The smoothies market size in Europe was worth USD 4.45 billion in 2023. Between 2024 and 2029, the European smoothies market is predicted to grow at a CAGR of 9.25%, and the regional market size will be worth USD 7.56 billion by 2029 from USD 4.86 billion in 2024.
Smoothie is a thick, non-alcoholic beverage made from raw vegetables or fruits along with some other ingredients. Other smoothie ingredients include water, ice, sweeteners, chocolate, nuts, dairy products such as milk and yogurt and other nutritional supplements. Smoothies, which include a large serving of fruits and vegetables, are recommended for a healthy diet. However, the use of too many sweeteners, protein powders, and ice creams is not healthy. Smoothies consist of high dietary fiber content, making them healthier than fruit juices. Green smoothies made from healthy vegetables are gaining prominence, especially in health-conscious people. Smoothies with increased carbohydrate content by using sugar additives can replace a meal.
The demand for smoothies in Europe has seen a significant surge in the recent past, and this trend is likely to accelerate during the forecast period due to the changing consumer preferences towards healthier lifestyles and dietary choices and boost the European market growth. People in Europe have been increasingly focused on wellness and nutrition these days and have been preferring smoothies as a convenient and on-the-go snack or meal replacement to fulfill their nutrition needs. Currently, smoothies have been offered in various forms in Europe, ranging from traditional fruit-based blends to innovative combinations featuring superfoods, plant-based proteins, and functional ingredients. Commercial establishments such as smoothie bars, cafes, and retail outlets have been witnessing growing foot traffic as consumers seek these refreshing and nutritious beverages. Considering these trends, the Europe smoothies market is anticipated to register prominent growth during the forecast period. Apart from the above, factors such as ongoing product innovation, expanding distribution channels, and increasing consumer awareness of the health benefits associated with smoothie consumption are further supporting the expansion of the smoothie market in Europe.
The growing awareness among the European population of the health benefits associated with consuming fruits and vegetables in liquid form is one of the key factors contributing to the growth of the European smoothies market. Smoothies are an easy and delicious way to add various nutrients, vitamins, and antioxidants to the body, which further contributes to overall health and well-being. This understanding among the population of Europe has seen a significant uptake, resulting in the increasing consumption of smoothies across the region and contributing to European market growth. An estimated 68% of European consumers believe that smoothies are a healthy beverage option. In a research study conducted by the Journal of Nutrition and Food Sciences, approximately 42% of European consumers reported that they consume smoothies at least once per week, citing the health benefits of smoothies as the major reason.
The rising popularity of plant-based diets is boosting the Europe smoothies market growth. European consumers have been showing interest and increasingly consuming plant-based diets, which is resulting in the increasing demand for food and beverage options such as smoothies that align with these dietary preferences. As per the data published by Mintel, the consumption of plant-based food and drinks saw a 49% jump between 2013 and 2017, and the trend has shown a substantial increase each year. Factors such as changing lifestyles and food habits, growing popularity for meal replacement food and beverages, rising prominence for juice and smoothie bars and increasing demand for non-carbonated soft drinks are further supporting the growth rate of the Europe smoothies market.
Smoothies are made from raw ingredients and due to this, they are pricy compared to other beverage options and are difficult to pack. High prices of smoothies and packaging issues are majorly impacting the growth of the European smoothies market. Factors such as seasonal fluctuations in fruit availability and challenges in maintaining freshness and shelf life are further impeding the growth of the European market.
The growth of the fruit-based smoothies segment is majorly driven by the rising demand for healthy beverages. The inorganic smoothies segment is predicted to be the largest segment as most of the fruits and vegetables produced from farms are inorganic. The organic smoothies segment is predicted to be the fastest-growing segment as the demand for organic fruits and vegetables increases.
Based on distribution channels, segments such as smoothie bars and convenience stores are major revenue generators in the European smoothies market and are predicted to account for the largest share of the European market during the forecast period.
The UK has a strong culture of health and wellness, which is one of the factors contributing to the increased demand for nutritious beverages. The UK is a hub for smoothie bars, cafes, and juice shops that offer a wide variety of fresh and innovative smoothie options. The vibrant food and beverage industry of the UK and the rising trend towards plant-based diets are primarily propelling the growth of the UK smoothies market in Europe.
Germany has a large consumer base who are health-conscious, which is a major supportive factor for the German smoothies market. Cities like Berlin and Munich in Germany feature numerous smoothie cafes and juice bars to address the various preferences of health-conscious smoothie consumers. The rising popularity of organic and natural products and increasing focus on sustainability have been propelling the demand for premium smoothie offerings in Germany and are boosting the smoothie market in Germany.
The progressive food and beverage industry and innovative culinary scene of the Netherlands are driving the smoothies market in the Netherlands. The growing health-conscious population, urban lifestyle trends, and a strong emphasis on sustainability are further driving the smoothies market in the Netherlands.
France is a notable region for smoothies in Europe and is expected to grow at a prominent CAGR during the forecast period.
Spain is anticipated to witness a healthy CAGR in the European market during the forecast period.
Companies such as Smoothie King, Maui Wowi Hawaiian Coffees & Smoothies, Suja Juice, Innocent Drinks, Bolthouse Farms, Jamba Juice Company, Ella’s Kitchen Ltd, Barfresh Food Group, Inc. and Tropical Smoothie Café are playing a dominating role in the Europe smoothies market.
Frequently Asked Questions
The United Kingdom, Germany, France, and Spain are accounting for the major share of the European market due to their large populations and urbanization.
The Europe smoothies market is predicted to grow at a CAGR of 6.8% from 2023 to 2028.
The European smoothies market is predicted to be worth USD 3.78 billion in 2023.
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