Fabric Wash and Care Market

Global Fabric Wash and Care Market Size (2024 to 2032)

As per our analysis report, the global fabric wash and care market is expected to reach USD 177.37 billion by 2032 from USD 101.70 billion in 2024, growing at a compound annual growth rate (CAGR) of 7.2 % during the forecast timeline.

Current Scenario of the Global Fabric Wash and Care Market

India captures most of the different colors of fabric. The investigation also indicated that the largest quantity of textile products had been supplied to India.

Washing and fabric care refers to products used to clean furniture and clothing. It is very important to use cleaning products to keep the cloth soft and clean. There are a variety of fabric wash products available in the market, such as detergents, soaps, bleach, fabric softeners, etc. Different types of clothing require a specific care guide, like dry cleaning or hand washing, to keep them looking their best. Fabric products can also work on different seasonal clothing. Fabric washing products can be used for different types of fabrics such as acrylic, cotton, denim, linen, microfiber, nylon, polyester, rayon, silk, lycra, velvet, and wool with a growing population and rising income levels of middle-class consumers, the market demand for fabric care and washing is increasing. Consumers could spend more of their disposable income on keeping their clothes clean. Therefore, they would spend more on the best fabric care and washing products. Another factor that is supporting the call for fabric wash and care is the increased production of related products in China and other parts of Asia.

MARKET DRIVERS

Market players have launched innovative and environmentally friendly textile cleaning products without compromising the cleaning aspect.

Fabric conditioners are a niche segment of the global fabric wash and care market. The segment has huge development potential in the upcoming years because of escalated consumer awareness of the benefits of using fabric softeners. Moreover, market players have released innovative fabric conditioners with natural ingredients and multiple fragrances to develop the effectiveness of products and escalate their customer base. The market for fabric conditioners is experiencing strong growth because these products allow easy washing and maintain the softness of clothes. Marketing initiatives such as point-of-sale promotions and discount offers have caught the attention of consumers. In addition, the market is very competitive due to the presence of several well-established players who offer products at affordable prices within the budget of consumers and thereby increase their customer base.

Improving economies and increasing disposable income for consumers in several countries have led to better lifestyles. With the increase in disposable income, consumers are turning to advanced cleaning products to maintain the quality and shelf life of their branded clothing. The adoption is further complemented by increased consumer awareness of the need to use recommended fabric cleaners for washing machines to prevent damage to fabrics and to increase the life of the machine. Growing awareness of the likely harmful effects of chemical-based textile cleaners has encouraged customers to opt for environmentally friendly fabric cleaners. These aspects are likely to reinforce the demand for fabric wash and care products in the future.

MARKET RESTRAINTS

However, the availability of counterfeit products in the local and international markets is an important factor that is supposed to hamper the growth of the target market. Besides, the high fragmentation of the global market is another factor that is estimated to restrict the growth of the target market during the forecast period.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Fabric Wash and Care Market By Product Type

The growth in purchasing power has encouraged customers to buy high-end designer clothes, which has resulted in an increase in demand for fabric softeners/conditioners to maintain the quality of the fabric, thus driving the growth of this segment.

Among product types, the fabric detergents segment is expected to account for the largest market share during the prediction period. Several companies are focused on producing advanced fabric conditioners combined with a variety of scents and natural components to increase the effectiveness of the products, which in turn drives the growth of the market. Detergents are the top-selling fabric care and washing products, accounting for approximately 59% of the total fabric care and washing market size in 2019, followed by fabric softeners/conditioners. From a growth perspective, the fabric softener/conditioner segment would experience the highest CAGR among the different types of fabric care and laundry products.

Global Fabric Wash and Care Market By End-User

According to the end-user, the residential sector occupies the largest share of the fabric washing and care market with more than 43%.

The adoption of these products has grown in popularity among residential users due to the availability of a wide range of affordable detergents and fabric conditioners. In addition, the growing demand for liquid detergents among households, due to the convenience they offer compared to conventional soaps and wash bars, complements the market growth.

REGIONAL ANALYSIS

APAC led the market in 2022 and is expected to grow at a promising CAGR during the forecast period among all the regions in the global market.

Rising disposable income and consumer awareness of the benefits of using quality textile detergents and conditioners have fueled the growth of the fabric wash and care market in the Asia Pacific. The region is one of the largest producers of detergents and is supposed to be the largest consumer of the general market in the coming years. Developing economies like India and China are encouraging the growth of the market, due to the increase in population in these countries and the improvement in living standards. The growing awareness of the advantages of fabric cleaning products in maintaining the quality of garments among different end-users has driven the growth of the market. Market players are striving to launch fabric cleaning products that are less water-dependent to meet demand from countries like India, China, and Indonesia, which lack water. Rising disposable income and improving lifestyles in the region are encouraging customers to opt for premium fabric cleaning products.

The North American fabric care and wash market is supposed to represent a significant share of the market in terms of revenue, due to the increasing use of liquid laundry and cleaning detergents.

In addition, the high demand for user-friendly cleaning products is another factor that is likely to drive the growth of the target market. Moreover, Latin America the Middle East, and Africa markets are anticipated to experience moderate growth during the conjecture period.

KEY MARKET PLAYERS

Companies such as Colgate-Palmolive, Church & Dwight Co., Inc., Unilever Group, Procter & Gamble, Henkel AG & Company, Reckitt Benckiser Group Plc, The National Detergent Company, S.A.O.G., and Nice Group are playing a leading role in the global fabric wash and care market.

RECENT HAPPENINGS IN THE MARKET

• In November 2020, P&G expanded its fabric care product portfolio; and launched "Ariel Laundry PODs" in India. Ariel, one of P&G's leading detergent brands, is driving innovation in the country.

• In June 2020, Wipro Consumer launched an anti-germ liquid detergent, a fabric conditioner. With the coronavirus crisis reminding customers to focus more on health and hygiene, Wipro Consumer Care and Lighting has released a liquid fabric wash and conditioner with a germ protection formula that helps sanitize clothing.
• In September 2020, SCHUTZEN Chemical Group launched the SCHUTZEN WEAR SAFE fabric softener and disinfectant. To create a healthy and germ-free environment, SCHUTZEN Chemical Group, the leading manufacturer of diversified specialty chemicals, has launched SCHUTZEN WEAR SAFE Garment Softener and Sanitizer to help people navigate the new normal.

DETAILED SEGMENTATION OF THE GLOBAL FABRIC WASH AND CARE MARKET INCLUDED IN THIS REPORT

This research report on the global fabric wash and care market has been segmented and sub-segmented based on product type, end-user, form, application, distribution channel, and region.

By Product Type

• Fabric Softener/ Conditioner
• Detergent
• Bleach

By End-User

• Residential
• Healthcare
• Aviation
• Hospitality
• Automotive

By Form

• Liquid
• Powder

By Application

• Stain Removal
• Odor Removal
• Freshness
• Others

By Distribution Channel

• Convenience Stores
• Pharmacies and Drugstores
• Hypermarkets
• Supermarkets
• Online

By Region

• North America 
• Europe 
• Asia Pacific 
• Latin America 
• Middle East and Africa