Europe Pretzel Market

Europe Pretzel Market  Size and Growth Analysis:

Europe Pretzel Market was worth USD xx billion in 2021 and estimated to be growing at a CAGR of xx%, to reach USD xx billion by 2027

Europe Pretzel Market Overview:

Pretzel is a kind of baked bread product that is made from dough, commonly shaped into a twisted knot. Pretzels have their origin in Europe, believed to be among monks in the early Middle Ages. The traditional pretzel shape is a characteristic non-symmetrical form. It is made with the ends of a long strip of dough intertwined and then twisted back into itself in a particular way. Pretzels are present in a wide range of sizes and shapes in the market with outer surface appearance being shiny. Salt and washing soda combination is considered to be the most common flavor for pretzels. Sugars, seeds, glazes, chocolate, and nuts are some of the other seasonings for pretzels. Pretzels can be either hard or soft, among which hard ones have a longer shelf life, while soft ones are eaten shortly after preparation. The pretzels have become an element in popular culture, both as a food staple, and its unique knotted twist shape which has inspired perspectives, ideas, and other phenomena.

The driving factors of the Europe Pretzel market are the rise in the production capabilities of many players to cater to the growing demand from consumers. Also, innovation of different products is resulting in newer forms and flavors, propelling market growth. However, high competition from other food snacks in the market is expected to restrain the growth of this market during the forecast period.

Europe Pretzel Market Segmentation:

The Europe Pretzel market is segmented based on

• type,

• content

• distribution channel.

Based on type, the market is segmented into

• soft

• hard

Based on content, the market is divided into

• unsalted pretzels

• salted pretzels

Based on distribution channels, the market is fragmented into

• convenience store

• supermarkets & hypermarkets

• online retailers

• specialist retailers and others

Europe Pretzel Market geographical Analysis

The Europe Pretzel market is divided based on geography into

• United Kingdom

• Spain

• Italy

• Germany

• France

Europe has the second-largest market for pretzels in the world by share. Within the Europe region, Germany is expected to have the largest share. Factors such as innovation of different products and growth in production capabilities is expected to drive the market growth in the region.

Europe Pretzel Market Key players:

Some of the major players in the market are

1. Auntie Annes

2. Boulder Brands

3. ConAgra

4. Frito-Lay

5. Herr Foods

6. J & J Snacks

7. Mars

8. Mr. Pretzel

9. Pretzels Inc