The professional hair care market in Europe is expected to be worth USD 7167 Million by 2029 from USD 5949 Million in 2024, growing at a CAGR of 3.8% from 2024 to 2029.
Professional hair care products are somehow different from the products available in commercial stores. Hair salons trust professional care products as they have a higher volume of active ingredients. These are very effective in giving the best results. Professional hair care products address specific hair-related problems like hair fall, dandruff, frizzy hair, and others.
Growing awareness of the advantages of high-quality professional hair care products is accounted for propelling the European professional hair care market. The increasing population and growing concern towards hair-related issues are majorly driving the growth rate of the market. The trend towards the adoption of various hairstyles among youth is greatly influencing the demand of the European professional hair care market. Consumers’ preference for hair styling, dyeing, straightening, and others is also propelling the demand of the market to the extent. Rapid urbanization and growing disposable income are leveling up the growth rate of the market to an extent. Besides, the constant economic growth in developed countries like UK and Germany, the demand for the professional haircare market is surging at a higher rate. Digital platforms are also one of the attributes for the market to grow eventually. Developing hair care products with organic-based ingredients is ascribed to bolstering the growth rate of the European professional hair care market. Quick adoption of the latest techniques in hair care is promoting the market demand.
However, the high cost of raw materials due to fluctuations in the supply chain is slightly restraining the growth rate of the European professional hair care market. The chemicals involved in manufacturing a few products are hazardous and is likely to slow down the growth rate of the market. A lack of complete knowledge of the usage of these products is inhibiting the growth rate of this market. Availability of other products at a cheaper rate is one of the factors declining the demand of this market. The growing prominence of organic hair care products among modern generation consumers is to curb the growth of the European professional hair care market.
The spread of COVID-19 led to restrictive measures like social distancing, working from home, and the shutdown of non-essential activities. The European professional hair care market had a drastic downfall during the time of lockdown in the first half of 2020. By taking preventive measures against the novel coronavirus, all activities were resumed in 2021, boosting the market shares.
The product segment has the highest shares of the market whereas the services segment is expected to grow at a higher rate in the foreseen years. Rising awareness and growing investments in hair care are leveraging the growth rate of the European professional hair care market.
The hair color segment is one of the segments leading with significant shares of the market in Europe.
Stress levels amid work, education, and others are one of the major problems for hair-related problems that are escalating the growth rate of the market. UK professional hair care market is holding with the dominating shares by owing to high disposable income and increasing expenditure on personal care in urban areas. Besides, growing awareness of the fashion trends among youngsters is likely to bolster the growth rate of the Spain professional hair care market. Germany's professional haircare market has significant growth opportunities in the foreseen years.
Companies playing a leading role in the European professional hair care market include Unilever Corporation, Kao Corporation, Aveda Corporation (Estée Lauder), L'Oréal SA, Henkel Corporation, Procter & Gamble Co, Avon Products Inc., Revlon Inc., Toni & Guy and Shiseido Company, Limited.
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