Europe Iced Tea Market

Europe Iced Tea Market Size, Share, Growth (2022-2027)

Europe Iced Tea Market is expected to grow at a CAGR of X.X % during the forecast period and generate USD XX Million in 2021, which is expected to reach a value of XX million by 2028.

Europe Iced Tea Market Overview:

Iced Tea is a cold-brewed version of tea leaves that do not contain milk and is infused with various other flavors to improve its taste, fragrance, and health benefits. It can be sweetened with syrups or sugar or eaten without any sugar. It is a trendy ready-to-drink beverage that comes in a variety of flavours and variants. It is widely used in corporate settings, hospitality, and the fitness industry. Its consumption is growing globally due to the emergence of many key players in the market and rising disposable income levels. Iced teas are also considered a healthier alternative to carbonated beverages and are enjoyed by people of all ages and regions.As consumer perception and demand for a healthy lifestyle have shifted, the demand for iced Tea is expected to rise significantly in the coming years. It is available through a variety of distribution channels. Consumers increasingly prefer sugar-free iced Tea and other healthier alternatives. Many manufacturers are therefore producing sugar-free herbal tea varieties because they have numerous benefits, such as detoxification and are high in antioxidants. Because of rising disposable income and increased tea production globally, this market has much room to grow during the forecast period.

Europe Iced Tea Market Drivers and Restraints:

In recent years, there has been a growing awareness of the benefits of iced Tea, which has resulted in considerable demand and preference for it over other beverages. Many Tea leaves variants are available with different properties such as detox, skin benefits, increasing metabolism, etc, which have helped attract customers and drive the iced tea market. Tea is widely consumed as a breakfast beverage in Europe. Europe also has an increasing work population with hectic lifestyles, so they are shifting toward ready-to-use products, which will help drive the iced tea market even further. Tea is also a natural ingredient in various skin care products and has many applications in the personal care industry. The European region's food and beverage industry is booming, and the market is expected to grow exponentially during the forecast period due to rising disposable incomes and a shift toward a healthier lifestyle. Consumers have become more aware before making a purchase, and they try to gather as much information about the product as possible before making a purchase, so they prefer green products that are also certified to ensure their legitimacy. It has increased demand for certified organic foods. Many manufacturers are also developing fruity tea flavours such as lemon, peach, and others, which will boost market growth during the forecast period.

Restraints:

However, coffee consumption is increasing in Europe, which could impede the tea market's growth. There is still a lack of awareness about iced Tea, but manufacturers are attempting to flood the market with new flavours and varieties, which may alleviate the problem. Many manufacturers are also pursuing marginal pricing strategies, and due to fluctuating raw material prices, market growth may be hampered during the forecast period. The market is flooded with various alternative beverage options, such as coffee and other carbonated drinks, which can harm market growth.

Europe Iced Tea Market Segmentation:

The Europe Iced Tea Market is segmented based on Product Type, Distribution Channel, Form and Region.

By Product Type:

• Black Tea

• Green Tea

Based on product type, black Tea is currently dominating the market due to consumer demand and taste preferences. However, the green tea segment is expected to grow the most during the forecast period due to its numerous health benefits, such as immunity, metabolism, digestion, and detoxification. Green Tea can also be flavoured with other ingredients such as lemon, ginger, and so on.

By Form:

• Powder/ Premix

• Liquid/ Ready to drink

Since consumers have an increasingly hectic lifestyle, the liquid or ready-to-drink segment is expected to dominate the market. They have multiple jobs and do not have time to concentrate on their diet or lifestyle. There is a growing preference for on-the-go products that are ready to consume but also have functional benefits and meet the nutritional needs of the consumer.

By Distribution Channel:

• Supermarkets/ Hypermarkets

• Convenience Stores

• Online Retail

By Country:

• Germany

• UK

• France

• Spain

• Italy

• Russia

• Rest of Europe

The European region is expected to dominate the iced tea market during the forecast period. Germany and the United Kingdom are the two countries driving the growth of this market. Due to its various benefits, such as detoxification and anti-ageing, tea production and sales have increased in these regions. The expansion of retail outlets has also fueled market demand. The popularity of cold teas has grown significantly in recent years. A rise in disposable income has also created a demand for premium products, and these factors are expected to drive market growth during the forecast period. It is also one of the regions with the world's largest diabetic population, so sugar-free alternatives are in high demand. Consumers are becoming more health-conscious and prefer organic and natural products

Europe Iced Tea Market Key Players:

1. The Coffee Bean & Tea Leaf

2. Unilever

3. Gourmesso

4. Harney & Sons Fine Teas

5. Dualit

6. Nestle SA

7. Tranquini

8. Chillbey

9. Phi Drinks Inc.

10. BevNet.com

11. Ippodo Tea Co. Ltd

12. Dilmah Ceylon Tea Company PLC