Europe Whole Grain Foods Market size was around USD XX billion in 2021. It is expected to grow at a CAGR of XX% to reach USD XX billion by 2026. Grains are an excellent source of nutrients and dietary fibre which help in improved weight maintenance, control blood cholesterol, reducing the risk of stroke, heart diseases, and asthma. With the increase in health concern worldwide, manufacturers are focusing on developing innovative food products that can aid in maintaining a healthy diet. Eating grains daily will enhance the working of the immune system, preventing gastrointestinal diseases. Rich dietary fibres are gaining traction in the functional food industry like many beverages fortified with soluble high rich fibres. As per the U.S. Dietary Guidelines, the American population eats more whole grain in contrast to other countries which ultimately provides an opportunity for major players to improve their market share through the frequent launch of innovative products.
The whole grain and high fibre foods market is experiencing high growth due to growing demand for dietary food, frequently launches of innovative products with enhanced taste and quality, expansion of functional food industry, and growing awareness among people for the nutritional diet. Furthermore, increased consumption of whole-grain and high fibre food among the millennial generation and focus on weight management are few factors that can boost the demand for whole grain and high fibre foods over the aforementioned forecast period.
But still, strict food policies, consumers seeking substitute foods, and problems faced by processed food manufacturers in acquiring quality standards may hinder the growth of the whole grain and high fibre foods market in the forecast period.
This market has been classified on the basis of fibre, product type, price range, and distribution channel. By fibre, the market is categorized into the following: High Fibre Foods, Soluble Foods, and Insoluble Foods. By price range, the market is categorized into the following: Premium, Mid and low. By distribution channel, the market is categorized into the following: Supermarkets/hypermarkets, Independent Retail Outlets, Online/e-Commerce, and others. By product type, the market is categorized into the following: Baked Foods, Cereals, Flours, Seeds & Nuts, Others. Cereals command high potential for the whole grain and high fibre foods market due to the high presence of whole-grain and dietary fibres along with antioxidants.
By geography, the market is classified into Spain, France, Germany, UK, and others.
Key companies in this market include Cargill Inc., Kellogg Corporation, Cereal Ingredients Inc., BENEO GmbH, Creafill Fibers Corporation, International Fiber Corporation, Hodgson Mill Inc., Grain Millers Inc., Flowers Foods Inc., Nestlé S.A., Mondelz International, PepsiCo Inc., Ardent Mills Corporate, Quaker Oats Company and others.
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