Europe Pet Wearable Market

Europe Pet Wearable Market Size (2024 to 2032):

The size of the europe pet wearable market was worth USD 0.62 billion in 2023. The market is anticipated to grow at a CAGR of 13.32% from 2024 to 2032 and be worth USD 1.91 billion by 2032 from USD 0.70 billion in 2024. 

MARKET DRIVERS

The increasing adoption of the Internet of Things (IoT) is expected to propel the growth of the europe pet wearable market.

The increasing adoption of pets is influencing the pet wearable market. The increased pet humanization is prompting the adoption of pet wearables. The IoT-powered smart pet wearables are highly preferred due to their ability to monitor heart rate and breathing patterns. Mobile web apps can access these, and the data can be collected and stored on Wi-Fi. Many veterinary health advisors suggest pet wearables due to their detailed analysis of the pet's health. These also offer support in training and other premium services. The monitoring principles like Key Performance Indicators and Threshold crossing alerts functionality increase with the integration of IoT and cloud. IoT pet tracking also helps pet owners create communities through social media integration. 

Rising pet adoption due to the European population's increasing disposable income is enhancing the growth of the europe pet wearable market.

The social status of pets has been raised due to the importance given to them by many people. The increasing disposable incomes of people are allowing them to afford a pet, and many pet owners are considering the pet as family. The premium treatment is given to the pets by the people of the European region, which includes the complete health monitoring of the pet. Many professionals advise the health tracker for pets for early detection of diseases or critical situations. The pet wearable includes tracking temperature, heart rate, oxygen levels, and other facilities, driving the European pet wearables market growth. Increasing demand by owners for their pet's physical and mental fitness is fueling the European market growth. 

The increasing advancement in technology and the significant investment of the key players in research and development activities are projected to create lucrative opportunities for market expansion over the forecast period. The increasing demand for the physical and mental fitness of pets by their owners is creating possibilities for the market players to introduce innovative wearables with advanced technology to satisfy pet owners. 

MARKET RESTRAINTS

The high cost of products is the primary factor hampering the europe pet wearable market.

Technology-based products are expensive, and maintenance also bothers people. Installation costs are always expensive, and pets find it difficult to adapt to these wearables. Some pets insist on wearing them despite being uncomfortable, and the radiation emitted from these devices affects the pet in a mild condition. All wearables work with batteries, which is the primary challenge for the market's growth. Many people demand small, energy-efficient rechargeable batteries for pet wearable devices, as the commonly used batteries are lithium-ion, which have a limited lifespan. 

REPORT COVERAGE

SEGMENTAL ANALYSIS

Europe Pet Wearable Market Analysis By Product Type

The smart collar segment held the largest share in the Europe pet wearable market in 2023 due to the facilities of the smart collar, such as wireless connection to the smartphone, which recognizes the location, training activity, and other advantages. It looks like a regular collar to the pet but gives the beneficial facts of the pet by regular tracking. Smart cameras are gaining traction recently due to real-time video feeds with built-in emergency alarms. Smart cameras are built with the owner's voice to instruct the pet, which is projected to have significant value for the European pet wearables market revenue over the forecast period.

Europe Pet Wearable Market Analysis By Technology

The GPS segment dominated the European market due to pet owners' easy access to their pets' location. RFID involves inserting a radiofrequency chip into the pet for identification. Sensors record the pet's posture, body language, and sounds for evaluation by the pet owners. Sensors also offer information on the pet's emotional state, whether it is excited or stressed. Sensors are projected to grow significantly over the forecast period.

Europe Pet Wearable Market Analysis By Application

The identification and tracking segment held the most significant European market share in 2023. The widespread use of smart collars and other pet wearable devices makes the device's GPS highly helpful in locating the pet. Owners can track their pet's location with smartphones in a short period of time. The medical diagnosis and treatment segment is expected to witness significant growth over the forecast period due to early diagnosis of diseases and the pet's condition, which helps in accurate treatment. 

GEOGRAPHICAL ANALYSIS

Europe region stood at second position in the global pet wearable market revenue due to increased adoption of pets.

Germany and the UK dominated the European market due to people's disposable incomes, allowing them to provide premium pet facilities. There is increasing investment by the market players in research and development activities for better technology to satisfy pet owners. Germany dominated the sensors market in Europe with the highest market revenue. The increasing humanization trend among pet owners demanding advanced and top-class pet wearable products is driving the regional market. France and Italy are projected to have decent growth in the upcoming years due to the increasing adoption of pets. According to the Pet Manufacturers Association, 17 million households in the UK own pets, and 21% have multiple pets. The increasing adoption of technology-advanced devices by pet owners for the safety of pets is enhancing the Spanish and Russian pet wearables market expansion. 

KEY PLAYERS IN THE EUROPE PET WEARABLE MARKET

Companies playing a prominent role in the europe pet wearable market include Whistle Labs (US), PetPace (US), Garmin (US), FitBark (US), Tractive (Austria), Link AKC (US), Motorola (US), Num’Axes /EYENIMAL (France), KYON (Greece), Scollar (US), GoPro (US), and Felcana (UK), and Others.

RECENT HAPPENINGS IN THE EUROPE PET WEARABLE MARKET

• DOGTEK announced the PET CAM of EYENIMAL has been named as one of the top new products, where it is the only product to receive this title amongst the 822 exhibiting companies and over 3000 original product launches from all different pet product categories. 
• Whistle Labs, a subsidiary of Mars Petcare headquartered in San Francisco, California, has announced that it is launching an innovative pet wearable that monitors pet health.

DETAILED SEGMENTATION OF THE EUROPE PET WEARABLE MARKET INCLUDED IN THIS REPORT

This research report on the europe pet wearable market has been segmented and sub-segmented into the following categories.

By Product Type

• Smart Collar
• Smart Camera
• Smart Harness & Vest
• Tags

By Technology

• GPS
• RFID
• Sensors

By Application

• Identification & Tracking
• Monitoring & Control
• Medical Diagnosis & Treatment, and Facilitation
• Safety & Security

By Country

• UK
• France
• Spain
• Germany
• Italy
• Russia
• Sweden
• Denmark
• Switzerland
• Netherlands
• Turkey
• Czech Republic
• Rest of Europe