Europe Mouthwash Market

Europe Mouthwash Market Size (2023 to 2028)

During the forecast period, the size of the European mouthwash market is predicted to grow at a CAGR of 5.66% and be worth USD 3.06 billion by 2028 and USD 2.32 billion in 2023.

Europe is a leading market for dental care, and a determining factor in the industry is the aging population in the region. The population over 65 is expected to almost double by 2050 in Europe. The increasing aging of the population will suffer from many dental problems such as gingivitis, periodontitis, and poor oral hygiene due to reduced salivary secretions. While more than half of the European population is likely to suffer from periodontitis or inflammation of the gums, the prevalence of the disease reaches 75-85% among the population aged 60-65. The increased spending on dental hygiene and treatment will further stimulate the region's studied market. In the EU, spending on all aspects of oral health care is expected to reach € 95 billion in 2022, which drives the European mouthwash market. Mouthwash is also driven by the young ones in the area, as teeth tend to become more carious, and children require fluorinated mouthwash to limit the spread of dental caries. Products like mouthwash in Europe often contain additives such as vitamins and other minerals as an added benefit to reducing malodor. Use of mouthwash and brushing at different intervals throughout the day to maintain stable pH of the mouth and fight germs that can cause various gum diseases.

Patient education and school programs are conducted in developing European economies to raise awareness for mouthwashes as part of the primary oral care routine. Growing initiatives by governments and communities to prevent oral disease and promote oral health are also the engine of the oral healthcare industry. Oral health education programs for schoolchildren, combined with community interventions in countries such as France, Germany, Ireland, and the UK, also contribute to market growth through the studied period. In addition, the technological innovations are underway in the industry are estimated to drive the mouthwash market in Europe for years to come.

However, the availability of counterfeit products and the stringent regulations for oral hygiene products could hamper the market's growth during the forecast period.

This research report on the European mouthwash market has been segmented and sub-segmented into the following categories.

By Product Type:

• Therapeutic Mouthwash
• Cosmetic Mouthwash

By End-user:

• Household
• Hospital and Dental Clinics

By Country:

• UK
• France
• Spain
• Germany
• Italy
• Russia
• Sweden
• Denmark
• Switzerland
• Netherlands
• Turkey
• Czech Republic
• Rest of Europe

The mouthwash market in the United Kingdom is expected to grow at a CAGR growth of 4.1% over the forecast period. This regional market is anticipated to grow at a high CAGR due to increasing emphasis on adopting mouthwash as a basic necessity for oral hygiene, easy availability of multiple brands under one roof, and medicated mouthwashes for a specific oral problem as teeth sensitivity or malodour, etc. In addition, dental associations endorse various brands of mouthwashes to reduce complications associated with other chronic ailments such as diabetes or cancer. With people focusing more on bad breath, mouthwashes are gaining popularity in this regional market. The expansion of distribution channels such as pharmacies or the E-commerce sector is also helping the market in the United Kingdom.

Germany has the largest market share attributed to the country's largest consumer market and dense population. Germany will continue to remain the dominant market in the European region during the projected period. The industry in Germany is driven by technological advancements in the sector and the growing awareness of dental hygiene. Government dental associations and healthcare centers are launching oral care screening campaigns to raise awareness and promote their oral care products. As a result, customers are becoming more aware of the benefits of mouthwashes and other oral care products, supported by increased spending on oral hygiene products. The growing prevalence of dental disorders in Germany is also proving to be a driving factor for the mouthwash market in the country. Netherlands, Denmark, and France are the other revenue fetching markets in Europe.

KEY MARKET PLAYERS:

Companies playing a dominating role in the European mouthwash market profiled in this report are Church & Dwight Co. Inc., Colgate-Palmolive Company, Royal Philips N.V., Henkel AG & Co. KGaA, Kao Corporation, Johnson & Johnson, GlaxoSmithKline Plc., Reckitt Benckiser Group Plc., Amway, Caldwell Consumer Health, Dr. Harold Katz, Sunstar Group, Dentyl Active, Procter & Gamble Company, 3M Company, Unilever Plc., Hawley & Hazel, Jason Natural Care, Lotus Brands Inc., and Rowpar Pharmaceuticals Inc.