Europe Potato Chips And Crisps Market

Europe Potato Chips and Crisps Market Size (2024 to 2029)

The potato chips and crisps market size in Europe was valued at 11.23 billion in 2023. The European market is anticipated to grow at a CAGR of 3.5% from 2024 to 2029 and be worth USD 13.8 billion by 2029 from USD 11.62 billion in 2024.

Potato chips and crisps are one of the world's most popular snack foods. The potato chip and crisp business has grown significantly over the years, becoming a multibillion-dollar industry. Thin slices of potatoes are fried in oil or baked till crisp in potato chips and crispy fries. Potatoes are high in vitamins, minerals, potassium, and vitamin C, all of which are beneficial to your health. They have numerous health benefits, including the prevention of heart disease, the reduction of inflammation and cancer, the gain of weight, the relief of high blood pressure, and the stimulation of cognitive function. One of the primary trends that has a favorable impact on growth the growth of the European market is the taste of various brands and products.

The growth of the Europe potato chips and crisps market is primarily driven by the rising demand for packaged goods, urbanization, rising disposable incomes for consumers and growing economies of European countries. Consumers' increased health awareness has prompted them to switch to healthier eating habits, such as fruit cookies and whole grains. This will most likely put the Europe market for potato chips and crisps in danger. Rapid socioeconomic development has resulted in ailments such as heart disease, cancer, and diabetes in diverse segments of the population over the decades. Consumers prefer fortified Chips & Crisps as their health awareness grows. To extend the shelf life of frying oil, antioxidants are added to potato chips.

The growing demand for packaged goods is contributing to the growth of the potato chips and crisps market in Europe. Another aspect that is likely to have a favorable impact on Europe market growth over the forecast period is manufacturing companies supplying a wide choice of meals in beautiful packaging to capture the most consumer interest. Increased consumer demand for nutritious foods, as well as an increase in the workforce, are likely to propel market expansion over the forecast period. From regular diets to a greater intake of potato chips, a shift in lifestyles fueled by a growing and mobile trend to substitute meals with smaller healthful snacks is evolving. Many consumer enterprises were drawn to the market because of its desirability. Consumer goods companies are investing more in research and marketing to have a better grasp of shifting consumer tastes. Furthermore, due to the increased development of new items, market actors are driving innovation. In the Europe potato chips and crisps market, the influx of new companies has complicated the product. The availability of both existing and local players characterizes the market growth. This industry's participants are developing groups based on their preferences for taste, product, and health benefits. The European potato Chips and Crisps Market is being boosted by a rise in research initiatives to create and innovate scents made with natural ingredients.

The increasing launch of healthier alternatives, such as low-fat and low-sodium snacks in emerging countries, is hampering the growth of the European potato chips and crisps market. Manufacturers in the sector intend to counteract this danger by developing healthier snacks. Furthermore, there are numerous substitutes for Potato Chips and Crisps on the market, which can pose a significant threat and impede Europe market expansion to some level throughout the forecast period.

The outbreak of COVID-19 put an unusual amount of strain on the potato supply chain, resulting in a detrimental influence on the market's overall growth. Despite the disruptions in the potato supply chain, the global forced lockdown and extended work-from-home scenario actively stimulated at-home food consumption as well as snack product growth, which boosted demand for potato chips. The COVID-19 outbreak has created chances for a slew of new private entrepreneurs to enter the market to meet the soaring demand for potato chips and crisps. Furthermore, the epidemic has hastened the transition to a more digital society and generated changes in online shopping habits that are likely to last. As a result, internet sales of potato chips are likely to expand at a quicker rate.

This research report on the European potato chips and crisps market has been segmented and sub-segmented based on the following categories.

Europe Potato Chips and Crisps Market - By Taste:

• Plain
• Salted
• Chili
• Flavored

Due to factors such as customers choosing traditional chips, mixing traditional chips with gourmets, and desiring less salt due to the growth in chronic diseases, the Plain segment held the highest share in the Europe potato chips and crisps market. During the forecast period, the flavored segment is expected to increase at the fastest rate, with a CAGR of 3.8%. The rise of this segment is due to reasons such as flavor availability, rising demand among the youthful population, and increasing taste inclination.

Europe Potato Chips and Crisps Market - By Type:

• Sliced
• Compound
• Baked
• Dehydrated

Based on the type, the sliced segment attributes the largest potato chips and crisps market share during the forecast period because most of the customers show more interest in sliced potatoes as they are good in taste and comprise healthy nutrients.

Europe Potato Chips and Crisps Market - By Distribution Channel:

• Supermarkets
• Convenience stores
• Independent retailers

Based on the distribution channel, the supermarket segment held the largest share of the European market in 2023 due to factors such as bulk buy discounts, rapid increase in the number of food stores, top quality chips at preferred rates, and low risk of bad debts. Furthermore, the Online Retailing category is predicted to be the fastest growing section due to the availability of a large variety of flavors of potato chips and crisps, quick accessibility, and easy pricing comparison across various types of chips.

Europe Potato Chips and Crisps Market - By Country:

• UK
• France
• Spain
• Germany
• Italy
• Russia
• Sweden
• Denmark
• Switzerland
• Netherlands
• Turkey
• Czech Republic
• Rest of Europe

The Europe potato chips and crisps market is anticipated to account for a promising share of the worldwide market during the forecast period owing to the growing due to rising demand for packaged goods, urbanization, rising disposable incomes for consumers, and economic expansion in developing nations. Rapid socioeconomic development has resulted in ailments such as heart disease, cancer, and diabetes in diverse segments of the population over the decades. Consumers prefer fortified Chips & Crisps as their health awareness grows. To extend the shelf life of frying oil, antioxidants are added to potato chips. Because of the increased demand for snack foods, the UK market is projected to be very competitive in the future. Due to the established custom of eating chips as a snack on a daily basis, Western European countries dominate the market.

KEY MARKET PLAYERS:

Companies that play a noteworthy role in the Europe potato chips and crisps market include Calbee Foods, Herr’s, Intersnack Group, PepsiCo, Snyder’s-Lance and UTZ Quality Foods.

RECENT HAPPENINGS IN THIS MARKET:

• Kellogg Company, the world's largest cereal and Snack Company, has announced a €30 million investment in its Pringles plant in Mechelen, Belgium, to improve sustainability and productivity. The plant is one of two Pringles plants in Europe (the other is in Poland), and it exports Pringles potato chip cans to over 40 countries spanning Europe, North Africa, and the Middle East.