The Europe oryzenin market size is expected to reach USD 64.27 million in 2024 and reach USD 116.85 million by 2029, growing at a CAGR of 12.7% from 2024 to 2029.
Though rice is essentially a high-calorie food, it also has a protein content of about 7%. Oryzenin, a type of glutelin, is the major protein present in rice grains. Rice protein has a higher nutritional value than that of other cereals, such as wheat and maize.
Glutelin found in rice proteins does not trigger celiac disease unlike that of glutelins found in wheat or barley. It is because the glutelin present in rice is a low molecular weight glutelin whereas high molecular glutelin is the one that might trigger celiac disease. They exist as macromolecular complexes and are hydrophobic. They are soluble in acid and alkaline solutions and are processed into polypeptides to store in vacuolar compartments of the cells.
With the increase in demand for rice protein in the market, oryzenin has become an essential ingredient in food and beverage industries due to its high protein content and gelling properties. Texturing and emulsifying properties of oryzenin is also one of the major reasons increasing the demand for rice protein. Increasing health awareness among consumers, increasing R&D activities, and increasing demand for sources of protein that are lactose and gluten-free are driving the oryzenin market. However, stringent government regulations and the availability of alternative protein sources are restraining market growth.
Concentrates hold the largest market share as they are more cost-effective than isolates.
Sports and Energy Nutrition is expected to be the largest market segment because of the increase in demand for energy drinks and organic rice proteins for athletes for muscle recovery.
Due to the ease of handling, the dry form of rice protein holds the major market share.
Emulsifying holds the largest market share due to the huge number of applications in the food and beverage industries.
The U.K. leads the Oryzenin market due to the change in lifestyles of consumers and increases in consumption of proteins.
Axiom Foods, Inc, AIDP Inc, RiceBran Technologies, Kerry Group plc, BENEO GmbH, Ribus, Inc, Green Labs LLC, Golden Grain Group Limited, Shaanxi Fuheng (FH) Biotechnology Co., Ltd, Bioway (Xi’An) Organic Ingredients Co., Ltd. Some of the market players that are dominate the Europe oryzenin market.
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