Europe Kiwi Fruit Market

Europe Kiwi Fruit Market Size and Forecast (2023-2028):

Europe Kiwi fruit market is expected to grow at a CAGR of 5.70% during the forecast period 2023-2028 to reach approximately USD 2.10 billion by 2028.

Market Overview:

Kiwi is a small, rounded-shaped fruit with fuzzy brown skin and green flesh inside. It is commonly known as Chinese gooseberry. The kiwi fruit is well known for its tangy and refreshing flavor. It is very juicy, sweet, and sour. The kiwi fruit is rich in essential nutrients such as vitamin C, vitamin K, vitamin E, potassium, and fiber. These nutrients support several health advantages, including improving the immune system, enhancing digestion, and so boosting the overall health of an individual. The kiwi fruit is delicious and is used in fruit salads, as a dessert topping, or mixed into smoothies and drinks.

Recent Developments in Europe Kiwi Fruit Industry:

• Kiwi Puree was introduced in March 2022 by Oregon Fruit Products LLC. It is made from ripe, firm kiwi, offers a clean, refreshing aroma, and is 100% natural fruit with no preservatives or additives. This innovation boosts sales of kiwi puree by helping consumers in satisfying their tastes.
• The Kiwifruit Breeding Centre was established in October 2021 owing to a new joint venture between Plant & Food Research and Zespri. The Te Puke-based center aims to promote increased innovation in kiwifruit breeding through a special focus on producing healthier, better-tasting, and more sustainable versions.

Drivers:

The main drivers for the growth of the Europe kiwi fruit market are the increasing demand for healthy food and growing awareness about the health benefits of kiwi fruit among European consumers. Kiwi fruit is rich in vitamin C, fibers, and antioxidants making it more beneficial for health-conscious people, which is driving the demand for the Europe kiwi fruit market.

Among Europeans, dietary preferences and lifestyles are changing; kiwi Fruit, with its delicious taste and nutritional value, has positioned itself as an essential choice for diet-sensitive consumers. This drives the increasing demand for the Europe kiwi fruit market. Also, the expansion of distribution channels in the European region, such as online platforms, supermarkets, retail shops, etc., provides convenience to consumers, which is driving the increase in the demand for the Europe kiwi fruit market.

The different types of kiwi fruit are also influencing consumers buying decisions, such as golden kiwi. The golden kiwi demand is expanding, which is thriving the demand for the Europe kiwi fruit market.

Restraints:

One of the major restraints of the Europe kiwi fruit market is that this is a seasonal fruit. It is not available throughout the year; rather, it is available for a specific period. This can lead to limited availability of the kiwi fruit. Hence it can affect the growth of the Europe fruit market. Due to its seasonal nature, price fluctuations occur, leading to rising in the price of the kiwi fruit, which restrains the demand for the Europe kiwi fruit market.

Kiwi fruit requires specific storage conditions as it is a perishable fruit to maintain its quality, and cooling also extends the shelf life of the kiwi fruit. The need for storage requirements can be challenging for the market, which is one of the restraining factors for the Europe kiwi fruit market.

In the European market, Kiwi fruit faces competition from other fruits such as apples, oranges, and berries; as these fruits are available throughout the year, it's difficult for the Europe Kiwi fruit market to maintain a significant market share during its season.

Opportunities:

The consumption of kiwi fruit has been rapidly increasing in Europe due to its health benefits and unique flavor. As consumers seek out healthy foods and become more health-conscious, the demand for kiwi fruit continues to keep growing. Hence it is an opportunity for suppliers to meet the increasing consumer demand, which will contribute to gaining significant shares in the Europe kiwi fruit market.

In the European market, fruits that are grown naturally are highly valued. Kiwi fruit growers can benefit from the growing opportunity by switching to organic farming practices and obtaining the necessary certifications. Kiwi fruit that is grown sustainably and organically can help growers benefit from the growing demand for healthy foods.

COVID-19 Impact on Europe Kiwi Fruit Market:

COVID-19 impacted the Europe kiwi fruit market significantly. The pandemic raised people's consciousness of health issues and the importance of an effective immune system. The kiwi fruit gained popularity as a nutritious and immune-boosting fruit due to its high vitamin C content and other advantageous components. This increased consumer interest in kiwi fruit as a healthy choice, thus increasing demand.

On the other hand, transporting kiwi fruit from producing places to distribution centers and retail outlets was difficult due to lockdown measures, travel restrictions, and supply chain disruptions. Supply chain disruptions and variations in demand were the cause of fluctuation in prices, which negatively affected the Europe kiwi fruit market, and led to decreasing sales, so the growth of this market was restricted.

Europe Kiwi Fruit Market Segmentation Analysis:

By Consumption:

• Direct Consumption
• Juice
• Jams
• Sauce
• Ice cream
• Others

The direct consumption segment is projected to dominate the market during the anticipated period. Kiwi fruit contains vitamins, minerals, and fibers. Due to their numerous health advantages as well as the fact that they are delicious, highly nutritious, and easy to consume, like eating it raw and mixing it with yogurt, slicing it up in fruit salad, etc., they dominate the market.

It is anticipated that the Juice segment will significantly drive the market and contribute to the rise in the demand for the Europe kiwi fruit market. Due to people's busy lifestyles, they prefer easy-to-consume food and beverages, and kiwi fruit juice is the best fit for those consumers.

By Application:

• Food & Beverages (Bakery, Confectionary, Sauces, Beverages)
• Dietary Supplements

In the Europe Kiwi fruit market, the food and beverages segment is estimated to dominate, as increased demand for kiwi fruits in food and beverage preparations. And is followed by the dietary supplements segment, which is expected to grow at the fastest CAGR during the forecast period.

By Distribution Channel:

• Offline (Supermarkets, Hypermarkets)
• Online

The offline, that is, supermarkets and hypermarkets segment is anticipated to dominate the Europe kiwi fruit market during the forecast period by gaining the largest market shares. Consumers consider supermarkets and hypermarkets to be significantly handy, and also they can buy fresh foods, including kiwi fruits. However, the online segment is deemed to have significant growth in the Europe kiwi fruit market during the forecast period owing to ease of purchase.

By Country Analysis:

• Italy
• Spain
• UK
• France
• Germany

In the Europe kiwi fruit market, Italy is anticipated to dominate the Europe kiwi fruit market due to increasing demand for healthy food and growing awareness about the health benefits of kiwi fruit among consumers in this country. Due to this, there is increasing in the demand for the kiwi fruit. However, Italy is followed by France. This country is expected to grow at the fastest CAGR during the estimated period 2023-2028.

Key Players in the Market:

Major Key Players in the Europe Kiwi Fruit Market are

• Birchwood Packhouse Ltd.
• Zespri
• Consorzio Dori Europe Srl
• DMS Progrowers
• Fresh Fruits Co.
• Kiwi Produce Ltd.
• Kiwifruit Processing Co. Ltd.
• Mount Pack and Cool
• Punchbowl PackCo
• Salix Fruits
• Seeka Ltd.
• Siraf Marine Services LLC