Europe Organic Soaps Market

Europe Organic Soaps Market Size (2024 to 2029)

The size of the Europe organic soaps market is estimated to be worth USD 318.7 million by 2029 from USD 212.3 million in 2024, growing at a CAGR of 8.46% from 2024 to 2029.

MARKET OVERVIEW

In the coming years, demand for organic soaps is projected to grow due to consumer desire for higher-quality goods, increased awareness of the benefits of using organic soap, and increased incidence of skin allergies and disorders globally.

Organic soaps, made from organic oil and natural raw materials, are chemical-free. In addition, consumers are expected to continue to be drawn to products with cutting-edge formulations and enhanced with distinctive components. This is anticipated to fuel demand for organic soaps in the upcoming years. Even though they have a shorter shelf life than conventional soaps, the lack of raw materials for processing, the greater cost of goods, and the various criteria and laws set by organic certifying bodies account for most of the market. However, the organic soap market is projected to experience significant growth due to the creation of fresh and innovative goods that are luring new clients, improvements in product shelf life, and product penetration through e-commerce.

The European demand for organic soaps is rising as skin-related problems become more common throughout all age groups.

Every person has different causes for skin-related problems. Pathogens, such as bacteria found in skin pores and hair follicles, fungi, parasites, and other microorganisms that live on the skin, may add to its development. A compromised immune system, allergies, hereditary factors, etc., are additional causes of skin illnesses. Different types of components are needed for various skin conditions. As a result, individuals quickly switch from chemical to organic soap because chemical soaps can be hard on the skin and exacerbate the issue.

Moreover, to satisfy the needs of their diverse customer base, several products are offered in the European organic soap market with different components, fragrances, volumes, and pricing. This serves as one of the market's primary motivators for organic soap. Soap manufacturing companies frequently introduce new products to adapt to shifting consumer trends. They are also growing their customer base by producing products specifically for new demographics, such as men.

High cost of organic soaps is one of the major restraints to the European market growth.

Organic soaps cost more than chemical soaps; as a result, it cannot accommodate the public's financial requirements. Even though consumers are increasingly aware of the negative effects of chemical soaps and their negative impact on the environment, the high cost of organic soap prevents consumers from switching to these goods, which limits the market growth of these products. Additionally, a major barrier is the difficulty in finding organic soaps. Many organic soap companies, in contrast to chemical soaps, are exclusively offered online, restricting their accessibility.

Impact of COVID-19 on the Europe organic soaps market

With the unexpected outbreak of the COVID-19 pandemic, the European organic soap market was first stifled due to the lockdown. As governments in many nations established stringent controls on import and export activity, gathering raw materials to manufacture organic soaps became challenging. On the other hand, the introduction of online sales channels created lucrative potential opportunities for market expansion in the post-COVID-19 period. Furthermore, the increase in environmental awareness and sustainability during the pandemic benefited the organic soap business.

This research report on the European organic soaps market has been segmented and sub-segmented based on the following categories.

Europe Organic Soaps Market By Form

• Liquid
• Bar
• Paper

Based on product, the sector was dominated by organic bar soaps in 2023, which accounted for more than 70.0% of the revenue in Europe.

Over the next several years, it is anticipated that low pricing and simple product availability in offline, brick-and-mortar stores will continue to be beneficial factors for segment growth. However, the cost of developing novel products with eye-catching packaging, distinctive shapes and sizes, and more detailed label information has also increased among industry players.

The organic soap market is anticipated to experience the highest CAGR in the liquid segment from 2024 to 2029. Because liquid soaps are more hygienic than bar soaps, people prefer them. Customers are providing a variety of organic and natural personal care items as they become more aware of family bathing products.

Europe Organic Soaps Market By Distribution Channel

• Store Based
  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Others
• Non-Store Based

The store-based distribution channel was the dominating sector in 2023, and accounting for more than 80 % of market sales.

Consumers prefer to acquire personal care items, including organic soaps, from hypermarkets, supermarkets, and other retail shops since they allow for physical inspection before making purchases. Additionally, the availability of multiple brands on a single platform makes it easier for purchasers.

Over the forecast period, revenue generated through online channels is expected to grow faster. Manufacturers are assuring the availability of organic products on online portals, which increases product visibility and lets customers buy them even from remote regions. Online distribution channels are also a good platform for new entrants to the market since they allow them to promote and sell their products without having to deal with distribution channel partners like dealers and distributors.

Europe Organic Soaps Market By Country

• United Kingdom
• France
• Spain
• Germany
• Italy
• Sweden
• Denmark
• Switzerland
• Netherlands
• Rest of Europe

Germany dominated the European market in 2023.

The market's primary driver is the need for a presentable personal image of European customers, which has also contributed to their knowledge of personal hygiene habits. Consumers' growing awareness about their health and cleanliness has increased the regional demand for organic soap. Such reasons have increased the demand for natural and organic product innovation to meet dynamically changing customer expectations. The market's demand for natural components has been extremely clear, leading many companies to develop goods with nature-inspired ingredients. 

KEY MARKET PLAYERS

Companies playing a major role in the Europe organic soaps market include Oregon Soap Company, Tropical Products, Inc., Vanguard Soap, LLC., SFIC Corporation, Botanie Natural Soap, Inc., Lunaroma, Inc., Soap Solutions, Country Rose Soap Company Ltd., Penns Hill Organic Soap Company and Mountain Rose Herbs.