Europe's industrial vegetation management market was valued at USD 0.45 billion in 2023 and is anticipated to reach USD 0.47 billion by 2032, growing at a CAGR of 4.23% from 2024 to 2032.
Industrial Vegetation Management is defined as the process of selectively promoting the growth of low-growing vegetation in order to inhibit the growth of taller vegetation such as weed trees and other forms of weed. Utility companies have to spend heavily on vegetation Management in order to evict these unwanted plants. For instance, electrical-based utilities have to manage vegetation around power lines as vegetation is one of the most frequent reasons behind malfunctioning of distribution as well as transmission devices. As a result, electrical utilities have to continuously invest in vegetation management.
Over the past decade, the IVM market has witnessed a negative growth rate, and as a result, the overall market share of IVM has declined. This can be mainly accredited to the availability of cheaper generic products in the market. The decline is not due to a loss of consumers but due to an overall decline in the sales of IVM products, even when these generic products have forced the big manufacturers of IVM products to lower their prices to meet the heavy competition. Moreover, utility vegetation management has come under heavy scrutiny due to the events of 2003 Northeast Blackout, the 2006 European blackout, and the 2009 Black Saturday bushfires. As a result, governments have put in new stricter policies to increase expectations from companies offering IVM services. Be that as it may, there still remains a huge market potential as innovative products are being introduced in the market. IVM manufacturing giants such as Dow Agroscinces are investing heavily in product innovation and enhanced service delivery.
On the basis of geography, the Industrial Vegetation Management market is segmented into
Europe accounted for the second largest share of the Industrial Vegetation Management market.
The market is dominated by companies like Dow AgroSciences, Monsanto, DuPont, BASF, Nufarm, Makhteshim Agan, Boultbee Vegetation Management, Helena and Dbi services.
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