Frozen Pizza Market

Global Frozen Pizza Market Size (2024 to 2032)

The global frozen pizza market size is expected to be worth US$ 20.87 billion in 2024, and it is projected to reach a valuation of US$ 26.85 billion by 2032, garnering an annual development rate (CAGR) of 3.2% between 2024 and 2032.

Frozen pizza is a half-baked Italian dish that refers to a half-baked pizza that is usually made from yeast flatbread dough topped with tomato sauce. Various types of cheese, meats like chicken, ham, and vegetables and fruits like bell pepper and pineapple are added to this product. Frozen pizza has a longer shelf life compared to fresh pizza due to preservatives and temperature conditions. In urban areas, frozen pizza is the most commonly purchased food. There are many types of frozen pizzas available in the market, such as filled crust pizza, thin crust pizza, and bread pizza. The trend of instant food is supposed to increase the demand for frozen pizza in the marketplace.

MARKET DRIVERS

The increased consumption of processed and packaged foods is a major factor driving the global frozen pizza market. Additionally, the ingredients used in pizza, such as fruits, herbs, and vegetables, rely heavily on unique freezing procedures to drive market growth. One of the most recent developments in the frozen food industry is cryogenic equipment that is used to freeze processed bakery products like waffles, croissants, pastries, cakes, breads, pizzas, etc. The growing demand for ready-to-eat foods has become the basis of the frozen pizza market. Also, consumers want frozen pizzas that are healthier and have true food properties. Frozen pizza is recognized today as a premium food. Consumer health awareness has increased the popularity of gluten-free frozen pizzas complementing the growth of the market. Other factors, such as rising disposable income, rising living standards and the rapid growth of large retail chains, further drive market growth. The increased use of vegan products in pizza is another key factor supposed to be driving the frozen pizza market demand during the prediction period. Lifestyle changes, coupled with growing health problems and the busy schedules of people around the world, are further fueling the market. It is also widely acclaimed at celebrations and family events, and the demand for affordable cakes and pizzas is further contributing to the growth of the market.

MARKET RESTRAINTS

Food and beverage manufacturers are affected by raw material and labor shortages from the COVID-19 outbreak. Retailers and restaurants face problems such as erratic steps by consumers due to closures and government initiatives to avoid large-scale mergers. Food safety problems have had a major impact on the consumption of processed foods. Therefore, all conditions are estimated to have some impact on the global frozen pizza market in the near future. Ready-to-eat products have a longer shelf life. Increased adoption of Western cultures and consumer modernization trends in developing countries are also estimated to drive global frozen pizza market sales. Due to a busy lifestyle with increased disposable income, consumers prefer practical food. These factors are likely to drive the global frozen pizza market during the anticipated time. Rising disposable income is expected to boost sales in the frozen pizza market as consumers in developing countries improve their lifestyles and change their eating habits.

REPORT COVERAGE

SEGMENTAL ANALYSIS 

Depending on the type of crust, the frozen pizza market is segmented into

• bread pizza
• filled crust pizza
• thin crust pizza, etc

In this segment, thin crust pizza has the highest market share due to its soft base that enhances the dining experience. The demand for thin crust pizza is expected to increase significantly over the outlook period. The frozen pizza market is also expected to be boosted by increased consumer health awareness and the presence of certain nutrients, as well as growing demand for gluten-free pizza. It also contains vitamins and minerals, which are good for your health.

Based on pizza toppings, the frozen pizza market is segregated as

• cheese
• meat
• fruits and vegetables

Fruit and vegetable toppings occupy the largest market share in this segment due to their flavor and low-fat content compared to other toppings. However, frozen pizza cheese toppings are supposed to be in high demand due to the consumer trend to experiment with new and unique topping products. Meat toppings are one of the fastest growing segments of the frozen pizza market, maintaining a 6.3% CAGR between 2021 and 2026 as the trend toward ready-to-eat frozen foods increases. In addition, the availability of a wide variety of pizzas for seasoning meat offers significant growth opportunities for the market. Additionally, chicken is a thin, versatile meat suitable for many styles of artisan pizza.

By pizza size, the frozen pizza market is segmented into

• medium
• regular
• large.

Of all the sizes available, regular sizes dominate the market due to consumer satisfaction and low cost. Consumers prefer to buy full-size pizzas. This is because it can serve up to 2 people and reduce food waste.

On the basis of distribution channels, the market is segmented into store-based and non-store distribution channels. However, based on the one-stop shopping experience, store-based distribution channels dominate the market. Online sales of frozen products have increased significantly since the beginning of 2020 when the coronavirus pandemic hit the world. Due to this, countries around the world have imposed national blockades that prevent people from leaving their homes to buy products.

REGIONAL ANALYSIS

The North American frozen pizza market is estimated to dominate the global frozen pizza market due to the high popularity and consumption of frozen pizza in the region. The United States and Canada are the largest consumers of frozen products due to their longer shelf life and the growing popularity of frozen pizza in these countries. Asia Pacific is expected to experience high growth rates in the region during the foreseen period as lifestyle changes and the focus shifts to more convenient food options among consumers. Also, the growing workforce and busy lifestyle have shifted consumer preferences towards convenient and ready-to-eat food solutions, driving healthy growth in the frozen pizza market in countries such as India and China. Additionally, the increased focus on organic pizza toppings with longer shelf life and preservative-free frozen pizzas has the potential to drive the frozen pizza market globally.

KEY PLAYERS IN THE MARKET

Major key Players in the Global Frozen Pizza Market are Hansen Foods, Inc, Freiberger Lebensmittel Gmbh Co, Atkins Nutritionals, Inc, Daiya Foods Inc, Nestlé SA, Oetker GmbH, McCain Foods Ltd, California Pizza Kitchen, One Planet Pizza, and Bellisio Foods Inc

RECENT DEVELOPMENTS IN FROZEN PIZZA INDUSTRY

• September 2019 - Conagra Brands acquired the frozen breakfast flatbread pocket sandwich from maker Sandwich Bros.