The weight loss and diet management market size was worth USD 80.92 bn in 2023. The European market is further expected to grow at a CAGR of 8.96% from 2024 to 2032 and be worth USD 88.717 billion in 2024 and USD 176.24 billion by 2032.
Weight and obesity concerns are rapidly growing in most EU member states, particularly among children.
The growing obese population, increasing number of bariatric surgeries, growing adoption of online weight loss and weight management programs, rise in disposable income, sedentary lifestyle, and increasing government initiatives for creating awareness among obese populations are expected to drive the European weight loss and Diet management market. In addition, one of the significant drivers for the increased demand for these goods in Europe is the expanding popularity of natural and organic components in weight management supplement solutions.
The weight loss and obesity management market in Europe is becoming more profitable as the prevalence of juvenile obesity rises and developing nations develop. Furthermore, untapped emerging markets and a growing awareness of health and fitness provide new opportunities. The European Association for the Study of Obesity (EASO), an authoritative body in the European obesity community, is focusing on developing a universal, evidence-based approach to tackling obesity across disciplines and countries, as well as improving the quality and availability of care, while also supporting campaign projects and groups across Europe. The demand for healthier, more balanced diets is projected to rise as a result of this trend. As a result, companies in the weight loss management products market may have considerable growth opportunities.
The expansion of the Europe weight loss & diet management market is being hampered by an increase in the prevalence of dietary supplement side effects such as increased heart rate and high blood pressure, the high cost of weight reduction goods, owing to the additional processing necessary for low-calorie products and added nutrients such as vitamins and minerals. In addition, the market is restrained by growing raw-material prices, negative impacts of substances used in low-calorie foods and beverages, and regulatory regulations.
Companies operating in the European weight loss and diet management market must follow the regulations for marketing and promoting dietary supplements, which is a significant challenge for those in the weight loss and weight management diet industry. High product and service prices, which are frequently out of reach for single consumers, are likely to continue to challenge the expansion of the weight loss and diet management goods and services business. In addition, safety issues about the equipment and a lack of customer knowledge in rural and suburban regions are expected to hinder business growth. People's increasing preference for junk food, physical inactivity, a hectic schedule, and rising stress levels contribute to a rise in fast food consumption, which has a serious effect on the weight loss and obesity management market.
During the forecast period, the European weight loss and diet management market is forecasted to account for a substantial share of the global market. In industrialized economies, the prevalence of health issues such as diabetes, cardiovascular disease, and cancer has increased dramatically in recent years. Changes in eating habits, a sedentary lifestyle, and a high disposable income in Western Europe make people more vulnerable to health issues like diabetes and cancer. Europe is working on establishing a uniform, evidence-based strategy to tackle obesity across disciplines and nations and improve the quality and availability of care while also supporting campaign projects and groups around the region. The desire for healthier, more balanced diets is projected to rise as a result of this trend. Due to the growing prevalence of significant health issues such as obesity and diabetes in the European area, Italy is said to lead the weight loss treatment industry. The market's expansion in this area is being driven by the considerable presence of companies catering to weight management supplement products.
A few of the notable players operating in the European weight loss and diet management market profiled in the report are Bayer HealthCare AG, Bioniche Animal Halth Canada, Sanofi Animal Health, Inc., Biogenesis Bago SA, Heska Corporation, Indian Immunologicals Ltd., Boehringer Ingelheim GmbH, Zoetis, Novartis Animal Health, Inc., Merck & Co. Inc. and Protein Sciences.
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