Fabric Softeners and Conditioners Market

Global Fabric Softeners and Conditioners Market Size (2024 to 2032)

The size of the global fabric softeners and conditioners market was valued at USD 21.13 billion in 2023. The global market size is expected to grow at a CAGR of 4.48% from 2024 to 2032 and be worth USD 31.35 billion by 2032 from USD 22.08 billion in 2024.

Current Scenario of the Global Fabric Softness and Conditioners Market

Fabric softeners increase the shelf life of materials, especially wool and other delicate fabrics, which helps keep the fibers smooth and soft to extend the life of the garment.

Fabric softeners and conditioners are chemicals used to soften fabrics and prevent static from getting caught in them. This covers the material with a thin layer of lubrication, which gives the garment a soft feeling. Fabric softeners and conditioners are applied while the clothes are in the washing machine. They have high static properties and are suitable for all washing machines and most fabrics. It is also famous for its biodegradability. Laundry detergents are often dry clothes, especially when washed with hard water. In addition to giving clothes a fresh smell, fabric softeners and conditioners soften clothes and protect the skin.

MARKET DRIVERS

The fabric softeners and conditioners market is expected to grow at a significant rate in the near future with their adoption to maintain the elasticity of the fabric.

As consumers begin to gain benefits in terms of money and quality, the demand for fabric softeners and conditioners is expected to increase. In addition, chemical conditioners tend to contaminate water, so manufacturers now offer eco-friendly fabric conditioners. They are supposed to contribute to the growth of the global fabric softeners and conditioners market. As consumers increase their disposable income and their willingness to spend on premium products in developing countries, the purchase of categories such as fabric softeners and conditioners increases. The product is very suitable for consumers facing water quality problems. Hence, developing countries that meet water quality problems are likely to be at the forefront of market growth during the forecast period.

MARKET RESTRAINTS

However, certain factors are expected to slow the growth of the market during the forecast period, including excessive use of fabric softeners and conditioners that tend to damage clothing. Also, chemical-based softeners and conditioners can cause difficulty breathing, affecting the lungs and causing cancer to develop. Therefore, products based on natural ingredients are considered an opportunity for manufacturers working in this market.

REPORT COVERAGE

REGIONAL ANALYSIS

In India, the main actors, including Procter & Gamble, have established Karnataka Soaps & Detergents Ltd. with the advent of powerful domestic manufacturers such as Jyothi Laboratories Ltd it is expected to compete with competitors entering the market through extensive marketing campaigns in social and electronic platforms.

KEY MARKET PLAYERS

Dropps, LG, Household Health, Reckitt Benckiser Group PLC., Unilever PLC., Colgate Palmolive Company, Henkel AG & Co. KGaA, Procter & Gamble Co., Kao Corporation, Lion Corporation and Sun Products Corporation are some of the notable companies in the global fabric softeners and conditioners market.

RECENT HAPPENINGS IN THE MARKET

• In March 2019, Proctor & Gamble launched its factory product line under the Home-Made Simple brand. In this category, the company will offer a variety of products, including soaps, all-purpose detergents, laundry detergents, and fabric softeners.

• In April 2018, Unilever launched the children's fabric conditioner under the Comfort Pure brand. This product is also suitable for the clothing of people with sensitive skin.

DETAILED SEGMENTATION OF THE GLOBAL FABRIC SOFTENERS AND CONDITIONERS MARKET INCLUDED IN THIS REPORT

This research report on the global fabric softeners and conditioners market has been segmented and sub-segmented into the following categories.

By Product Type

• Liquid Softeners
• Drying Sheets

Liquid softeners have high demand in both developed and developing countries, which is foreseen to continue in the coming years.

By Application

• Residential
• Commercial

By Active Ingredient

• Cationic Softeners
• Anionic Softeners

By Distribution Channel

• Direct Sales
• Distributor Sales

The direct sales segment accounts for the prominent share, attributing to the full range of options available directly for the consumers to choose.

By Region

• North America
• Europe 
• Asia Pacific 
• Latin America
• The Middle East and Africa