The European kombucha market size was valued at USD 0.86 billion in 2023, and the global market size is expected to reach USD 4.49 billion by 2032 from USD 1.04 billion in 2024. The market's promising CAGR for the predicted period is 20.07%.
Kombucha is a beneficial beverage prepared by fermenting tea with microbes. Kombucha also referred to as tea mushroom, is a type of fermented, slightly effervescent black or green tea drink that is intended as a functional beverage for its health benefits. Kombucha is made by fermenting the team using a symbiotic colony of bacteria and yeast (SCOBY). Kombucha has been promoted with claims that it can treat a wide variety of human illnesses, including AIDS, cancer, cardiovascular diseases, and diabetes.
Primary factors driving the market are a high prevalence of chronic diseases, increasing health awareness among individuals, changing lifestyles driving individuals to opt for functional foods and beverages and rising disposable income.
However, factors like storage problems, adverse effects caused by contaminated Kombucha, and stringent regulations are the factors restricting the growth of the kombucha market in Europe.
Germany is expected to grow the fastest owing to its increasing disposable income, growing government initiatives to manufacture Kombucha and growing adoption rate. Yeast-fermented Kombucha holds the major share in the market due to its cost advantage and ease of handling, while bacterial Kombucha is expected to grow at a higher CAGR due to its increasing adoption and applications.
A few of the key players operating in the Europe kombucha market report are Millennium Products, Inc., Reed’s, Inc., The Hain Celestial Group, Revive Kombucha, Kosmic Kombucha, Cell - Nique Corporation, Buchi Kombucha, GT's Kombucha, Townshend’s Tea Company, The Humm Kombucha LLC, Red Bull Gmbh, Makana Beverages Inc., Nesalla Kombucha, Live Soda Kombucha and Kombucha Wonder Drink.
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