Fruit Powders Market

Global Fruit Powders Market Size (2024 to 2032)

The global fruit powders market size is estimated at USD 16.37 billion in 2024, and it is estimated to grow and get valued at USD 28.13 billion by 2032 at a CAGR of about 7% over the forecast period. The growing demand for super fruit powder is expected to be a major factor driving the growth of the research market during the forecast period.

Fruit powder is manufactured by freeze-drying and vacuum processing methods. Powdered fruit can be purchased at organic markets and health food stores. The fruit contains more water, so it is concentrated and desalted to remove excess water and then spray-dried to obtain a free-flowing powder. Fruit powder can also be used as a cooking element or flavoring agent. Fruit powder has a long shelf life at room temperature due to low humidity activity along with low logistics cost due to low weight and volume. Fruit powder is manufactured using a spray drying or lyophilization process. Fruit powders are sun-dried or lyophilized into powders without supplemental additives that contain calories like raw fruits. The fruit powder does not contain artificial pigments or preservatives combined with the low amount of sodium present in the fruit powder. Fruit powder is primarily used in supplements, beverages, and vitamin-fortified formulations. It is convenient to incorporate fruit powder in pharmaceutical preparations such as tablets, capsules, or soft capsules.  The growing number of health-conscious consumers seeking a healthier lifestyle is shifting their preferences from artificial ingredients to all-natural products.

CURRENT SCENARIO OF THE GLOBAL FRUIT POWDERS MARKET

Today, fruit powder is mainly utilised in vitamin-fortified formulations, beverages, and supplements. This is because it is easy to integrate these powders into pharmaceutical formulations like capsules, or soft capsules and tablets. The increasing population of health-conscious customers pursuing a healthier lifestyle is changing their preferences to all-natural products from artificial ingredients. As a result, the market is witnessing escalating demand for these powders in several food and beverage item manufacturers in recent years. In the last few years, the health food landscape has experienced an increase in interest in superfoods, and a prominent emerging favourite is freezing-dried dragon fruit powder.

MARKET DRIVERS

The growing vegan population worldwide is significantly fuelling the demand for powdered fruit and propelling the growth of the global fruit powders market.

Fruit powder is easy to store and increases the shelf life of the product. Apart from that, this powder is also available out of season. In the food and beverage industry, powdered fruit is added to add flavor and aroma to beverages and foods. Along with this, the use of this powder will help stabilize the price of fresh fruit during the beginning of the season. Leading companies are focusing on specific and innovative applications to be at the forefront of global markets. Leading players and manufacturers in the fruit powder market plan to develop innovative products to meet the growing demands of functional applications for pharmaceuticals and food and beverages.

The growing demand for a variety of healthy fruit powder drinks that contain high amounts of vitamins, minerals, and antioxidants is another prominent factor supporting the growth of the global market.

The global fruit powders market is determined to have high growth potential in developing and developed economies because of consumer preference for healthy drinks, along with varied fruit aromas. Fruit powder is a convenient and inexpensive alternative to fresh fruit for a variety of uses. The use of fruit powders in infant formulas seems to show strong growth due to consumer preference for fruit-flavored infant formulas that provide essential vitamins and minerals to babies. With the rise in the use of fruit powders in several industries and the economic potential due to the rise in fruit production in the business, the global fruit powder market is supposed to see strong growth over the prediction period.

The availability of personalized fruit powder is a major trend that is assumed to be popular in the fruit powder market for years to come.

Strawberry and apple powders are gaining remarkable popularity in the cosmetic industry. Powdered superfruit is presumed to be a major factor in driving the global market growth during the outlook period. Melting of powdered fruit is anticipated to be an upward trend in the powdered fruit market. Increased consumption of packaged foods and beverages, along with increased healthy foods, are expected to lead the market for powdered fruit. In addition, the growth of the fruit powder market will be further promoted as the use of fruit powder during the manufacture of packaged foods and beverages increases. The functional drinks and ready-to-eat food sectors offer significant opportunities for growth in the powdered fruit market. To provide a better customer experience, major companies are focusing on adding innovative ingredients and flavors to liquid dietary supplements. In areas where fruit production is lacking due to geographic and climatic conditions, fruit powder is a good alternative to meet customer needs. Another important application of fruit powder is that it can be used to prepare food for astronauts when they eat liquid food. In addition to this, powdered fruit will be in high demand as it will be used to meet the growing demand of the vegan population worldwide.

MARKET RESTRAINTS

The growth of the fruit powder market is hampered by the increasing energy, raw materials, and labour costs. Input expenses have surged in all areas. Like, as the minimum wage is scheduled to rise to 11.45 pounds from 10 pounds, it is expected to keep elevating in 2024. Automation can reduce and even overturn the pattern of rising costs in the market. Moreover, the market is significantly affected by supply chain disturbances, heightening cargo insurance prices and freight charges across the world.

Natural disasters and extreme environmental conditions can have numerous impacts on fruits, which is a significant factor predicted to hamper the growth of the global market. In addition, some populations can cause allergic reactions as another factor that is likely to inhibit the growth of the global fruit powder market due to the use of fruit powder or real fruit.

MARKET OPPORTUNITIES

Freeze-dried fruit powder provides potential opportunities for the expansion of this market. It is arising as an important input element in the food manufacturing industry. This is because of its long shelf life and flexibility. The innovative applications which are expected to accelerate the market growth rate are natural food colourants, smoothies and beverage enhancers, healthy snack coatings, dessert and pastry fillings, nutritional supplements, baking mixes, cereal and granola additives, plant-based and vegan products, flavour enhancements for sauces and dressings, and gourmet food products. Freeze dried fruit powders offers natural and vibrant colours for food items without synthetic additives, as there is a heightening shift towards an organic and healthy lifestyle, ultimately driving the market forward. Additionally, in the beverage industry, this form of fruit powder can enhance taste profiles and enrich nutrient value. It's progressively becoming common in functional beverages, protein shakes, and pre-made smoothie mixes, providing an intensive source of antioxidants and vitamins.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Fruit powders market Analysis By Fruit Type

The pear fruit segment is leading with the largest share of the fruit powder market. This fruit is rich in fiber and is considered to be a nutrient-dense food. The powder of this fruit is highly efficient in many applications, such as promoting healthy skin with the presence of magnesium and potassium. Despite this, consuming pear powder on a regular diet can regulate blood sugar values, which is also a beneficial factor for the market to grow during the forecast period. Cultivating varied pears, especially in the US, due to its wonderful benefits in nutritional value.

• According to a study published in Fresh Fruit Portal, global pear production is estimated to increase to 25.2 million by more than 275 thousand tons, owing to a higher supply from China.

The specialty fruits segment is likely to hit the highest CAGR by the end of the forecast period. The growing popularity of adopting nutritional food products into the diet to lead a healthy life is accounted for by leveraging the growth rate of the market. penetration of the social media is making the importance of the specialty fruits which is increasing the demand of these products in today’s world.

Global Fruit powders market Analysis By Application

The beverage segment is gearing up to have the largest share of the market owing to the addition of nutritional value to beverages. Many companies are focusing on launching innovative beverages with different flavors and high nutritional value. Keeping the effective taste and quality at affordable prices shall enhance the growth rate of the market. The bakery and confectionery segment is likely to hit the highest CAGR during the forecast period. The increasing focus on launching different products with various fruit powders in bakery items is solely responsible for elevating the growth rate of the market. Also, the growing fantasy towards candy and dairy products with fruit powders to seek the attention of health-conscious people is highlighting the demand for the use of different fruit powders, which is leveling up the growth rate of the market

REGIONAL ANALYSIS

Throughout the world, Asia Pacific has become a leading region, followed by Europe and North America. As the use of fruit powders in the meat industry increases and the demand for natural colorants increases, the growth of the global fruit powder market is estimated to increase, and the market earnings contribution is expected to expand significantly during the outlook period.

North America is deemed to witness significant growth due to its strong presence in food processing companies and increased investment in research and development activities in the food and beverage sector.

•  As per research, prominent manufacturing companies in the region are SDC Nutrition Inc., Nummies Bakery, Fortress Nutrition, Custom Blending Solutions, etc. and the consumers in the United States are projected to consume more than 900 thousand tons of fruit powder by the end of estimation period.

Europe is the largest region in the powdered fruit market, with sales in 2017 exceeding $ 3 billion. Profitable food sectors such as superfoods, probiotic supplements, and dietary fiber products are supposed to have a positive impact on regional growth. The further increase in dust from organic vegetables, wheat grass, and spirulina in packaged and mobile foods is expected to lead to increased demand for fruit and vegetable powders in Europe during the evaluated period.

The Asia Pacific region is determined to be the fastest-growing region with an average annual growth rate of 8.4% during the calculated period. This is due to the significant benefits of the dairy and bakery sectors in developing countries such as China, Thailand, Vietnam, and India. Government-backed policies to increase production domestically are the main trends expected to accelerate regional growth in the coming years.

• As per a study, around 70 per cent of customers in Asia Pacific are searching for healthier food options, with fruit powders becoming the most preferred option because of their health advantages.

KEY PLAYERS IN THE GLOBAL FRUIT POWDERS MARKET

Nutradry, DMH Ingredients, Kanegrade, Paradise Fruits, Aarkay Food Products, FutureCeuticals, NutriBotanica, La Herbal, Saipro Biotech Pvt. Ltd, Batory Foods, and International Flavors & Fragrances Inc. are some of the notable companies in the global fruit powders market.   

RECENT HAPPENINGS IN THE MARKET

• In August 2024, the Indian Institute of Horticultural Research (ICAR-IIHR) located in Hesaraghatta reported that it has devised a new technique to manufacture dragon fruit powder. This will decrease the manufacturing expenses by more than 50 per cent, at the same time, also enhancing its nutritional quality. ICAR developed this new method to support the cultivators who are opting for the farming of Red Kamalam or dragon fruit on a wide scale. The powder is often utilised in biscuits, cakes, milkshakes, and ice creams to give a magenta-pink hue. Moreover, the technology developed by the IIHR uses just 4 to 8 per cent additives and employs tray-drying or cabinet methods. Consequently, the manufacturing expenditure is considerably less, and the quality of nutrition is enhanced due to the decreased application of additives.

https://www.newindianexpress.com/states/karnataka/2024/Aug/12/new-nutrient-rich-dragon-fruit-powder-to-help-farmers

• In January 2024, a start-up in New Zealand, Ovavo, creates an innovative freeze-dried avocado powder. This powder is produced from avocados which have blemishes, imperfections or are too small making them unsuitable for retail sale. The company utilised their vacuum technology to retain avocado’s nutritional value or content, as well as increase its shelf life. In addition, the powder is placed in an 18-month shelf-stable structure and can be employed by the nutraceutical, cosmetic, and food industries.

            https://www.fooddive.com/news/new-zealand-food-tech-startup-innovates-freeze-dried-avocado-powder/704225/

DETAILED SEGMENTATION OF GLOBAL FRUIT POWDERS MARKET INCLUDED IN THIS REPORT   

This research report on the global fruit powders market has been segmented and sub-segmented based on fruit type, application, & region.     

By Fruit Type

• Pear   
• Specialty Fruits

By Application

• Beverages    
• Pharmaceuticals     
• Food Products       
• Confectionery        
• Bakery         
• Candy And Dairy Products

By Region 

• North America 
• Europe 
• Asia Pacific 
• Latin America 
• Middle East and Africa