Fresh Vegetables Market

Global Fresh Vegetables Market Size (2024 To 2032)

The global fresh vegetables market size is expected to be worth USD 697.30 Billion in 2024. It is expected to grow at a CAGR of 3.40% during the forecast period and reach a value of USD 911.14 Billion by 2032. The nutritional supplements essential for a healthy human body are sourced from vegetables and fruits. The consumption of fresh vegetables induces many health benefits as it is good for the overall human body. Each vegetable has multiple benefits in the human body's organs. Consuming vegetables is becoming more common as the vegan population is increasing worldwide. People are entirely aware of the health benefits of vegetables, which is why fresh vegetables are increasing in consumption worldwide. 

The increasing demand for organically produced crops is due to awareness of health and environmental concerns. Most restaurants and food places are collaborating with local farmers for fresh and locally grown healthy vegetables to increase their market value. The demand for fresh vegetables increased after the pandemic as people became more health-conscious post-COVID. Farmers are also adopting healthy practices to reduce pesticide and chemical use by promoting soil health. Farm-to-table movement trends are gaining traction where consumers seek organically grown vegetables directly from the farm.

MARKET DRIVERS

The growing vegan population across the globe is demanding vegetables, which is driving the fresh vegetable market growth.

The rising consumer choices towards a healthy lifestyle through sustainable food choices enhance the fresh vegetable market value. Compared to other imported and processed foods, fresh vegetables have a low carbon footprint, gaining people's attention. The production of vegetables in organic procedures has become popular in recent periods by gaining people's attention for staying healthy by avoiding artificial additives. The rising health consciousness among people is allowing them to take green vegetables in their diet for weight loss, where vegetables provide essential nutrition to the body with low-fat content. Rising demand for food safety leads consumers to choose fresh and locally grown vegetables that are void of pesticides and other chemicals. Fresh green vegetables are becoming crucial in urban areas as people adapting to urbanization prefer green salads and vegetables, considering health and busy lifestyles. 

The Growing government collaborations with the private sector to promote the benefits of healthy, balanced diets. Increasing technology advancements in agriculture are creating interest among the people regarding farming, which is increasing the fresh vegetables market revenue. The increasing disposable incomes of the people are making them invest in healthy and locally grown food products, which is propelling the market growth. The consumption of meat is leading to some cardiovascular diseases, which is influencing many people to convert to vegetarianism, which is raising the demand for fresh vegetables. Government regulations and approvals for food safety, such as the US Department of Agriculture (USDA) and the Food and Drug Administration (FDA), introduced multiple regulations and guidelines for food safety and agriculture management, which is gaining people's trust regarding the health benefits of fresh vegetables. 

MARKET RESTRAINTS

The major restraining factor for the growth of the fresh vegetables market is the usage of pesticides and chemical fertilizers during the growth of vegetables, which, due to pests and diseases, decreases the quality and yield of the crop.

Most people use chemical fertilizers and pesticides to kill the pests in the crops where these vegetables taste different, which may lead to some health issues. Some farmers use medicines for the early development of the crop to gain profits. These products lack minerals and vitamins essential for the human body, hampering the market expansion. Fresh vegetables depend highly on seasonal variations and weather conditions, which are expected to hinder market growth. 

The growth of the fresh vegetable market is impeding due to the enormous favor for meat products compared to veggies among the people. Meat consumption is vast worldwide due to the high protein content in meat products. This factor acts as a challenge to the market expansion of fresh vegetables. People's choices regarding specific vegetable species may hamper the expansion of the fresh vegetable market. 

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Fresh Vegetables Market Analysis By Vegetable Type

The leafy green vegetables held the largest share of the fresh vegetable market revenue in 2023. Increased consumption of green salads across the globe regarding a healthy balanced diet and high nutritional value in leafy vegetables is enhancing the adoption of this segment in the global fresh vegetables market. Leafy greens are rich in vitamins and minerals which support vision and skin health. Leafy vegetables are rich in antioxidant activity and bolster the immune system by reducing the risk of cancer and heart disease.

Allium vegetables have gained traction recently due to their everyday use in all food products. The allium vegetables include onions and garlic, which are used in large amounts in every food recipe, boosting the allium vegetables segment by increasing the fresh vegetables market size. Allium vegetable consumption helps act as an anti-diabetic, hypolipidemic, cardioprotective, and neuroprotective, increasing demand for onions and garlic. The allium vegetables segment is anticipated to have a significant growth rate in the forecast period due to higher adoption of food recipes.

Global Fresh Vegetables Market Analysis By End-Use

The household segment held the largest share, 60%, of the global fresh vegetables market in 2023. The rising health consciousness among the population is inducing them to prioritize fresh vegetables, which are rich in minerals, vitamins, and dietary fiber. Vegetables are most used in households as vegetables bring completeness to food items, driving the growth of fresh vegetables. The household segment is anticipated to dominate in the forecast period because the demand for fresh vegetables is enormous. 

The food service segment has been gaining traction in recent years as the primary goal of food service is to provide fresh and healthy food to people. The demand for fresh vegetables to provide healthy food to the population is vast in all segments. 

Global Fresh Vegetables Market Analysis By Distribution Channel

The offline segment held the largest share of 80% in the global market in 2023 as offline stores are highly preferred as the consumers can physically verify the freshness and quality of the vegetables and purchase them. Offline distribution Channels are expected to maintain domination in the forecast period due to increased distribution channel networks worldwide. 

The online segment has also been gaining traction recently as people have become habituated to online retailing during and after the pandemic. The growing digital transformation across the globe is witnessing lucrative growth in the e-commerce sector by increasing the fresh vegetable market growth. The increasing offerings and discounts being announced by the website operators are driving market expansion growth. 

REGIONAL ANALYSIS

Asia Pacific region will be the largest contributor to the global fresh vegetables market in 2023, with a share of 65%. China, Japan, and India are the largest consumers of fresh vegetables, driving the regional market. Asia Pacific region is the largest producer and consumer of fresh vegetables worldwide, propelling the market growth. The dominance will continue over the forecast period due to increasing health concerns. The unbalanced diet of people in their busy lifestyles is leading to various health issues such as obesity, diabetes, and others. In contrast, these health conditions demand a balanced diet of leafy vegetables and green vegetables. The rising disposable incomes and increasing population strength increase the demand for fresh vegetables market expansion. 

North American region held the second position in the global fresh vegetables market in 2023 and is anticipated to have a significant steady growth rate over the forecast period. The growing consumption of fresh food products in developed countries like the US and Canada is driving the regional market because of their nutritional value. The changing food habits and lifestyle induce people to adopt healthy food consumption. The rising prevalence of lifestyle health issues and the massive consumption of meat leading to health issues encourage people to adopt fresh green vegetables, boosting the regional market. 

European region held the third position in the global market and is estimated to have steady growth over the forecast period due to the massive consumption of green salads across the region.

KEY PLAYERS IN THE GLOBAL FRESH VEGETABLES MARKET

Major Players in The Fresh Vegetables Market are Dole Food Company, Inc., Fresh Del Monte, Keelings, Tanimura & Antle, BelOrta, Fresh Point Inc., Mirak Group, Global Fresh Trading FZE, Goknur Gida, C.H. Robinson Worldwide, Inc.

RECENT HAPPENINGS IN THE MARKET

• Walmart announced its collaboration with Plenty, a vertical farming company, to bring locally grown, freshly produced vegetables to its stores.
• In June 2023, Fresh Point Inc. acquired BIX Produce to expand the market by raising the customer base by offering freshly cut items and promoting specialty offerings in low economic areas. 
• In February 2023, Ocado Retail, an online grocery retailer, announced its partnership with Vertical Future, a vertical farming company in the UK. The farm is expected to produce leafy greens and tomatoes for the Ocado Retail customers.
• In January 2023, Dole plc announced that it was handing over its Fresh Vegetables Division to Fresh Express Incorporated for innovation, efficiency, and food safety, which is expected to increase the market revenue through its offerings and services.
• In December 2022, Keelings partnered with charitable firm Fare Share, whose aim is to provide healthy, fresh, and nutritious food to families and children by reducing hunger. 

DETAILED SEGMENTATION OF THE GLOBAL FRESH VEGETABLES MARKET INCLUDED IN THIS REPORT

This research report on the global fresh vegetables market has been segmented and sub-segmented based on vegetable type, end-use, distribution channel, and region.

By Vegetable Type

• Leafy Greens
• Cruciferous Vegetables
• Root Vegetables
• Allium Vegetables
• Solanaceous Vegetables
• Legumes
• Cucurbitaceous Vegetables

By End-Use

• Household Consumption
• Food Processing
• Foodservice
• Others

By Distribution Channel

• Online
• Offline

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa