Europe Teeth Whitening Market

Europe Teeth Whitening Market Size (2023 to 2028)

The teeth whitening market in the European region is estimated to be growing at a CAGR of 5.32% from 2023 to 2028 and be worth USD 2065 million in 2023 and USD 2676 million by 2028.

The growing emphasis on oral care by the European population and increasing awareness around oral health primarily drive the teeth whitening market in the European region. These days, most people are paying attention to good oral health due to the growing incidence of various infections. In addition, due to the increasing consumption of alcohol, cigarette, and fast food, the color of the teeth is most likely to turn yellow, which is seen as ugly in some situations. Due to this, an estimated 30% of these people are taking teeth whitening treatments to get their teeth to a white color, which looks decent in their body appearance.

The adoption of teeth whitening treatment cases among the younger generation is increasing, which is anticipated to boost the teeth whitening market in the European region. Due to the growing influence and reach of social media, most young people concentrate more on their appearance and the smile on their faces to attract people. Smiling is the major one in the face to attract others and show what they are. Therefore, compared to adults, younger people prefer this tooth whitening treatment.

Growing demand for oral herbal products for teeth whitening is further boosting the growth rate of the European teeth whitening market. Most people are showing interest in using herbal-related products for some diseases to reduce the side effects in the future. Due to increasing awareness of the use of oral herbal products among people in advertisements, people prefer these herbal products for teeth whitening. Therefore, several dentists and the government should approve these herbal products to make use among the people. Key manufacturers are providing herbal teeth whitening paste to apply on the tooth for a certain period to get the teeth white when it is used correctly.

An increasing number of product launches also favors this region's market. Manufacturers are manufacturing teeth whitening products that make the treatment process easy with fewer side effects. Increasing technological advancements also increase the supply and demand of teeth whitening-related products. Laser treatment is used for teeth whitening in Europe, which gives the best result compared to the other treatments.

However, side effects post having the teeth whitening treatment is one of the significant factors hampering the teeth whitening market in Europe. Side effects such as sensitivity in the tooth and gums and redness for a few people after the treatment are troubling the teeth whitening treatment, spreading negative feedback on these treatment procedures among the population, thus, restricting the market's growth rate. In addition, the products such as oils and paste used for tooth whitening do not last long. It works for a few months after they stop using the product, reducing the market's growth.

This research report on the European teeth whitening market has been segmented and sub-segmented into the following categories.

By Type:

• Imaging
• Biopsy
• Genomic Tests
• Blood Tests
• Others

By Product:

• Platform-based Products
  • Next-generation Sequencing
  • Microarrays
  • PCR
  • Others
• Instrument-based Products
  • Imaging
  • Biopsy

By Application:

• Screening
• Diagnostic and Predictive
• Prognostic
• Research

By End-user:

• Hospitals & Clinics
• Diagnostic Centers and Medical Laboratories
• Others

By Country:

• UK
• France
• Spain
• Germany
• Italy
• Russia
• Sweden
• Denmark
• Switzerland
• Netherlands
• Turkey
• Czech Republic
• Rest of Europe

Geographically, the European region had a substantial share of the global market in 2022. Teeth whitening products in Europe get popular in recent years. Increasing dental clinics, the growing preference of people around whitening their teeth for beauty purposes, and increasing dental-related education institutes are the factors that drive the market forward during the forecast period. Teeth whitening treatment is generally done at dental clinics. The easy availability of teeth whitening products in this region also drives the market forward. Additionally, the availability of home-based teeth whitening kits for the population, which can be done at home, is another factor that drives the market forward. Therefore, most manufacturing focuses on producing teeth whitening kits in every store with lower prices and easy use of the kit.

The UK market is one of the potential regional markets in Europe. In the UK, most of the professionals for tooth whitening treatments should be registered by the government. The General Dental Council (GDC) also stated that only registered dentists could treat patients who need teeth whitening. In the UK, there are many rules and regulations to follow to conduct a tooth whitening treatment in a dental clinic.

KEY MARKET PARTICIPANTS:

A few of the prominent companies operating in the European teeth whitening market profiled in this report are Brodie & Stone, Church & Dwight Co. Inc., Colgate-Palmolive Company, Dr. Fresh LLC, GlaxoSmithKline PLC, GLO Science, Henkel AG & Co. KGaA, DaVinci Teeth Whitening, Dentsply Sirona, Evonik, Johnson & Johnson, Unilever, Proctor & Gamble, CCA Industries, Inc., GO SMILE, Global Whitening, and Hello Products.