The size of the European medical writing market is predicted to grow to USD 2.41 billion by 2029 from USD 1.47 billion in 2024, growing at a CAGR of 10.39% from 2024 to 2029.
The primary goal of medical writing is to establish efficient communication between members of the healthcare team, including therapists, nurses, researchers, and doctors. According to the United Nations Educational, Scientific and Cultural Organization, global R&D investment has reached 1.8 billion dollars, and the number of researchers is expected to grow exponentially by 2030. Over the past several years, medical writing has seen increasing importance in preclinical research, regulatory affairs, clinical laboratories, and data management. Therefore, the strong growth of medical writing for healthcare regulations is expected to be witnessed over the next few years.
The target audience for medical writing involves industries such as forensics, pharmaceuticals and biotechnology, and contract research organizations. According to a 2018 study, about 82% of internet users across the globe have searched online for health-related information. In addition, nearly 61% of social media users trust information posted by doctors on social media platforms. The development of the drug, medical devices industries, clinical trials, and the increase in market product launches has fostered a growing need for document filings and spurred the growth of medical writing services in Europe. These services involve investigator brochures, technical documents, clinical data analysis, thesis documentation, operational procedure, drug research files, clinical and research information, etc.
Medical writing help clinicians provide better patient care by publishing the latest medical information. Hence, the demand for medical writing is increasing at a reasonable rate. For example, over 31,000 of the COVID-19 articles published in 2020 were preprints, between 18% and 31% of the total COVID-19 research articles. According to Dimensions, a tenth of all preprints in 2022 was about COVID-19. However, information posted on online platforms should adhere to medical editorial guidelines. These factors are estimated to grow the market at the highest rate during the forecast period.
However, the APAC region's lack of effective medical writers is expected to restrain the market growth rate. In addition, regulatory agencies follow strict guidelines, making the approval process cumbersome. For example, the United States Food and Drug Administration, European Medicines Agency, and China Food and Drug Administration are government agencies that set administrative standards for the healthcare industry. These restrictions are hindering the growth of the medical writing market in Europe. Therefore, these restrictions must be managed effectively for the efficient development of the market.
Clinical Writing
Regulatory Writing
Scientific Writing
Others
Medical Journalism
Medical Education
Medico Marketing
Others
Medical Device/Pharmaceutical & Biotechnology Companies
Contract Research Organizations & Others
Germany led the European market in terms of revenue in 2023. The market growth in Germany is attributed to the presence of a large number of pharmaceutical companies and extensive drug development activity in the region. In 2018 alone, 110 billion euros were invested in research and development in Germany. In 2018, gross domestic expenditure on research and development amounted to more than two-thirds of the total spent by the German industry. Furthermore, rapid medical advances and the growing importance of medical information have increased the need for writers who can understand and communicate health-related information through their immaculate writing. In 2020, the COVID- 19 pandemic provided incredible growth opportunities for research, while the healthcare system has suffered a shock and is in dire of better diagnosis and treatment options. This has led to an explosion of COVID-19 publications and article citations.
Medical writing in the United Kingdom for journal writing and article publication approvals follow the European Medicines Agency guidelines. However, other regional markets in Europe, such as France, Sweden, and Denmark, are likely to improve their position in the European medical writing market due to cheap labor, more significant sources of information, the abundance of skilled writers, and the easy availability of well-developed research and development sector.
Companies playing a prominent role in the European medical writing market and profiled in this report are Cactus Communications, Certara, Covance, Freyr Solutions, Inclin Inc., Parexel International Corporation, Quanticate, Siro Clinpharm Private Limited, Synchrogenix, Triology Writing, and Consultancy GMBH.
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