitudes toward the free-from category, are expected to support regional market growth.
Due to the rise in demand for Gluten Free meals, Europe accounted for a substantial portion of the market. As consumers seek healthy nutrition, the United Kingdom, Italy, and Germany have emerged as prospective markets for Gluten Free food. Various food manufacturers are developing Gluten Free pasta, for example. They're also investing in technologies that will allow them to mass-produce these items swiftly. Furthermore, consumers' fast-paced lifestyles, combined with the development in the meal snacking trend, are expected to support regional market growth.
Due to the increased acceptance of westernized culture and rising digitization trends, Asia Pacific will see significant market expansion. An increase in celiac disease cases in the region is also a major element driving market expansion. Because of the development in health consciousness and awareness of the disease, India and Australia are among the prospective markets in the region. Furthermore, the artisanal bakery industry is expanding, and manufacturers are wondering how to produce novel and cheap Gluten Free food products, all of which contribute to the market growth of Gluten Free food products.
Key Players In Global Gluten-Free Food Market are The Kraft Heinz Company (Illinois, U.S.), The Hain Celestial Group Inc. (New York, U.S.), General Mills Inc. (Minnesota, U.S.), Kellogg’s Company (Michigan, U.S.), Conagra Brands, Inc. (Illinois, U.S.), Barilla G.E.R Fratelli S.P.A (Parma, Italy), Noumi Limited (Australia), Enjoy Life Foods (Mondelez International) (Illinois, U.S.), Alara Wholefoods Ltd. (London, U.K.), Prima Foods Ltd. (South Wales, U.K.).
Dr. Schär AG/SPA, which has a strong foundation in the European market, has expanded its international boundaries by opening two new sales offices in Argentina and Turkey in October 2019. There are two aspects to this development.
By Type
By Distribution Channel
By Region
Frequently Asked Questions
Gluten is a protein found in wheat, barley, rye, and their derivatives. It helps dough rise and gives it elasticity.
In 2022, the Global Gluten-Free Food Market was valued at USD 5.72 billion.
Symptoms may include abdominal pain, bloating, diarrhea, fatigue, and skin rashes in individuals with celiac disease or non-celiac gluten sensitivity.
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