Eye Tracking Market

Global Eye Tracking Market Size (2024-2032)

The size of the global eye-tracking market was valued at USD 1.82 billion in 2023. The global market is further estimated to grow at a remarkable CAGR of 27.4% from 2024 to 2032 and be worth USD 16.09 billion by 2032 from USD 2.32 billion in 2024.

MARKET DRIVERS

Growing Demand for Eye-tracking Technology from Healthcare, Gaming, Advertising and Market Research Industries

Eye-tracking technology is used to generate insights into human behavior, preferences, and reactions in real-time, and it plays a vital role in these industries. The adoption of these technologies in healthcare has been growing rapidly over the last several years, and this technology is being used for medical diagnosis, assistive technology for people with disabilities, and rehabilitation. Likewise, eye tracking is being used for player performance analysis and to improve the user experience in the gaming industry. Eye tracking is being used in the advertising and market research industry to analyze consumer behavior and preferences.

Technological Advancements in Eye Tracking Technology

Recent technological advancements have significantly improved the accuracy, speed, and reliability of eye-tracking systems. In recent years, eye-tracking technologies have been integrated with technological advancements such as AI and ML and this has substantially increased the accuracy of the analysis and interpretation of eye movement data. Likewise, technological advancements have made eye-tracking technologies more accurate, efficient, and cost-effective. The adoption of technological advancements in eye-tracking technologies to improve capabilities is estimated to fuel market growth in the coming years.

Rapid Adoption of Eye Tracking in Consumer Electronics

The usage of eye tracking in consumer electronics such as smartphones, laptops, and virtual reality headsets has been on the rise for the last few years, and this trend is likely to be fueled in the coming years and result favorably in market growth. For instance, smartphone users have been using eye tracking to develop various features, including gaze-controlled scrolling and facial recognition. Likewise, eye-tracking technologies are being used to provide more immersive and interactive experiences in virtual reality handsets.

In addition, the growing awareness regarding the benefits of eye-tracking technologies, such as improved user experience, increased productivity, and aid in medical diagnosis across various industries, favor the market’s growth rate. Factors such as the growing number of R&D activities by the market participants and academic institutions, increasing usage of eye tracking in assistive technology for people with disabilities, the increasing popularity of esports and rising usage of eye tracking in academic research, particularly in fields such as psychology, neuroscience, and marketing further promote the eye tracking market growth.

MARKET RESTRAINTS

High Costs Associated with Eye-Tracking Technologies

Poor awareness among the people regarding the potential benefits of eye tracking and privacy concerns associated with eye-tracking technology further hinder market growth. Technical limitations, such as the need for calibration, are another significant obstacle to the growth rate of the eye-tracking market. The availability of alternative technologies such as facial recognition and biometric sensors and their increasing adoption by several organizations impede the market growth.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Eye Tracking Market By Component

The hardware segment had the largest share of the worldwide market in 2023 and is expected to witness a prominent CAGR during the forecast period. The increasing demand for eye-tracking technology from industries such as healthcare, gaming, and automotive to improve patient care, enhance user experiences, and develop safer and more efficient vehicles is one of the major factors propelling segmental growth. Technological advancements in eye tracking hardware, such as the development of smaller, more accurate sensors and cameras, rapid adoption of eye tracking technology in consumer electronics and rising investments for the R&D of eye tracking hardware by market participants further boost the growth rate of the segment.

The software segment accounted for a considerable share of the global market in 2023 and is expected to grow at a healthy CAGR during the forecast period. The segmental growth is majorly driven by the rapid adoption of eye-tracking technology in market research and advertising, increasing demand for eye-tracking software in healthcare, and technological advancements in eye-tracking software such as the development of machine learning algorithms and predictive analytics. In addition, the rising awareness and adoption of eye-tracking technology in academic research in which software is used to study human behavior and cognitive processes and the growing demand for eye-tracking software in virtual and augmented reality applications further boost the segmental growth.

Global Eye Tracking Market By Product Type

The remote eye tracking segment is estimated to grow at the fastest CAGR during the forecast period. The growing adoption of cloud computing in eye tracking, rising adoption of remote eye tracking technology in usability testing and user experience research and increasing demand for remote eye tracking technology in market research and advertising majorly support the segmental growth. In addition, technological advancements in remote eye tracking technology, rising awareness and adoption of remote eye tracking technology in healthcare and growing use of remote eye tracking technology in virtual and augmented reality applications further fuel the growth rate of the segment.

The mobile segment had a considerable share of the global market in 2023 and is predicted to grow at a healthy CAGR during the forecast period. Factors such as the growing use of eye-tracking technology in mobile gaming, rising demand for eye-tracking technology in mobile advertising and marketing, and increasing adoption of mobile eye-tracking technology in healthcare contribute to the segmental growth majorly.

Global Eye Tracking Market By Application

The HCI segment led the market in 2023 and is predicted to register a noteworthy CAGR during the forecast period. The rapid adoption of eye-tracking technology in various industries, including gaming, advertising, and market research, rising demand for personalized and adaptive user interfaces, and increasing interest in the use of eye-tracking technology for accessibility purposes such as assisting individuals with disabilities in interacting with digital interfaces drive the growth rate of the segment.

The medical segment accounted for a considerable share of the global market in 2023 and is expected to witness a healthy CAGR in the coming years owing to the rising incidence of eye-related diseases and conditions, such as age-related macular degeneration (AMD), glaucoma, and diabetic retinopathy, growing demand for non-invasive and remote diagnostic and monitoring solutions and growing adoption of telemedicine solutions primarily boost the segmental growth.

REGIONAL ANALYSIS

North America led the eye-tracking market in 2023. The domination of North America in the worldwide market is anticipated to continue throughout the forecast period. The growth of the North American market is primarily attributed to the presence of key market players such as Tobii AB, EyeTech Digital Systems, and SR Research Ltd., the growing adoption of eye-tracking technology in various industries such as healthcare, automotive, and advertising and the rise in the number of research and development activities. The growing use of eye-tracking technology in sports training is another key factor fuelling the growth rate of the North American market. The U.S. eye tracking market captured the leading share of the North American market in 2023, followed by Canada.

Europe is a notable regional market for eye tracking and is estimated to register a noteworthy CAGR during the forecast period. Factors such as the growing use of eye tracking in the healthcare sector for diagnosing various neurological disorders in Europe and increasing demand for virtual reality and augmented reality applications primarily boost the European eye tracking market growth. The UK, Germany and France held the leading share of the European market in 2023.

APAC is the most lucrative regional market for eye tracking and is predicted to showcase the highest CAGR among all the regions in the worldwide market during the forecast period. The growing adoption of this technology in various industries such as automotive, aerospace, and defense, the rising demand for eye-tracking technology in the gaming industry, and the rise in the number of research and development activities contribute to the growth of the eye-tracking market in Asia-Pacific.

The eye-tracking market in Latin America and MEA is estimated to grow moderately during the forecast period.

KEY MARKET PARTICIPANTS

Some of the noteworthy players in the Global Eye Tracking Market profiled in this report are Tobii AB (Sweden), SensoMotoric Instruments GmbH (Germany), SR Research Ltd. (Canada), Seeing Machines (Australia), EyeTracking, Inc. (US), PRS IN VIVO (US), Smart Eye AB (Sweden), LC Technologies, Inc. (US), Ergoneers GmbH (Germany) and EyeTech Digital Systems, Inc. (US).

RECENT HAPPENINGS IN THIS MARKET

• In January 2017, Eye Tech Digital Systems, Inc. partnered with Quantum Rehab. Together they announced the launch of a visually controlled wheelchair, which benefits people who cannot use a manual control system.
• The Washington DC Maine Correctional Service implemented iris scanning, a contactless technology much faster than fingerprint scanning. It is used to track prison inmates, verify their identity before granting access to restricted locations, and verify the identity of visitors.

MARKET SEGMENTATION

This research report on the global eye tracking market has been segmented and sub-segmented based on the component, product, type, application, vertical, and region.

By Component

• Hardware
• Software

By Product Type

• Remote
• Mobile

By Application

• Human-Computer Interface (HCI)
• Medical
• Virtual Reality
• R&D

By Vertical

• Communication
• Marketing
• Entertainment
• Others

By Region

• North America
• Europe
• APAC
• Latin America
• Middle East and Africa