Food Fortifying Agents Market

Global Food Fortifying Agents Market Size (2024 to 2029)

The size of the global food fortifying agents market is expected to be worth USD 98.23 billion in 2024 and grow at a CAGR of 10.60% from 2024 to 2029 to achieve USD 162.56 billion by 2029.

The practice of intentionally increasing the content of essential micronutrients in food to enhance the overall nutritional value to improve public health is known as food fortification. Food-fortifying agents are substances that are added to food to help prevent deficiencies and promote the health of the public. They can be vitamins like vitamin D, B, etc., or minerals like iron, calcium, and other trace elements like folic acid and iodine. Food fortifying agents are commonly used in staple foods like milk, cereals, salt, etc. Also, they are added to various processed foods. Hence, this is a useful practice to address the nutrient gaps in diets, especially in some regions with restricted availability of diverse and nutritious foods, and support the overall health of the public.

Recent Developments in Food Fortifying Agents Industry

• In January 2022, Cargill established an innovation hub in India to meet the rising consumer demand for products that provide nutritious food. By working with its F&B customers in India to jointly produce nutritious food choices for consumers, Cargill can better understand consumer preferences, translate global industry trends into local applications, and speed up customer product innovation pipelines.

REPORT COVERAGE

Drivers

One of the major drivers of market growth is the rising number of nutrient deficiency disorders globally. Recently, a surge in malnutrition and nutrient deficiencies among people is becoming a global health concern. This may be due to inadequate intake of essential micronutrients like vitamins, minerals, and other trace elements. Further, these deficiencies can cause various health issues such as rickets, anemia, goiter, etc. To prevent these deficiency disorders from occurring, there is a requirement for healthy and nutritious food, which is causing an increasing demand for fortified food agents in food products to effectively address the nutritional gaps and boost overall public health. This attribute is majorly influencing the food fortifying agents' market demand.

Another driver that is boosting the market share is the growing health consciousness among consumers. Nowadays, people are focusing more on health and well-being, which is inducing the demand for healthy and nutritious food products so to maintain a fit body. Hence, the demand for foods that are enriched with food-fortifying agents such as vitamins, minerals, amino acids, and other beneficial trace elements is increasing among health-conscious people to enhance the nutritional value of their diets. This can also help these consumers to stay away from nutrient deficiency disorders, and it helps to promote a healthy lifestyle. This growing demand to maintain good health by consuming essential nutrients through fortified food is boosting the demand for the fortifying food agents market among health-conscious consumers.

Also, the initiatives by government and regulatory bodies in response to the global concern of malnutrition and nutrient deficiency is contributing to an increase in the demand for the market size. The main aim of the government and other regulatory bodies is to improve public health by ensuring healthy diets for the people, and this can be achieved using food-fortifying agents in their daily diet. These initiatives add a specific amount of vitamins, minerals, and other essential elements to public food and promote the overall well-being of the population. Hence this major contribution by the government and other regulatory bodies is boosting the market demand globally. 

Restraints

One of the major restraints for the market is the high cost involved in the food fortification process. Adding extra nutrients to food can make the production of these fortified foods more costly than normal food, as this can involve extra steps and sometimes special ingredients to ensure that the nutrients are added in the right amounts. In some regions, people are very sensitive to the high prices of food products, and they may prefer not to adopt fortified food; instead, they consume normal food without adding food-fortifying agents. This price sensitivity among consumers can lead to restricting market growth as demand may be affected by the high prices involved in food fortification.

Another major restraint to the market expansion is growing competition from natural sources. As people are becoming more health conscious, they are mainly preferring natural foods rather than foods that have been fortified with extra nutrients. The demand for natural foods like fruits, vegetables, and whole grains is increasing due to the natural presence of various vitamins and minerals in them. Hence, this thought of getting nutrients from natural resources over fortified foods is restraining the market demand.

Opportunities

One significant opportunity for market growth is offered by the growing aging population and specific health conditions. As the population becomes aged, there is a growing demand for nutritious and healthy food to meet the nutritional requirement of older people. Fortified food is produced by adding food-fortifying agents like minerals, vitamins, and other essential trace elements, and this can be best fit as a daily diet for aged people. This can help to address age-related health concerns like immunity, bone health, and anemia and boost the overall health and well-being of old people. This can induce the demand for food-fortifying agents.

Further, the growth opportunity for the market is provided by the growing demand for food-fortifying agents in the food and beverage industry as food manufacturers want to fulfill the demand of health-conscious people, as they are seeking healthy and nutritious food products to promote a healthy lifestyle. The food-fortifying agents help them to add essential nutrients and improve the nutritional value of the food products. Hence, there is an increase in the demand for food-fortifying agents in food and beverages to enhance product nutrition and extend the shelf life of certain food products and drinks. This can attract a large consumer base and helps to boost market growth.

Food Fortifying Agents Market Segmentation Analysis:

By Type

• Minerals
• Vitamins
• Carbohydrates
• Prebiotics
• Probiotics

By type, the vitamin segment is ruling the market share during the forecasted period. Vitamins as food-fortifying agents include vitamins A, D, C, E, and B, etc., and play a crucial role in promoting overall health and well-being. Fortified food with vitamins is a very beneficial strategy to enhance the nutritional content, which is boosting the demand for this segment. At the same time, the minerals segment is expected to grow at the fastest rate during the projected period. The mainly used minerals as fortifying food agents are iron, zinc, calcium, magnesium, etc., which are essential for boosting the various body functions and are specially added to treat nutrient deficiencies in public. This attribute induces the demand for this segment.

By Application

• Cereal & Cereal-based Products
• Bulk Food Items

By application, the cereal & cereal-based products are dominating the food fortifying agents market demand during the projected period. This segment involves foods like breakfast cereals, oats, rice, and wheat-based products, and demand for these food products is increasing globally. Cereals are the staple foods that are consumed globally, and fortifying them with essential micronutrients helps to improve their nutritional value, and this attracts more consumer base. Hence promoting the demand for fortifying food agents in this segment. However, the bulk food items segment is deemed to have a significant market share during the forecasted period. This may include flour, sugar, salt, and cooking oil, which are daily consumed by people hence making these bulk food products enriched with essential vitamins and minerals by adding fortifying food agents helps to boost the immunity and overall health of the consumers by making their daily diet more nutritious and healthy. This attribute is significantly gaining market share in the coming years.

By Region Analysis

North America is dominating the fortifying food agents market share during the projected period. Owing to the growing consumer demand for healthy and nutritious food among consumers in this region. Also, the growing cases of nutrient deficiencies and malnutrition are creating awareness in the people of this area, leading to a boost in demand for healthy food options, which include fortified food and beverages. This growing demand is significantly promoting market growth. At the same time, Asia Pacific is expected to grow at the fastest CAGR during the projected period. Owing to the growing population and changing dietary preferences of the consumers. This region is facing various challenges related to nutrition, including malnutrition and micronutrient deficiencies, which are inducing increased demand for fortified food products among consumers, ultimately leading to an increase in the demand for fortifying food agents in the food products.

Key Players in the Market

Major Key Players in the Global Food Fortifying Agents Market are

• Cargill Incorporated
• Archer Daniels Midland Company
• BASF SE
• DuPont
• Advanced Organic Materials, S.A.
• DSM
• Arla Foods Amba
• Tate & Lyle
• Ingredion
• Nestle SA