Face Mask Market

Global Face Mask Market Size (2024 to 2029)

The global face mask market is expected to grow at a CAGR of 26.1% from 2024 to 2029 and the global market is anticipated to be worth USD 478.8 billion by 2028 from USD 150.1 billion in 2023.

The face mask is a kind of defensive mask that serves to secure against airborne sicknesses like COVID-19, flu, chickenpox, mumps, and measles. It is a half-face mask that secures the nose, jawline, and mouth. Besides, the episodes of respiratory contamination-based pandemic illnesses such as H1N1 and COVID-19 fuel the interest in face masks among bleeding-edge well-being laborers, for example, specialists on call, attendants, and clinical professionals. N95 respirator masks are finding significant use in ensuring medical services laborers against work-related presentation to irresistible infections and miniature life forms.

Global Face Mask Market Drivers:

Factors such as global health crises, government mandates and regulations are majorly driving the growth of the face mask market. During the COVID-19 pandemic, several countries worldwide have initiated mask mandates to control the rapid spread of the coronavirus. According to one of the studies published online, face masks were as effective as 78% in preventing the transmission of COVID-19 and 52 billion face masks were manufactured in 2020. Likewise, the recent COVID-19 pandemic has contributed to the increased demand for face masks in recent days. However, people have realized the importance of using a face mask when they are in crowded areas and pollution and many people made using a face mask a habit in their regular lives. This trend is likely to continue throughout the forecast period and boost the global face mask market growth.

The growing awareness of personal hygiene is fuelling the growth rate of the global face mask market. Rise in the pollution levels worldwide and the growing prevalence of respiratory diseases are propelling the demand for face masks and boosting the global market growth. Winter is considered as a respiratory illness season and an increased usage of face masks can be noticed in these times. People of health authorities such as U.S. Public Health officials encourage people to use face masks to stay safe from respiratory infections such as influenza, respiratory syncytial virus (RSV), pneumonia and others. The growing usage of face masks in industries, increasing adoption of face masks in healthcare settings, rise in the number of public health awareness campaigns, technological developments in mask designs and growing disposable income are further promoting the global face mask market growth.

Global Face Mask Market Restraints:

The widespread vaccine distribution is reducing the demand for face masks and hampering the global market growth. Resistance from people to use face masks, misinformation and skepticism about mask effectiveness and perception of discomfort and inconvenience are further impeding the global market growth.

Impact of COVID-19 on the global face mask market:

The coronavirus outbreak has skyrocketed the demand for face masks like never before. The strict government rules to wear face masks to avoid the spread of this virus have promoted the market in a humungous manner. Several non-related companies also started making these face masks to meet the demand of the hour. The same trend is likely to continue for some years with the rising preference for hygiene among consumers around the world.

REPORT COVERAGE:

This research report on the global face mask market has been segmented and sub-segmented based on product, application, distribution channel and region.

Global Face Mask Market – By Product:

• Protective/Dust
• Disposable
• Non-Woven

Based on product, the disposable segment occupied a share of 44.7% of the global market in 2023 and the domination of the segment is anticipated to continue throughout the forecast period. The convenience and one-time use appeal of disposable masks is majorly driving the growth of the disposable masks segment in the worldwide market. The growing usage of single-use masks in healthcare and public spaces and increased production capacities are fuelling the growth rate of the disposable segment in the global market. An estimated 2 billion disposable face masks are being manufactured daily. An increasing number of innovations in the manufacturing of disposable masks such as using biodegradable materials is contributing to the growth of the disposable segment.

The protective/dust segment is anticipated to account for a substantial share of the worldwide market during the forecast period owing to the growing awareness among people regarding respiratory health and increasing usage of these masks in construction and manufacturing sectors.

Global Face Mask Market – By Application:

• Industrial
• Personal

Based on application, the personal segment dominated the face mask market in 2022 and accounted for 79.4% of the worldwide market share. The lead of the personal segment in the global market is anticipated to continue throughout the forecast period. The domination of the personal segment is attributed to the rapid adoption of reusable and stylish masks, growing air pollution levels and rising prevalence of respiratory diseases.

The industrial segment is anticipated to witness a healthy CAGR during the forecast period in the global market.

Global Face Mask Market – By Distribution Channel:

• Offline
• Online

Based on the distribution channel, the offline segment led the market in 2022 and accounted for 76.1% of the worldwide market share and is estimated to grow at a healthy CAGR during the forecast period. Offline distribution channels for face masks such as pharmacies, supermarkets, convenience stores and retail stores offer immediate availability of the products, which is one of the primary factors propelling the growth of the offline segment in the global market.

On the other hand, the online segment is anticipated to account for a substantial share of the worldwide market during the forecast period witnessing the fastest CAGR. The sales for face masks over online platforms have grown significantly and the trend is likely to accelerate during the forecast period and propel the segmental growth. The preference of people for contactless shopping and home delivery has increased considerably in recent days, which is contributing to the growth of the online segment.

Global Face Mask Market – By Region:

• North America 
• Europe 
• Asia Pacific
• Latin America 
• Middle East and Africa 

The Asia Pacific dominated the face mask market and held 40.8% of the global market share in 2022. The domination of the Asia-Pacific region in the worldwide market is expected to continue throughout the forecast period. The adoption rate of face masks is high in the Asia-Pacific countries due to the growing pollution, which is majorly driving the APAC market growth. Technological innovations in mask design and materials and rising awareness of respiratory health are further promoting the face mask market in the Asia-Pacific region.

North America emerged as the second-largest regional segment in the global market in 2022, accounting for 29.4% of the worldwide market share. The North American face mask market is anticipated to grow at a promising CAGR during the forecast period. The growth of the North American market is primarily driven by growing healthcare awareness, pollution concerns, fashion trends, COVID-19 impact, health-conscious consumers and stringent pollution regulations. The U.S. occupied most of the North American market share in 2022 and is expected to register notable growth during the forecast period owing to the growing adoption of designer and branded masks.

Europe stood as the third-largest regional market for face masks worldwide in 2022 and is expected to hold a substantial share of the global market during the forecast period. The air quality concerns and an increasing number of initiatives by the governments of European countries to promote the usage of face masks are driving the European market growth.

Regions such as Latin America, Middle East and Africa are estimated to hold a considerable share of the worldwide market during the forecast period.

KEY MARKET PLAYERS:

Moldex, Shanghai Dasheng, Kimberly-Clark, BDS, Gerson, Halyard Healthcare, SAS Safety Corp., Honeywell, Irema, KOWA, McKesson, MolnlyckeHealth, Sinotextiles and DACH are playing a leading role in the worldwide face mask market.