Farro Market

Farro Market Size, Share, Growth (2023-2028)

Farro Market Size was worth US$ 178.9 Million in 2023 and is anticipated to reach a valuation of US$ 513.8 Million by 2028 with a CAGR of 10.1 %.

Farro Market Overview

Farro, also known as hulled wheat, is an ancient crop indigenous to the Mediterranean region. It can be obtained using both organic and conventional methods. It is a blend of grains from various species high in fiber and protein. It is a non-hybrid wheat with a chewy texture. It has a variety of health benefits and contains a variety of vitamins and minerals. Because of their environmental adaptability, they are also safe from attack by wild herbs and weeds. It is used in a variety of cuisines and recipes, and it is celebrated in food festivals all over the world, increasing market demand for farro and related products. Soups and pizzas are also made with them. Consumers' lifestyles are changing due to rising disposable income and the prevalence of various health diseases such as obesity and digestive issues. They are staying healthy, and there is a shift toward healthier eating habits. There is also an increase in demand for organic and green-label products, particularly in urban areas. Food sciences have become an important area of research and have induced farro market growth by providing numerous opportunities to market players. It is widely used in the retail and restaurant industries for food detailing, salads, garnishing, etc.

REPORT COVERAGE:

Farro Market Drivers:

The widespread use of Farro in various food combinations is the primary driver of the global Farro market demand. For example, broccoli and Farro can easily combine to make a nutritious salad. This has significantly increased market demand. Many retail outlets are aggressively promoting farro products. Farro is regarded as a helpful food. Many manufacturers are constantly experimenting with Farro to expand its application. Its demand in the food and beverage industry has increased due to increased innovation and increased consumer awareness of the benefits of functional foods. Wheat bran products are popular among consumers due to their health benefits and fiber content. They are also high in antioxidants and contain various vitamins and minerals. Consumers are also shifting to plant-based diets and seeking meat alternatives made from whole grains and Farro. Organic staple grains and convenience foods are becoming more popular. They also demand high-quality products, which has increased market demand.

Farro Market Restraints:

Farro harvest has a low yield compared to other staple grains, discouraging farmers from investing in these crops. Pesticides and chemicals are also used excessively in farming, lowering Farro's quality and nutritional value. Prices of raw materials and agricultural equipment continue to fluctuate due to intense competition in the market, which raises the cost of products. There is also a growing trend of consuming gluten-free products due to various gut issues, which can significantly impact market growth. Excessive gluten consumption can result in a variety of health problems. During the forecast period, all of these factors may have a negative impact on growth and limit the global farro market.

Global Farro Market Opportunities:

The Market offers plenty of room for manufacturers to expand. Since there is such high demand, producers should grow and diversify their operations to attract more customers. The manufacturers must invest resources in distinguishing their offerings to win over more customers. They need to improve product quality and offer high-quality products through continuous investment in research and development activities. They need to aggressively promote the benefits of farro consumption to make consumers aware and attract them. 

COVID-19 Impact on the Global Farro Market:

The COVID- 19 pandemic had a negative impact on all sectors. It had an impact on the global farro market by disrupting its supply chain and causing transportation restrictions all over the world. It reduced revenue generated by key market players. However, as consumers became more health conscious and focused on their gut health, they began to consume more fiber and probiotics in their meals. They want to avoid diseases caused by poor lifestyle choices. There is a growing demand for high-fiber and functional foods, and many manufacturers are developing new products in this category in the form of snacks and processed foods. The agriculture sector suffered due to a market shortage of raw materials. Consumers are shifting to plant-based diets that call for more millet and bran. During the forecast period, demand for nutrient-rich foods is expected to rise, and the global Farro Market is expected to rebound strongly.

Global Farro Market Segmentation:

Global Farro Market: By Product Type 

• Whole Grain FarroSemi Pearled

• Pearled

According to product type, the whole grain farro segment has the largest market share and is expected to dominate during the forecast period. This is because they are more nutritious and have a higher nutritional value. The semi-pearled and pearled segments are also expected to grow rapidly because they require less cooking time and have more applications in modern recipes.

Global Farro Market: By Distribution Channel

• Online Retail

• Offline Retail

Based on Distribution Channels, the Offline retail segment holds the maximum market share because of the increasing number of supermarkets and hypermarkets that can accumulate a wide variety of products in a single location. It enables consumers to discover new products and compare them quickly in order to make an informed purchase decision. They provide a lot of conveniences and are frequently used for grocery shopping. The online retail segment is also expected to grow rapidly as internet penetration increases and consumer shopping habits shift. 

Global Farro Market: By Nature

• Organic 

• Conventional  

According to nature, the conventional segment is expected to dominate the market because conventional methods of sourcing farro are inexpensive, and prices are lower when compared to organic Farro. However, the organic segment is also expanding rapidly, owing to rising consumer awareness and demand for pesticide- and GMO-free organic products.

Global Farro Market Segmentation: By Region

• North America

• Europe

• Asia-Pacific

• Middle East & Africa

• Latin America

Europe has dominated the Global Farro Market by region due to increased demand for plant-based foods and substantial supply. Europe is also a significant consumer and producer of farro and related products. Consumers in this region are becoming more health-conscious and conscious of their nutritional intake. They also use modern farming techniques and engage in agrobiodiversity discussions. However, the North American region is expected to grow the fastest due to the rising demand for Italian foods. In addition, consumers are shifting to vegan and plant-based foods.

Global Farro Market Key Players:

1. Woodland Foods

2. Bluebird Grain Farms

3. Whole Foods Market Services Inc.

4. Nature's Earthly Choice

5. Poggio del Farro Srl

6. Vigo Importing Co. Inc. 

7. Timeless Seeds Inc. 

8. Bob's RED Mill Natural Foods

9. Roland Foods LLC 

10. Waitrose & Partners