The size of the Europe popcorn market is expected to be worth USD 2.05 billion in 2024 and grow at a CAGR of 9.95% from 2024 to 2029 to achieve USD 3.29 billion by 2029.
One of the most well-liked whole-grain snacks is popcorn, consumed by customers. There are a few ways to make popcorn, including air popping and microwaving. However, the moisture inside the kernel turns to steam when it is heated, which increases the pressure inside it to the point where the starch bursts. As a result, the kernel turns inside out due to extreme pressure.
Awareness of various health benefits among the young population who are leading busy lifestyles is increasing the growth of the popcorn market in the region. Popcorn is a good source of fiber and the antioxidants polyphenols, which have been linked to improved digestion and blood circulation and a possible reduced risk of some malignancies. The companies are offering various popcorn flavors in the market, including popcorn chips in Golden Butter, salsa, and others that have attracted popcorn lovers. In addition, People who consume popcorn consume 250% more whole grains in their diet than others.
Rise in Movie Theaters there is a growth in the number of movie theaters in the regions and their passion for watching movies of their favorite film stars. These movie theaters are also one of the key factors in driving the growth of the popcorn market.
The emergence of microwave popcorn, the introduction of microwave popcorn in the market, which contains uncooked popcorn in packets to be cooked in the microwave with different flavors, changed the taste preference of the consumers. Therefore, the companies are launching their microwave popcorn with different flavors in Europe to attract new customers.
There is no doubt that the strict rules set forth by the European governments requiring that trans fats be reduced from popcorn during production are a major impediment to the rapid growth of the European popcorn business. In addition, Premade popcorn, which is available on the market and is regarded as having a negative health impact on consumers due to the large amount of sodium and salt in it, poses a concern.
During COVID-19, European countries were affected; in most cases, the commercial sector was severely affected because of the lockdown. There was a period when they had to close their doors to their customers. As a result, the popcorn market was hampered.
The ready-to-eat in-type segment is leading the market in 2021 and is predicted to grow at a high rate during the forecast period. There has been rapid industrialization in the region, and the increase in incomes of the people in the region may have contributed to this growth. In addition, the number of movie theatres and stadiums is increasing, which causes an increase in the demand for ready-to-eat popcorn. Furthermore, it is because of these snacks' health benefits compared to other snacks that people have started including them in their breakfast meals. This is because of the stressful lifestyles that are led today.
Households in the end-user segment are leading the market in 2021 as, after the pandemic, consumers became more health-conscious and considered it a good breakfast option.
The commercial segment is predicted to grow at a high CAGR during the forecast period. This growth is attributed to the increase in demand from movie theaters, which constitute a large part of the popcorn market. This popcorn was associated with the movies and became a regular product in theaters.
Offline retail stores are leading the market during the forecast period. Conventional stores are the major contributor to the Offline retail segment. Movie theatres also contribute to and are growing in the region. Consumers visit physical stores to buy groceries and other products, so they find it convenient to pick the different popcorn flavors of their choice.
Online retail is also expected to grow at a high rate during the forecast period due to various discounts, door-to-door service, and other offerings. In addition, consumers prefer to order online as they don’t have much time during their busy schedules.
The Butterfly in the Shape segment will be leading the market in 2021. This is due to the ease with which these butterfly-shaped snacks are available and consumed. These are mostly available in stadiums and movie theaters.
Mushroom-flavored popcorn is predicted to grow rapidly during the forecast period. The various advantages it provides for the coatings with caramel and other flavors are numerous for the companies. Furthermore, they get stale easily and wet on pouring some liquid compared to butterfly-shaped popcorn.
France popcorn market is ruling with the highest share of the market. France is the largest popcorn consumer in the region and is predicted to grow at a high rate during the forecast period. France's film industry is one of the most flourishing among the most prosperous film industries in Europe. The movie theatres in the country are the country's major distribution channel; as a result, popcorn sales are on the rise mainly because of this channel. Major companies are launching numerous product flavors to meet the rising demand for popcorn. During the forecast period, France will continue to increase its popcorn consumption because of these key factors. Even in the future, it will continue to play an influential role in the world of popcorn imports and exports. Germany popcorn market is esteemed to have the dominant shares in the future. Italy and Spain are also likely to hit the shares of the popcorn market in the coming years.
Major Key Players in the Europe Popcorn Market are Hershey Company, Flames Foods, ConAgra Brands, Inc.,, PepsiCo., Tyrrells, Quinn Foods LLC, Metcalfe’s, Weaver Popcorn Company Inc., Pop Secret, and Act 2
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